Bernardo De Castro Email & Phone Number

Santa Catarina, Brazil

Florianópolis, Santa Catarina, Brazil

• Long term vision, strategy and business plan for Agriculture Business Area at Hexagon• Multi generation roadmap of portfolio for existing and new applications and customers• Identify and capture business expansion opportunities outside of existing customers and markets• Develop and manage acquisition and partnership opportunity pipeline to support strategic objectives• Enterprise product line general management and profitability• Officer and site leader of the agriculture businesses' legal entities in Brazil• Member of the Executive team at Hexagon Autonomy & Positioning Division

Florianópolis E Região, Brasil

Hexagon is a large Swedish multinational company, leader in corporate IT and process automation solutions. CEO - Hexagon Agriculture• Reporting to the Board of Directors, group’s representative in the BoD.• Managing a team with 180 people.• Responsible for defining the businesses strategy in the agricultural industry and leading its implementation worldwide.• Establishing and disseminating the vision, strategic and tactical positioning of the merged businesses.• Responsible for implementing a global synergy program, optimizing the R&D, Finance and Commercial sectors.• Defining the pillars for organic growth on international markets defined as strategic (Eastern Europe, Asia-Pacific, South America).• Establishing the bases for growth acceleration via acquisitions and international partnerships.• Prospecting targets adherent to business strategies, approach, business assessment and M&A process conduction.• Defining and consolidating the organizational structure of the merged operation, promoting alignment of different organizational cultures and business profiles.• Supporting the startup of the European affiliate (Madrid), as a logistic and operational hub for the businesses in the Continent.• Quarterly reporting P&L and business highlights to the Board and in townhalls.• Facilitating, defining and defending strategic half-year plans, investment plans (projects) and detailed budgets.

Florianópolis Area, Brazil

Arvus is a Brazilian company, pioneer in solutions development and provision (hardware/software) for Precision Agriculture. Co-Founder and CEO• Reporting to the Board of Directors.• Leading the process of design, implementation, market introduction, growth, investment and divestiture rounds.• Defining and implementing business strategies and models, establishing sales channels, surveying sources for operational funding and innovation.• Startup and management of industrial operations, inventories, procurement, and quality control during the entire demand growth period.• Building and managing a team with up to 100 people.• Conducting Seed and Venture Capital raising process, from participation in investment forums, negotiation to completion of two rounds (Criatec/BNDES Fund).• Leading the negotiation and divestiture process for Hexagon AB.• Key performance in technological-based businesses, product development and management, especially related to electronics and IT.• Interaction with different agribusiness cultures, such as sugarcane, forest, pulp & paper and grains.• Experience in sales processes and corporate contracts, building solid and long-lasting contracts with companies such as Votorantim, Fibria, Suzano and Veracel.

Florianópolis Area, Brazil

Fundação CERTI is a research, development and specialized-technological services organization. Project Manager– Feb/2003 to Feb/2005• Reporting to the Product Innovation Center Director• Project Manager for a panoramic vision system development for public security applications.• Managing multidisciplinary product teams, including software and hardware.• Budget and strategic management for projects of an innovative nature.

Dübendorf, Switzerland

Federal Labs in Switzerland Trainee• Reporting to the optical measurement lab manager.• Software developer in a research project for image identification of failures in electronic components.

Florianópolis E Região, Brasil

Fundação CERTI is a research, development and specialized-technological services organization. Intern – Apr/1998 to May/2002• Reporting to project managers.• Key performance for 4 years, having experience in three different Centers of Excellence at the Foundation (Products, Businesses & Processes and Company Incubator), participating in product management and development projects, prospection and technological assessments, company valuation, among others.

Master'S Degree, Industrial And Scientific Metrology

Activities and Societies: LABMETRO - Laboratório de Metrologia e Automatização / UFSC

Engenheiro De Controle E Automação Industrial, Electrical And Electronics Engineering