Bernat Casanova Esteve Email & Phone Number

Founder of a native ad agency that specializes in helping brands succeed across the Americas and Europe. Our agency works with some of the largest agencies and companies in Mexico, and we have a proven track record of delivering successful campaigns that drive results.

Miami/Fort Lauderdale Area

• Managed the team of Account Managers in LatAm.• Closely worked with the GM helping to make strategic and organizational decisions.• Worked with the GM and BD team with forecasting, pipeline and client prospection.• The LatAm team grew the market 4x from the previous year.• Leading negotiations meetings, kick-off calls and account reviews with clients. • Input to product management on features that would provide partners and clients additional value.• Researching industry and network insights with Business Intelligence teams. • Provided strategic and business advice both internally and externally. Helped publishers and brands in the use of Content Marketing to increase online revenues and improve engagement metrics

Greater New York City Area

• Managed and Lead a team of 3 Account Managers overseeing USH and LatAm markets.• We had a 2.5x growth on the USH market.• Successfully launched the Brazilian market partnering with some of the most important media groups in the region (Grupo Veja, NZN, UOL, Lancenet).• Launched the LatAm market working with some of the most important publishers in the region (Clarin, La Nacion, Grupo Expansion, Milenio, Terra, EL Comercio, El Universo,...)• Advised LatAm’s General Manager on the best strategies to expand in the region based on analytical analysis of available data and the overall industry situation in the region.- Closely worked with the BD team creating successful strategies for our growth in the region.- Analyzed data in order to make better decisions for the region expansion.

Greater New York City Area

• Launched the USH Market partnering with some of the largest publisher in the region (Univision, CNN Mexico, ESPN Deportes) • Provided strategic and operational advice to these publishers increasing online revenues and improving engagement metrics • Optimized publishers and brands campaigns based on KPIs (Visits, Engagement & Conversions). • Lead trainings to internal teams and clients sharing best practices, managing research projects and providing specific industry knowledge and insights • Developed business partnerships with publishers and strengthen relationships with media agencies to get online advertising budgets for new strategic markets.- Oversaw technology integrations, with support from Technical Account Management and Product, to ensure smooth and successful launches.

New York

• Created original content for online and written publications both in English and Spanish. • Effectively assisted in generating publicity of MLS and SUM among both US-based and International media.• Assisted the Coordinator of International Communications with releases and general tasks on both MLS and SUM publicity calendars.

• Oversaw the implementation of Protecmedia tools in newspapers and magazines in Spain, France, and Poland, focusing in the transition from a paper-based to a multi-platform business.• Indentified clients’ strategic and structural weaknesses. Designed and put into practice workflows, which helped cut the gap between current and desired states.• Audited and advised publishing companies, resulting in efficiency improvements, resources optimization, and costs reduction. • Managed and led a team that provided structural and software solutions when launching a new national newspaper based in Warsaw, Poland.• Worked as liaison analyzing and evaluating clients’ needs and communicating them to the developers, resulting in superior software applications.• Trained more than 300 journalists, editors, and publishers in the use of Protecmedia’s solutions.• Designed training materials.

• Actively collaborated in Alasdoceenpunto, a radio show on a Spanish top-four station.• Developed and wrote both satirical and informative scripts related to the everyday news.• Researched and followed up news stories worth appearing on the show.• Booked guests and coordinated in-studio interviews.• Wrote and conducted in-depth interviews.

Ma, Media Studies

Graduate Certficate, Media Management

B.A., Audiovisual Communication- Film And Tv.

Education record