Headquartered in Honolulu, Castle Hospitality Group is a hotel, resort and vacation rental management company with two brands in its portfolio, Castle Resorts & Hotels and Castle Vacation Rentals Hawaii. Castle Resorts & Hotels provides comprehensive hotel and resort condominium management services, including operations, sales, digital marketing, revenue management, reservations, accounting and more, with an on-property presence. Castle Vacation Rentals Hawaii is a new brand providing management of individual vacation rental properties, backed by the power of Castle’s exclusive technology platform and vast distribution and customer reach

As a GLG Network Member, I bring 20+ years of experience in the hospitality industry to help clients solve some of their toughest business challenges around hotel distribution, revenue management, marketing, digital and commercial strategy.GLG is the world’s insight network. It connects decision makers to the right experts so they can act with the confidence that comes from true clarity and have what it takes to get ahead. Its network of experts is the world’s largest and most varied source of first-hand expertise.

Alvarez & Marsal (A&M) is a global professional services firm privately owned and operated by its worldwide partners. A&M has a culture of relentless execution and operational excellence, forged and honed through restructuring engagements since 1983. We deliver operational performance improvement, turnaround, interim management, tax and business advisory services.

Senior Vice President, Revenue Management, Client Marketing & Services (2022 - 2022)Vice President, Revenue & Distribution Management (2017 - 2022)Progressive responsibilities to include rental, exchange, analytics, marketing, distribution, and technology, and contact center teams in designing, developing, and implementing revenue optimization and commercial activities to drive profitable revenue growth for all 125+ vacation properties across North America• Built a cross-functional commercial team to lead and direct all revenue management and commercial activities to achieve and surpass revenue goals. Team has achieved and surpass revenue targets from 2016 -2022 (except 2020) with double-digit annual increases in rate yield• Drove web direct business via websites redesign with engaging content and deployment of price check and reservation abandonment/exit recovery tools to increase conversion. Effort has yielded double-digit percent growth (2016 -2022) and 13+%point market segment shift from offline/ 3rd party OTA• Oversaw corporate 3rd party commercial agreements including distribution, marketing solutions and technology providers saving at least +10% point in distribution cost while achieving a standardized flat rate digital acquisition cost

Provided business strategy, planning and project management services specializing in Pricing, Revenue, Inventory & Channel Management, Direct Connectivity, Business Analytics and E-Distribution • Executed all direct connectivity projects (HBSi/Derbysoft/iHotelier) for a regional Hawaii resort brand with wholesalers and 3rd Party OTAs. Acted as the liaison with different solution vendors, wholesalers and 3rd party OTAs while delivering an incremental revenue of $1m within the first 12-month window• Acted as subject matter expert for a major vacation exchange company in their re-design of the commercial platform. Assisted with designing and completing a custom forecasting program within a 6-months period that delivered inventory and demand forecast within a +/- 3% deviation• Served as Interim Head of Revenue to plan, direct and execute third party revenue maximization plan including pricing & inventory optimization, content merchandizing and channel management that drove an immediate increase of 11% in room revenue within a 90-day period

Responsible for the overall revenue management, pricing, and reservation activities of the Four Seasons Resort Lanai at Manele Bay and The Lodge at Koele to achieve budgeted goals• Over-hauled and re-energized on-site reservation office to a results-oriented team of highly productive reservation sales agents achieving an annualized growth of 4.9% gross call conversion that commanded a superior yield per reservation ($147 premium) compared to off-site reservation center• Led and executed comprehensive third-party e-distribution plan that include competitive pricing, web analytics, merchandising, promotional campaigns, and online advertising designed to drive incremental business and revenue on-target to exceed $600,000 within a 12-month period • Guided Four Seasons brand’s first 3rd Party channel distribution relationship with Expedia, Travelocity and Orbitz and thereby laid the foundation and standards of Four Seasons brand’s relationship with these 3rd Party OTAs. Succeeded in garnering product placement within Travelocity’s Amazing Race live telecast and Orbitz’s Best Christmas Tree within North America resort• Partnered with corporate revenue and distribution management team in deploying the 2-way direct connectivity (HBSi) with major 3rd party distribution channels

Senior Director, Decision Sciences & Revenue Management, (2007 – 2008)Director, Decision Sciences & Revenue Management, (2004 – 2007)Director of Strategic Insights & Intelligence, (2003 – 2004)Market Analyst, (2001 -2003)Progressive responsibilities to include directing and monitoring the companywide revenue management practices for both online and offline (Property & 3rd Party Call Center) to optimize overall company revenue. Manages the business intelligence capability within the company to meet key internal customer’s market data needs• Successful in re-engineering a legacy central reservation office to a highly viable and productive corporate revenue optimization department comprising of three inter-connected business units (revenue strategy & optimization, decision science & analytics and contact experience management)• Created and successfully executed an e-distribution channel optimization plan which achieved an average of 25% companywide revenue growth year over year from 2004 through 2007• Drove the annual strategic pricing and budgeting process for all company managed resorts with market directors and general managers to complete all required pricing decisions and revenue budgets within a 90-days timeline.• Directed and collaborated with Corporate IT staff and external vendor in creation and design of an intranet based self-service business analytics & reporting that provides on-demand and ad-hoc reporting, saving a total of close to 2000 FTE hours annually• Fostered optimal working relationship with property’s general managers, revenue/reservation managers through delivering training programs and conducting revenue strategy sessions on pricing, yielding, and selling strategies and identifying property’s concerns regarding revenue improvement plans

Responsibilities include working with Chief Financial Officer and accounting staff in all aspects of the general ledger accounting process including payroll, accounts receivables, accounts payables, and applying costs.• Successful in guiding and directing the migration of accounting system, point-of-sale (POS) system, sales orders and purchase orders system to Y2K compliant• Developed and established productivity benchmark and incentives program on warehousing and delivery operations and achieving 95% completion factor within a 2 week period• Created and implemented dynamic pricing model for the point-of-sale/sales orders system auto-calculating costs, margins, freight and delivery charges depending on POS locations to reduce sales orders processing time by more than 80%