Bernardo Langoni Email & Phone Number

Rio De Janeiro Area, Brazil

Rio De Janeiro Area, Brazil

Octagon is a global agency, with presence in Brazil since 2007, focused in sports, entertainment and marketing consultancy and activation.Activities/Responsibilities Ambev - 2017 Summer/Carnival ProjectPMO of Skol´s 2017 Summer/Carnival campaign, tracking all the areas involvedCisco – Sponsorship of the Olympic Games and Paralympic Games Rio 2016o Account management, planning, and coordinationo Coordination of specific projects, such as the sponsorship of “Athlete Ambassadors” and the partnership with COB (Brazilian Olympic Committee)o Coordination of all communication fronts related to the sponsorship, such as Messaging Strategy and Storytelling, Social Media, and Public Relationso Point of contact for all the players involved, including Cisco Teams in Brazil and in the United States, Rio 2016 Committee, COB, CPB (Brazilian Paralympic Committee), and Athlete Ambassadors (Flavio Canto – Judo, Yane Marques – Modern Pentathlon, Marcus D’Almeida – Archery, and Yohansson Nascimento – Athletics)Oi - Sponsorship of the 2014 FIFA World Cup and the 2013 FIFA Confederations Cupo Planning, coordination and execution of Oi's hospitality program for the Confederations Cup and World Cupo Management of more than 26,000 game tickets worth over 14 million dollarso Management and coordination of events for almost 8,000 guests in 11 World Cup games + 16 Confederations Cup games (including all games played by the Brazilian team). The events included meeting points and logistics to the stadiums.o Point of contact for FIFA and the World Cup Organizing CommitteeMasterCard – Sponsorship of the CBF (Brazilian Football Confederation)o Account management, planning, and coordinationo Point of contact for CBFo Negotiation of assets and coordination of events related to the sponsorshipNew Business/Commercialo Development of new businesses and projectso Prospecting for new clientso Responsible for bringing new clients such as Nike, Shopping Leblon and Flavio Canto

Activities/Responsibilitieso Responsible for managing, planning and coordinating Grupo Marfrig/Seara’s sponsorships to CBF (Brazilian Football Confederation), 2013 FIFA Confederations Cup, and 2014 FIFA World Cupo Evaluation and negotiation of assets with CBF, such as brand exposure in practice uniforms, which were part of the sponsorship agreemento Point of contact for CBF and FIFAo Evaluation and negotiation of other sponsorship contracts and football assets, such as the Campeonato Carioca, Copa Sul Americana, and Copa Américao Management and coordination of Marfrig’s sponsorship to the Copa América 2011, in Argentinao Marfrig/Seara’s representative in all official FIFA events, including meetings, workshops, and seminars

Agência Click was part of the global ISOBAR communications group. It was the first digital marketing and communications agency in Brazil and it became the largest and most important in the country, with clients such as FIAT, Sadia, Nestlé, SKY, among others.Activities/Responsibilities o Coordination of the Rio de Janeiro’s office, acting as an account executive for clients in Rio (Estácio de Sá, TIM, and Petrobras)o Responsible for the development of business proposals for clients in Rio de Janeiro and São Paulo, including Vale, Unimed, Leroy Merlin, among otherso Prospecting for new clients in Rio de Janeiro and São Paulo

BonoPepper was a digital multimedia services agency focused on developing video solutions for Internet and multimedia projects for clients such as TAM, Souza Cruz, Vale, Samsung, Coca-Cola, among others. Responsible for establishing and managing the agency, along with another partner. Responsible for a team of 15 people distributed in areas such as technology, creation, planning and production.Activities/Responsibilities o Main responsibilities included financial and commercial management, planning, coordination and implementation of projects, as well as managing clients

Projeta Marketing worked in partnership with other agencies and production companies to develop and implement specific marketing and communication projects, including events, platforms for TV shows, and productions in the area of sports and entertainment. Projects developed and implemented for companies such as Banco do Brazil and Globosat.Activities/Responsibilities o Main responsibilities included management, planning and coordination of projects, and customer services

OWorld Petroleum Congress is the world's biggest event for the oil industry. A different city in the world is chosen to host each new edition of event, which is organized by a local committee. Rio de Janeiro was the location chosen to host the 2002 Edition.Activities/Responsibilities o Point of contact for the advertising and communication agencieso Coordination of all activities related to the event's communication strategyo Coordination of the different audiences involved in the event: guests, speakers, sponsors, and attendeeso Coordination and support to the entire operation of a 5-day event at Riocentro

Activities/Responsibilities o Coordination of communication, promotion and advertising actionso Point of contact for communication, promotion and advertising agencieso Management, planning and coordination of events sponsored by the company, such as the Brazilian Football Championship and the Brazilian event for the World Surf League

Activities/Responsibilities o Research and evaluation of the new telecommunications market that was emerging in the country, after the privatization of Telebráso Support and coordination of strategy and positioning for the new telecom company that was emerging, which was called Bonari at that time, and subsequently renamed to Intelig.o Point of contact for the American team of the telecommunications company Sprint, which was part of the consortium comprised of Bonari/Intelig, National Grid, from the United Kingdom, and France Telecomo Coordination of research, planning, communication, promotion, and advertising actionso Active participation and support to the positioning and launch of the new brand – Intelig – which involved a major national advertising campaigno Sponsorship support – evaluation of proposals, according to the positioning of the brand and the funds available for investmento Sales support – evaluation of markets and potential corporate clientso Point of contact for communication, promotion and advertising agencies serving Intelig

Comitê Rio 2004 was the organizing committee responsible for Rio's bid to host the 2004 Olympic Games.Activities/Responsibilities o Coordination of communication, promotion and advertising actionso Point of contact for communication, promotion and advertising agencieso Involvement and support to campaign positioning, brand promotion, product licensing and communication actions related to the Olympic projecto Point of contact for national and international sports organizations and press

Internship at the Rio de Janeiro branch office of the advertising agency, with the ability to go through several departments, such as customer service. Planning, research, media, production, RTV, and trafficActivities/Responsibilities o Support to activities from different areas, coordination and support to integration between areas, and point of contact for clients

Internship in marketing, with the ability to go through several departments, such as Research, Planning and ProductsActivities/Responsibilities o Coordination and support to the development and implementation of internal and external research of products made by Souza Cruzo Support and involvement in the development and implementation of campaigns, events, and product promotions

Mba, Marketing

Curso Portfolio, Advertising, Post Graduation

Publicidade