Bernardo Castañeda Email & Phone Number

Mérida, Yuc., Mx

Mérida, Yucatán, Mexico

I help companies build, scale and optimize their partnership ecosystems.

Mérida, Yucatán, Mexico

I help companies build, scale and optimize their partnership ecosystems.

Mérida, Yucatán, Mexico

Mérida, Yucatán, Mexico

SalesLatam is a CRM implementation firm that helps SMBs in Spanish-speaking Latin America be successful with Pipedrive.With over 500 MSP customers and 1000+ successful implementations, SalesLatam is Pipedrive's largest VAR and Agency partner in Mexico and the winner of Pipedrive's Partner of the Year award in Latin America during 2022.

Mexico

Redesigned PandaDoc's affiliate program into a fully automated program that serves as a launchpad for other partnerships.Redesigned and automated PandaDoc's partner engagement journey including recruitment, onboarding, activation, and reactivation.Launched a partnership incubation program that helped PandaDoc systematically test, validate, and scale new strategic partnership initiatives such as startup, distribution, ecosystem, and OEM partnership models.Collaborated on a project that transitioned PandaDoc from a channel to an ecosystem-based approach, redesigning the entire partnership program and tech stack.

Mexico

Built an internationalization framework that leveraged Pipedrive's centers of excellence and local partnerships to improve the firm's GTM strategy.Launched a global affiliate partnership program that enabled the firm to capitalize on a long-tail fully automated partnership program. Launched a global influencer partnership program, that enabled the firm to partner with the world's leading sales influencers and generated a marketing acquisition channel.Developed a lead routing program, which enabled Pipedrive to leverage its partner ecosystem as an extension of the firm's customer-facing team in key customer segments and “Rest of World” /deprioritized markets.

Mérida Area, Mexico

Redesigned Pipedrive's go-to-market strategy in the country, which included designing its SEM, and Social media acquisition channels, tropicalizing all major website and in-app assets, and launching the firm's Spanish-speaking blog and SEO and content strategy for Spanish-speaking markets.Recruited, onboarded, and activated 40 successful agency and VAR partners, fully reactivating the partnership acquisition channel in this GEO.

Mérida Area, Mexico

Some of my responsibilities in this role included:1. Managing and evaluating our regions financial, fiscal and legal procedures.2. Developing, Evaluating and constantly improving our Human Resource while improving processes for a wide variety of departments through the development, implementation and evaluation of analytical frameworks. 3. Staffing, developing, managing our satellite office for the Brazilian market. 4. 10-month interim role as our Customer Success Team ManagerA few major accomplishments during this term were:* Growing our headcount in Latin America from 25 to 39 people while simultaneously hiring, on boarding, training, and transitioning my responsibilities to managers in 4 different teams.* During my term managing our satellite office for our Brazilian region my team and I were able to build a team of 5 people, remotely acquire the infrastructure needed to maintain daily operations and insure legal compliance in the region while maintaining 50%+ YoY Revenue Growth. * During my term as interim manager for our Customer Success Team we were able to retain over 94% of our annual client base and a +20% account growth rate, while simultaneously developing our client on boarding process that dramatically reduced the amount of reactionary support needed by our client base and churn in the initial months of purchase.* Reducing our total costs of operations during 2017 by over 20% per capita.

Mérida Area, Mexico

Some of my responsibilities in this role were: 1. Managing and ensuring day to day office operations and legal compliance in the territory. 2. Developing the university partnership program in Latin America, which included a customer facing team made up of SDRs, Account Executives, Customer Success Representatives.3. 4-month interim role in our Marketing Team managing social media, blog and localization initiatives.4. Developing the HR department for QuestionPro LatAm. Some key results from my period as Country Manager include: * Developing and executing an innovative recruiting, and on boarding that helped our region scale from 2 to 25 employees during a 14 month period* Successfully on boarding over 150 universities from Latin America into our university partnership program while developing and introducing QuestionPros Market Research Certification as part of the curricular activities in over 10 institutions Resulting in over 500 certified students in its first year. *During my term as country manager our region experienced 58% YoY revenue growth

Tapachula Chiapas

As a part of this business, my responsibilities included:1. Managing a yearly project load of 3,000,000.00+ USD. in a variety of public works and construction contracts, ensuring that our projects were executed in a time and cost-efficient manner.2. Staffing and managing 40+ headcount divided into day labourers, architects, civil engineers and administrative staff. 3. Working closely with municipal, state and federal government entities in order to increase the number of tenders extended to the company on an annual basis.Some of the key results while working here were:* 18% reduction on cost of operations* 70% decrease on work related injuries * Increase our speed of project construction delivery time by over 20% * 15% YoY revenue growth

Huixtla Chiapas

During my time as Plant General Manager for Cafe Sierra Madre, Cascabillos del Sur was one of my side project. Taking advantage of a blue ocean opportunity in the region for the management and disposal of the by-products and organic waste created by the coffee production process across all of its different stages. Cascabillos del Sur specialized in finding new and innovative markets for these products. This business was able to create annual revenues of 290,000.00+ USD. with a profit margin of 55%, requiring an 8 person staff.Some of my key responsibilities were:1. Supply chain management.2. Sales and business development. 3. The execution of financial, legal and administrative needs of the company.

Huixtla Chiapas

During the 2 years as a part of Cafe Sierra Madre, I was in charge of: 1. Meeting the annual production quotas of 8,000 lots of Controlled Certified Organic, Premium Hight, Arabica Coffee (156,300 tons.) 2. Production control for 2 coffee processing plants going through wet and dry methods of processing for Arabica and Robusta Coffee Strains3. Inventory and resource allocation management to meet annual customer consumption patterns.4. A key task in Cafe Sierra Madre was supply chain management for our coffee from a point of origin made up of a network of over 20 coffee plantations and 160 small production farms to the chain of coffee shops and international resellers all over Mexico.