Bernardo Lessa-Bastos Email & Phone Number

Miami, Fl, Us

Hialeah, Fl, Us

Miami, Florida, Us

Miami, Fl, Us

The Center for Regenerative Medicine, is a leading stem cell treatment medical center with affiliated the American Academy for Stem Cell Physicians nonprofit foundation and The Center for Regenerative Medicine Laboratories.I was recruited to define and execute the brand vision, architecture, and business development strategy for the practice, with responsibility for strategic planning; integrated communications plans incorporating traditional, digital, and social media platforms for local and international audiences; media planning, agency, and creative firm relationships; and public outreach, speaking engagements, and trade show strategies. Notable achievements:► Strengthening overall brand awareness and the patient conversion rate by executing a full rebrand and refresh, incorporating 360-degree strategies to elevate Dr. Farshchian’s global profile within the target High Net Worth patient demographics.► Generated strong organic increases in top-line revenues, accelerating lead generation on a minimal spend through a redesign of website with integrated SEO/SEM, paid AdWords, targeted social media ads, and direct text marketing.► Transforming the practice into a global brand. I secured placement for Dr. Farshchian as featured speaker at CME conferences, expanded international advertising, and embedded dynamic Google Translate functionality into the practice website.► Conceptualizing innovative business development channels. I cultivated referring relationships for the Lab with more than 1000 physicians, and rapidly grew the Lab from inception into a global competitor against larger, established global players.

Miami, Florida, Us

The Miccosukee Tribe of Indians of Florida is a federally recognized Indian Tribe, and the operators of a diversified regional entertainment enterprise comprised of a resort, casino, golf courses, bingo hall, and the Indian Village museum.As Director of Marketing, I led the full spectrum marketing strategy as the chief branding officer, with responsibility for 360-degree brand architecture and messaging, omnichannel communications, social media, events, promotions, marketing and creative agencies, and a substantial A&P budget. Notable achievements:► Upgrading the tribe’s multi platform presentation across all lines of business. I redesigned the website and collateral, rebuilt the asset library, and executed social media giveaway programs to promote a new, premium market positioning.► Increasing traffic and generating high-value media coverage by hosting concerts featuring Marc Anthony and other major acts. I negotiated the talent contracts, and led segmented, multi platform campaigns to promote the events.► Directing the highly successful launch party for a new nonsmoking slot machine venue, attracting 600 attendees, and with strong loyalty program conversion.► Sample Partnerships: Ainsworth, American Cancer Society, Aristocrat, Cadillac, Cheney Brothers, Eagle Brands, Everi, Greater Miami Convention & Visitors Bureau, IGT, Infiniti, Oracle Hospitality, Ortiz Gaming, Playboy Enterprises, PepsiCo, Scientific Games, and VGT.

Miami, Us

In this role, I directed the delivery of 360-degree client branding strategies, managing a team of 16 account managers, copywriters, and creatives building and executing end-to-end campaigns for both US Hispanic and general markets. I was responsible for internal creative development, and collaboration on business strategy, business development, and account pitches. Notable firm achievements:► Growing BLANQUIER from startup into a full-service firm generating more than $18M in total billings, delivering high-impact marketing campaigns for CPG, education, financial services, consumer electronics firms, among others.► Building a high-performing organization with a strong pipeline of creative and business leaders. My organization delivered best-in-class pitches and programs, enabling BLANQUIER to compete with larger global agencies for major accounts.Notable engagements:► General Mills International: We partnered directly with the client brand teams on brand campaigns, celebrity-driven programs, point-of-purchase activations, and events for Nature Valley, Yoplait, Betty Crocker, Old El Paso, and Häagen-Dazs brands across Latin America and the Caribbean.► Kaplan University: We created digital branding campaigns supporting attainment of Kaplan’s enrollment goals for the US Hispanic market. These included innovative banner solutions promoting multiple academic programs.► AXA Assistance: I conceptualized and led the creation of B2B campaigns and pitch presentations for use in marketing the company’s North American Travel Assistance, Travel Insurance, and Third-Party products and services.► Infosonics: We developed the 360-brand architecture for the company’s new youth-oriented mobile phone product line for launch in Latin America and the Caribbean, working with our client’s CMO on branding, experiential events, and sponsorships.► Other Clients: Aastra Technologies, Bacardi, George Foreman, Keiser University, Pramac Industries, Remington.

Luna Corner Pizza was a premium pizzeria-in-a-kiosk restaurant concept.As member of an investment group, I acquired the US franchise rights, overseeing the incubation, development, and localization of the concept in preparation for launch. Notable achievement:► Leading the creation of the business and franchise model, national marketing identity, product research, operational goals, and financial plans.

Fort Lauderdale, Florida, Us

► Grew reach in the US Hispanic, Latin America, African, and Middle Eastern markets with strategic planning and execution of successful campaigns.► Assisted in the development & launch of the Dell Latin America Affiliate Program before companies such as CJ Affiliates (formerly Commission Junction) offered the same.► Supported Business Development efforts by retaining existing clients and enhancing accounts.► Developed engaging online campaigns, advertising programs and sales promotions including consumer-related online sales efforts and global affiliate & incentive programs.► Attained results by applying knowledge of local customs, product flow and competition to leverage the positioning of products and introduce new media alternatives to clients (Rich Media, SEM, and Ad Networks).► Reviewed and approved e-mail advertisement, landing pages, micro sites, websites, media and SEM proposals.► Sample Clients: Cisco, Dell, Microsoft, Nextel, General Motors, Sony Electronics, and Symantec.

► Advanced customer needs by serving as an information resource to ensure critical functionality through monitoring all project stages including proposals, presentations, team coordination and budget administration.► Built relationships with key distributors/importers and drove initiatives to meet brand and sales objectives.► Assisted in the development & launch of the Palm Latin America Affiliate Program before companies such as CJ Affiliates (formerly Commission Junction) offered the same.► Managed ATL, BTL, and online regional marketing strategies, including the implementation and maintenance of corporate websites and reseller databases.► Increased market share and continuously exceed quarterly sales by developing and implementing innovative campaigns, advertising programs and sales promotions.► Achieved project timelines by briefing media, creative, and research staff on the formulation of strategies.► Successfully coordinated and executed various consumer-related events, including worldwide product launches.► Improved marketing programs by helping to identify, develop and introduce direct marketing programs across different demographics.► Delivered engaging copy edited print advertisements and assisted in the creating an attractive layout.► Sample Clients: AMD, Canon, Diageo, General Mills International, Ingersoll-Rand, Microsoft, Nokia, Palm and Porsche.

San Francisco, Ca, Us

► Managed the Latin American content development and website production teams of the world’s leading provider of Technology News (according to Jupiter Media Metrix).► Drove development by building partnerships with key local players, including portals (Terra, Starmedia, Globo, iG) and software/hardware manufacturers.► Published technology-related articles, commentaries, and reviews in English, Portuguese and Spanish.► Revitalized layout and design of Website, increasing traffic by over 35%.► Analyzed statistical data to further understand user preferences and behaviors.► Implemented, coordinated, and attended several Marketing and Technology events, trade fairs and seminars in the US and Latin America to increase company’s brand presence in the industry.

Bachelor Of Arts (B.A.), Liberal Arts And Sciences/Liberal Studies

1995, High School/Secondary Diplomas And Certificates