Bernard Wolters Email & Phone Number

Amsterdam, Nh, Nl

The Hague, South Holland, Nl

Team lead marketing & product owner within multidisciplinary team business development Mortgages (9 FTE marketing, digital marketing, content management and communication). Responsible for marketing, marketing communication, digital and campaigns towards intermediaries and consumers.● Development and introduction of new propositions for consumers and intermediaries● Budget Responsible ATL & BTL● Development and rollout for mortgages of the Aegon Forward Thinking brand campaign● Trade marketing campaigns, lead generation● Consumer campaigns at relevant moments in Customer Life Cycle

Rotterdam, Zuid-Holland, Nl

Teamlead marketing & sales. Responsible for marketing, marketing communication and CRM. Development and launch of new product line for living smart, comfortable and safe. E-health proposition which helps elderly to live independently longer. Customer journey developed.● Teamlead marketing & sales KPN SmartLife● Development and coördination of multichannel 1-to-1 campaigns● Social media, SEO/SEA, events, E-DM● Controlling marketingbudget SmartLife● Customer journey for e-health propositions

Rotterdam, Zuid-Holland, Nl

Product owner marketing automation tooling for Business Market. Made better steering possible on budget, customer contactstrategy and overall marketingplanning. 15% cost reduction, + 150% Marketing Qualified Leads. Realisation of overall communicationplan using content, social media, digital, events, webinars and salespresentations.● Teamlead campaign managers (6 FTE) - Business Market - Large & Corporate Accounts● Social media, contentmarketing, events, webseminars, sales-presentations● Development and implementation of privacy policy KPN ● Product owner Aprimo marketing automation tooling KPN ● Development and implementation of 'always on' customer contact strategy● Responsible for budget-management

Rotterdam, Zuid-Holland, Nl

Teamlead of 4 campaign managers. Responsible for acquisition and retention campaigns using 1-to-1 marketing. Responsible for BTL budget.● Coördination and management of multichannel 1-to-1 campaigns using Direct Mail, E-mail, telemarketing● Customer LifeCycle Management of customer base. Cross sell, upsell and retention.● Projectlead for pitch of new below-the-line agency for Business Market

Rotterdam, Zuid-Holland, Nl

Projectlead for Above the Line campaigns on mobile data on laptop and tablet. Sales 146% above target. Brandpreference slightly up. Budget and planning on target. ● Mobile Internet campaign ‘Dongel’ of KPN Q3 2008 and Q1 – 2010 ● Development of marketing communication collatoral, PR ● ROI-driven campaigns for Mobilel Internet and Business broadband

Sassenheim, Nederland, Nl

Development, implementation and execution of loyalty programme for intermediairs of insurance company. Customer satisfaction from 6,5 to 7,5● Advisere and execution of marketing- and CRM strategies ● Direct Mail, e-mailings, SMS-acties en joint-promotions for several clients in B2C ● Development, rollout and execution of e-mailmarketing for a client in automotive● Development and rollout of loyalityprogramms for clients in B2B and B2C

Leusden, Utrecht, Nl

Succesful marketintroduction of the Golf Variant and Bora. Pricing under psychological limit. Finding agreement on delivery program for Dutch market, salesmix and volumes met dealers and manufacturer. Realisation of marketing collateral and salestraining.● Operational responsible for product- and pricing policy of Volkswagen Golf, Golf Variant and Volkswagen Bora● Market introduction: Volkswagen Golf Variant and Volkswagen Bora

Leusden, Utrecht, Nl

● Advise Volkswagen-dealerships on delivery programme, availability and delivery time. ● Consultant for Volkswagen-dealerships on taxfree sales to diplomats, NATO and persons living in other EU-memberstates

Mastercourse Business Adminstration

Digital Marketing Strategy & Leadership

Professional Scrum Product Owner

Masterclass Digital Marketing

Online Marketing

Customer Experience And Multichannel Management

Bachelor Of Business Economics, Marketing / Commerciële Economie (Ce) - Specialisatie Marketing Management

Law