I am responsible for developing and executing the company's e-commerce strategy to drive sales, revenue growth, and profitability through online channels. My role focuses on enhancing customer engagement by implementing strategies for customer retention, personalized marketing, and customer service excellence. I drive the product assortment and merchandising strategy to maximize online sales and align with market trends and customer preferences.A key part of my responsibilities includes… Show more I am responsible for developing and executing the company's e-commerce strategy to drive sales, revenue growth, and profitability through online channels. My role focuses on enhancing customer engagement by implementing strategies for customer retention, personalized marketing, and customer service excellence. I drive the product assortment and merchandising strategy to maximize online sales and align with market trends and customer preferences.A key part of my responsibilities includes continuously improving the user experience on our websites, emphasizing navigation, product search, and checkout processes to increase conversion rates. I build and monitor key performance metrics, conduct data analysis, and generate regular reports to evaluate the effectiveness of e-commerce initiatives and identify areas for improvement.Collaboration is central to my role, as I work closely with cross-functional teams, including IT, marketing, and merchandising, to ensure seamless integration of e-commerce operations with other business functions. I oversee the management, maintenance, and optimization of multiple e-commerce websites, ensuring an efficient and user-friendly shopping experience. Additionally, I manage the e-commerce budget, effectively allocating resources to achieve strategic goals while optimizing return on investment. Show less

As an Agile Product leader, I led a team of mid-to-senior level Product Managers, transforming and expanding our product group while delivering new, scalable, enterprise products. Key achievements included driving incremental EBIT through the launch of a new RFID Inventory Accuracy mobile app, contemporary and scalable e-Commerce fulfillment application, and features that drove a high-rate of user adoption to deliver business value. By strategically blending new hires with existing talent, I’ve… Show more As an Agile Product leader, I led a team of mid-to-senior level Product Managers, transforming and expanding our product group while delivering new, scalable, enterprise products. Key achievements included driving incremental EBIT through the launch of a new RFID Inventory Accuracy mobile app, contemporary and scalable e-Commerce fulfillment application, and features that drove a high-rate of user adoption to deliver business value. By strategically blending new hires with existing talent, I’ve fostered a culture of alignment with business objectives, product investment ROI, optimized delivery timelines and drove team growth. I served as a trusted advisor to business executives, collaborating on annual planning and spearheading large-scale projects. Show less

I took the reins in conceptualizing and scaling a revolutionary new product for Kroger's e-Commerce business launch successfully rolling it out to over 2000 pickup locations. This included the product development of an innovative website and mobile app enhancement strategy, leveraging personalization science and customer facing features to drive higher rates of conversion and loyalty. This strategic approach resulted in tangible gains, including incremental conversion and sales, ultimately… Show more I took the reins in conceptualizing and scaling a revolutionary new product for Kroger's e-Commerce business launch successfully rolling it out to over 2000 pickup locations. This included the product development of an innovative website and mobile app enhancement strategy, leveraging personalization science and customer facing features to drive higher rates of conversion and loyalty. This strategic approach resulted in tangible gains, including incremental conversion and sales, ultimately engaging millions of users digitally. As a Senior Product Manager and Product Manager, I had the privilege of spearheading high-visibility product launches, leveraging my expertise to drive impactful outcomes and driving digital transformation of the business. I also assumed the role of Senior Business Owner, where I took charge of managing profit and loss (P&L) to propel incremental sales and profit within store operations and processes. Show less

As a Digital e-Commerce Director, I earned multiple promotions across various brands, achieving growth through the establishment of new e-commerce operations at Sunglass Hut and spearheading the launch of a pure-play online optical eyewear retail e-commerce business for Target Optical, Pearle Vision, and LensCrafters. My responsibilities encompassed directing the digital marketing and e-commerce strategy for several million-dollar website redesigns and digital product development initiatives… Show more As a Digital e-Commerce Director, I earned multiple promotions across various brands, achieving growth through the establishment of new e-commerce operations at Sunglass Hut and spearheading the launch of a pure-play online optical eyewear retail e-commerce business for Target Optical, Pearle Vision, and LensCrafters. My responsibilities encompassed directing the digital marketing and e-commerce strategy for several million-dollar website redesigns and digital product development initiatives across retail brands such as LensCrafters, Sunglasses Hut, Pearle Vision, and Target Optical. Notably, I also led new fulfillment operations, business processes, payment systems, and customer care center management, resulting in reduction in cost per order and a increases in on-time delivery rates. Show less