Bernardo Crespo Velasco Email & Phone Number

Passionate about digital strategy and leadership. I help leading companies (Fortune 500) to follow the best path I have learned by applying digital transformation (dogfooding).Passionate about sharing, I lead the academic direction of the Digital Transformation Executive Program at IE Business School and lecture on Data and Digital Strategy at IE Business School.I have experienced firsthand from a leadership role the digital transformation of one of the most important banks in Spain, BBVA. Extensive experience in digital strategy, digital marketing in the banking sector.Named top 50 Spanish influencers in Digital Transformation by Expansión. Holding several awards worldwide in #gamification, my experiment on BBVA Game was case study by Forrester and Gartner.I consider myself an avid and a passionate apprentice of human behaviour. My purpose is to put together all my life learnings in order to close the circle of the financial, the digital, the marketer and the human. I keep on learning everyday.Co-author of The Data Mindset Playbook (https://amzn.to/3gNjMjc) a collection of 52 stories on how to use data to transform your business for non-technical leaders who want to start speaking the language of data.Data.Digital sustainability under a more sustainable approach #DigitalSustainability #beyondDigital #DataLiteracy._______________________________________________________Apasionado del marketing digital, de la estrategia y de las personas. Ayudo a empresas líderes a hacer el mejor camino posible hacia la transformación digital.Dirijo el Programa Executive en TRANSFORMACIóN DIGITAL | Transforming Business Leaders en Instituto de Empresa - IE Business School.Viví en primera persona de 2010 a 2015, la transformación digital de BBVA en España. Lista 50 expertos nacionales en Transformación Digital por el Diario Expansión.Me considero un apasionado aprendiz del comportamiento humano. Mi propósito es unir todos mis aprendizajes vitales para cerrar el circulo de lo financiero, lo digital, lo marketiniano y lo humano. Sigo aprendiendo cada día. Coautor de The Data Mindset Playbook (https://amzn.to/3gNjMjc) una colección de 52 historias sobre cómo usar los datos para transformar tu empresa para líderes no técnicos que quieren empezar a hablar el lenguaje de los datos.Sostenibilidad digital bajo un enfoque más sostenible #DigitalSustainability #beyondDigital #DataLiteracyEspecialidades: Estrategia de datos, Estrategia Digital, Marketing Digital, loyalty y gamification, Coaching Ontológico.

Listed skills include Digital Marketing, Marketing Strategy, Social Media Marketing, Digital Strategy, and 29 others.