Bernardo Martínez Email and Phone Number

En Adquiere.co, creamos conexiones que transforman.Somos una comunidad y plataforma dedicada a optimizar los procesos de fusiones y adquisiciones (M&A) y la recaudación de capital para pymes y startups en México.Conectamos vendedores con compradores e inversores de manera profesional, eficiente y confiable.Nuestro compromiso es crear un entorno seguro, mantener la confidencialidad de los usuarios, respetar el tiempo de las partes y multiplicar la visibilidad de las oportunidades de inversión.¿Buscas invertir en startups, PyMEs o adquirir una empresa? Regístrate para recibir oportunidades nuevas semanalmente: www.adquiere.co/registro¿Estas levantando capital o buscas vender tu empresa? Déjanos tus datos para comenzar el proceso y posicionarte frente a compradores e inversionistas profesionales: www.adquiere.co/form-venta

As the Director of UX and Innovation, I'm all about steering our team in the right creative direction to ensure our clients' platforms are user-friendly and top-notch. I lead all things UX/UI design, tech development, and business strategy for our client's products and businesses. Day-to-day, I'm diving into discussions on business and product strategies, focusing on cool stuff like design sprints, UX/UI design, UX research, and helping clients define their product and business priorities. I also get to work directly with founders, allowing me to dig into strategy, product development, and team organization to meet their business goals. My mission is to cook up fresh solutions tailored to their products and services.With more than a decade of experience, I've teamed up with startups and enterprise-grade clients across a bunch of industries—tech, fintech, delivery services, health tech, you name it. Some brands I've had the privilege to work with include CEMEX, MIT, FS-ISAC, SunGard, SWIFT, and other YC-backed companies.

I was invited to join the Doctu team as an advisor in their product department. The team aimed to improve healthcare in Latin America through health tech. As the head of UX and an advisor, my responsibility was to oversee all UX and marketing efforts across the platform. The startup had an agile approach with a developing business model, and my job was to ensure that the team worked together to create, communicate, and deliver offerings that provided value to our customers, clients, and business partners.Core Responsibilities:- Defining and executing the overall UX strategy to create intuitive, user-friendly, and accessible healthcare products and platforms.- Conducting user research, including interviews, surveys, and usability testing, to gather insights into user needs, behaviors, and pain points.- Collaborating with product managers, designers, engineers, and other stakeholders to translate user insights into actionable design solutions and product enhancements.- Leading the design and development of wireframes, prototypes, and user interface designs, ensuring alignment with user requirements, business goals, and industry best practices.- Establishing and maintaining UX design standards, guidelines, and best practices to foster a cohesive and consistent user experience across all products and platforms.

I was invited to become a co-founder and CMO of Deliverit, one of Mexico's first food last-mile delivery services. I was involved from the beginning, helping the owner with the first iterations of the prototype, product design, UX research, and product launch. After launching the product, my responsibility was to oversee all marketing and PR efforts to establish the brand in the Monterrey, Mexico market. After 18 months, the venture was sold to a Mexican bank and became part of its services app ecosystem. This was a fantastic experience, as it was a fast-paced environment, and we worked with a lean but strategic team throughout the project.Core Responsibilities:- Conduct market research and analysis to identify customer needs, preferences, and market trends and inform product and marketing strategies.- With the team, we led the development of user-friendly interfaces and optimized the user experience across all digital platforms to enhance customer satisfaction and engagement. Our challenge was to build prototypes and apps for the delivery van, the restaurant that receives the order, the customers who place the order, and the operators who administer the business.- Managing marketing campaigns, including advertising, content creation, and social media initiatives, to effectively promote the delivery services and attract new customers.- Collaborating with cross-functional teams to align marketing efforts with product development, ensuring consistency in messaging and brand representation throughout the customer journey.

I embarked on a project to develop a social networking app that allowed customers to discover, rate, and share products and services within any given business. Our aim was to create a new way of filtering the clutter and discovering new things happening within social circles. After a year of hard work, we launched the app. Although it wasn't a huge success, it taught me valuable skills in project management, UI/UX design, presenting to venture capitalists, managing investors' money, and social media marketing campaigns. This project also gave me my first experience in managing funding from investors and leading a development team.Core Responsibilities:- Setting the product vision and strategy, aligning it with the company's goals and market needs.- Leading the product development process from ideation to launch, ensuring timely delivery and high-quality execution.- Prioritizing features and enhancements based on user feedback, market research, and business objectives.- Designing and optimizing the user experience (UX) to create intuitive, engaging, and user-friendly products.- Collaborating with the engineering team to iterate on product iterations and drive continuous improvement.

Strategic planning and creative development for various clients from different industries: Wendy's, Subway, CEMEX, Pinturas DOAL, Rayados, and MOEN, among others. Brand development and design supervising. Campaign/Project presentations and direct contact with clients. Strategic development for national and international brands, advertising campaigns, and agency design orientation.Core Responsibilities:- Spearheading the creative direction and vision for projects and campaigns.- Leading and managing a team of creative professionals to execute concepts effectively.- Collaborating with clients and internal stakeholders to understand and meet project objectives.- Overseeing brand creation and development, ensuring consistency and alignment with organizational goals.- Presenting and pitching creative ideas while overseeing project timelines and resources.