- Reporting directly to the HoP and responsible for development of product roadmaps and strategies using agile/scrum methodologies.- Determining which features to focus on based on business value and customer needs.- Led a squad of 2 devs and 1 product designer to redesign the customer checkout journey to support international expansion, increasing order conversion rate by 30%.- Enhanced in-app recommendations, boosting user satisfaction and engagement.

- Lead and mentor the creative team, fostering a collaborative environment that fuels creative excellence and continuous improvement in content production.- Craft captivating scripts that showcase our exclusive products in a compelling light.- Partner with the CMO and Creative Director to brainstorm innovative content ideas.- Spearhead the creation of visually stunning seasonal fashion campaigns, directing and guiding the team.- Lead the visual direction for key brand partnerships, ensuring seamless execution.- Orchestrate efficient production and post-production workflows to maximize results.- Art direct e-commerce film and photography shoots with precision, ensuring a high-quality visual experience.- Select the best camera and lighting equipment to perfectly suit each project's needs.- Invest in the team's growth by nurturing talent, providing training, and actively recruiting top performers.- Track team productivity and implement strategies to drive continuous improvement.

- Led a team of 6 photographers and videographers to deliver fashion campaign projects on time and within budget.- Developed video aesthetics that increased click-through rates for e-commerce campaigns.- Brainstormed and implemented innovative design solutions to improve brand consistency.- Created and executed efficient production plans, ensuring smooth project delivery.- Collaborated effectively with creative teams to achieve a unified vision.- Brought compelling creative concepts to life through engaging visuals.- Woven compelling narratives through impactful video storytelling.

- Developed and executed comprehensive 360° campaign strategies.- Led and managed a team of six creative professionals in photography and videography.- Served as creative director, overseeing visual concept development and execution.- Hands-on involvement in photography and video production, including shooting and editing campaign materials.- Enhanced e-commerce visuals through image optimisation and styling. Demonstrated expertise in equipment selection for photography and video projects.- Crafted compelling ad narratives through scriptwriting.