Offer professional services including business consulting, financial advisory, profitability analysis and strategy, company valuation for diverse industries including energy, soft drinks, financial services and logistics, among others.• Develop financial models according to each company operation requirements. Assessed every detail and variable to assure all factors are considered in forecast calculations.• Overall strategy review and analisis.• Design and create implementation plans for dashboards and KPI’s as a strategic and effort alignment tool.• Proactively suggest possible next steps, actions and imact according to possible scenarios.• Develop new in-depth profitability models according to the company strategy.• Train key executives on the use and benefits of the previous tools.

As CFO / Strategic planning director I oversaw all financial and strategy aspects for the micro financing business. Performed commercial, industry, financial and operations analysis in order to redesign the company’s financial model and general strategy.• Negotiated and restructured debt worth over 2x year sales to a long term debt which increased cash flow by 20%.• Designed and implemented a new profitability model by product, branch and region to ensure objective team goals and expectations as well as specific efforts and detailed commercial plans for each branch according to its possibilities.• Redesigned commercial compensation plans according to the company’s possibilities and strategy, focusing on volume and profitability.• Redefined business model. Required processes, organization chart and profiles, functions and executive and management teams.• Risk analysis and processes modifications to mitigate or eliminate possible issues.• Commercial follow up to ensure optimum results which resulted in a 34% sales increase.

As a member of the finance team, I created financial, statistical and forecasting models that allowed the company to know and measure operating, commercial and financial information to change, from an uninformed and undirected culture to a profitability and oriented effort culture within the micro loan industry.• Increased financial profitability (IRR) by 42% by focusing on achieving proper volume and focused efforts in the most profitable products.• Increased 41% operation efficiency (sales Vs. expenses) by reducing sales expense 28%. This was achieved by leading a multi-disciplinary team eliminating unnecessary expenses, expense policy enforcement and implementation of specific plans to bring lagging branches into profitability.• Performed internal and external risk assesment, analysis and recomendations for areas such as finance, operations, collections and sales.• Set prices for all products (rates) according to market analysis to ensure reasonable competition and profitability goals. Also, in charge of financial information reporting to headquarters in the U.S.• Participated in a multi-disciplinary team handling financial planning information tasks to launch the first ever payroll lending bond emission in the country (AMIGO CB12) achieving a Fitch Ratings coalification of AAA(mex).• Designed and implemented a business model (operations, strategy, legal, finance and organization chart) for a new sales channel which achieved 113% sales Vs. budget in year one. Established strong relationships with distributors and designed personalized plans to help each of them improve in commercial and operation aspects.

As the Finance Manager in Grupo Salinas, I was in charge of TV Azteca’s (second largest TV network in Mexico) financial planning, and reporting to Mexico’s stock exchange as well as new project evaluator and obtaining financing requirements ($250+ USD million) for all Group’s companies and projects.Grupo Salinas companies generate annual revenue of approximately US$5 billion and US$1.3 billion in EBITDA in the media, retail, financial services, telecommunications and Internet industries. I was part of simultaneous multi-disciplinary teams tasked to analyze and implement different business models for the mentioned industries overseeing financial, financing and operative aspects.

Strategic consulting for Banking, Government, Retail & CPG companies in Mexico and Central America. Projects included strategy design and implementation, Balanced Score Card design and implementation, processes redesign, financial analysis and recommendations.

Financial evaluation of new investments, budget forecasting, statistical & econometric forecasting models.