Bernardo Fernandes Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

Marketing department leadership.Definition and implementation of strategic and operational marketing plan, in order to generate brand awareness, business opportunities and the best customer experience.Relationship management with different channels and stakeholders. Team management in order to accomplish area objectives.

Lisbon Area, Portugal

New products, segments and services development. Insurance and beyond insurance.A to Z - From ideation to implementation of new products, services and digital experiences.

Carnaxide

A to Z definition and implementation of the marketing plan for the optician's business, Well's Health Plan and all the new businesses developed at the ecosystem (ex: Yes! Diet). Brand activation manager for all Well’s brands.Task forces for other new businesses such as Dr Wells.Development and implementation of ATL and BTL campaigns, from A to Z (Strategy, production, negotiation of traditional and digital media, in-store implementation, PR, internal communication) and… Show more A to Z definition and implementation of the marketing plan for the optician's business, Well's Health Plan and all the new businesses developed at the ecosystem (ex: Yes! Diet). Brand activation manager for all Well’s brands.Task forces for other new businesses such as Dr Wells.Development and implementation of ATL and BTL campaigns, from A to Z (Strategy, production, negotiation of traditional and digital media, in-store implementation, PR, internal communication) and all synergies with suppliers/partners.Marketing budget management of these areas. Show less

Publicity, Brand Activation, Digital and Branding projects Development. Negotiation, monitoring and coordination.Brands (implemented projects): Optimus, Santa Casa, Vigor, Pleno, Banco BIC, SIC, Chicco, Colgate, EDP, Minute-Maid, Publico, Samsung, Zon, Primor, Wells, Megáfrica.Thanks to the efforts of the team that I worked with, in 2013, Pepper won the prize “Meios & Publicidade” for best Activation Agency of the Year.

Publicity, Brand Activation, Digital and Branding projects Development. Negotiation, monitoring and coordination.Brands: Optimus, SIC, Olá, Brisa, McVities, Wells.

Lisbon, Portugal

Prepared and carried out training programs for the merchandising, sales and promotional teams. Acquired expertise on mobile phones and their technical features and terminology. Monitored and provided assistance on brand events.

Masters, Marketing

Marketing Estratégico, Gestão de Marcas, Costumer Relationship Manager, Estudos de Mercado, Marketing Empresarial e de Serviços, Marketing.

Workshop, Creative Writing

- Escrita de Sitcom - Texto de Stand-up - Humor Político - Escrita de Sketches - Elaboração de vídeos humorísticos