Bernardo J. Email & Phone Number

Latam

México

Megabite is one of the leading startups in the foodtech category. During its market entry in Mexico, I held key responsibilities in driving its growth and market presence. My contributions included:-Marketing Leadership: Led the marketing department, developing and executing comprehensive strategies for the launch of over 12 multi-category restaurant brands across Mexico, helping to position each brand in its niche and drive competitive advantage.-Commercial Channel… Show more Megabite is one of the leading startups in the foodtech category. During its market entry in Mexico, I held key responsibilities in driving its growth and market presence. My contributions included:-Marketing Leadership: Led the marketing department, developing and executing comprehensive strategies for the launch of over 12 multi-category restaurant brands across Mexico, helping to position each brand in its niche and drive competitive advantage.-Commercial Channel Development: Spearheaded the launch and operation of commercial channels on delivery platforms, establishing strategic partnerships with Rappi, Uber Eats, and Didi Food to maximize brand reach and accessibility.-Social Media Strategy: Directed the social media strategy for more than 12 brands, implementing targeted brand activations in highly competitive food categories such as Sushi, American, Breakfast, Salads, and Chinese Cuisine, ensuring consistent engagement and growth across platforms.-Packaging Innovation: Coordinated the design and development of packaging that met regulatory quality and hygiene standards while embracing innovative branding. Focused on practicality and environmental sustainability, achieving a packaging model that reflects Megabite’s commitment to quality and eco-consciousness.-Influencer Marketing: Led the influencer marketing initiatives to enhance brand awareness, accelerate post-launch performance, and collect valuable social data insights. This strategy supported brand resonance and market responsiveness in dynamic social spaces. Show less

Latam

México Y Centro América

Palo Alto, California, Estados Unidos

I served as an advisor in a program led by Stanford Graduate School of Business in cooperation with the World Bank and the Ministry of Finance of Mexico City. The program aimed to identify the challenges, problems, and dilemmas faced by the Mexican entrepreneurial ecosystem in order to propose improvement models and make use of tools based on new trends in business, technology, and operations. I led a team of junior advisors who were responsible for conducting follow-up activities, including… Show more I served as an advisor in a program led by Stanford Graduate School of Business in cooperation with the World Bank and the Ministry of Finance of Mexico City. The program aimed to identify the challenges, problems, and dilemmas faced by the Mexican entrepreneurial ecosystem in order to propose improvement models and make use of tools based on new trends in business, technology, and operations. I led a team of junior advisors who were responsible for conducting follow-up activities, including diagnostics, testing, and consultancy, for the businesses mapped in the metropolitan area of Mexico City. Show less

Veronica Anzures, Ciudad De México, México

Analysis of commercial operations at national level for adjustment and decision making

Ciudad De México Y Alrededores, México

Business Growth Strategies

Diplomatura, Brand And Product Management

Diplomatura, Competencias Directivas

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Commerce (Bcom), Marketing