Teaching in Sales and Marketing areas

- Dealing with whosalers, distribuitors and retail channels. - Identify and attract new and key customers; loyalty and develop the existing ones. Increasing loyalty and sales.- Develop new business with existing clients and/or identify areas of improvement to meet sales quotas- Build and maintain strong, long-lasting customers relationships.- Negotiate contracts and close agreements to maximize profits.- Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors.- Ensure the timely and successful delivery of our solutions according to customer needs and objectives- Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.- Forecast and track key account metrics and prepare reports on account status,- Drafting and negotiation business proposals (business development).- Develop Sales & Marketing Strategies.- Marketing advisor: promotions, marketing tools and brand awareness- Channels: DIY, electronic goods and hardware (ferreteria).

- Marketing Responsible for the Consumer (B2C) and Professional Filter (B2B) sectors.- Control of brand communication, trade, product portfolios, distribution and promotions. - Development of integrated advertising concepts in the linking of online and offline.- Responsibility for website, POS, social media, performance media, PR and print. - Visual design in the area: Development of POS concepts for various retail partners and professional partners - Key data-based lead generation and lead management as a growth engine in the B2B area.- KPI based management of all investments.

-Retail experience.-Category manager: mobiles and accessorys-Commercial procurement and business negotiation with suppliers.-Management of product ranges.-Store Business strategies to achieve different quantitative and qualitative targets.-Management of advertising campaigns in store.-Stock control, inventory, margins and monthly supplies.-Selection, training, motivation and supervision of the commercial team consists of eight sales floors plus promoters.-Business analysis and reporting.-Strong orientation to customer satisfaction.

Senior Sales and Marketing consultant helping companies in:- Design, forecast and develop the annual sales and marketing plan in order to meet the objectives established in the strategic plan.- Sales and action plans as well as advertising, merchandising, and promotion programs.Identifing market opportunities by defining market, competitor's share, and competitor's strengths and weaknesses. - Identify new market and sales channel opportunities with new and existing clients.- Internal and external audit.- Negogiation with partners clients and supliers.- Identifing new opportunities, new markets, new sales channels and new services/products.- Loyalty plans: to improve relations and loyalty with existing and new clients.- Improving Brand awarenes of companies.- Strategic plans.In other words, your Marketing and Sales interim Manager of your company.

New challenge to launch the latest category of led-lighting in Spain and Portugal.Led-lighting is a key category in Japanese markets, holding leadership with a 35% maintained market share. A strategic category in the European market due to a growing market and highly profitable product.Reporting to European HQ as Sales and Marketing manager for Iberia.Very experienced in team leadership and in multicultural and multinational environment
s.Analysis and proposal for product improvement to secure competitiveness in Europe and implantation in Spanish and Portuguese markets.Trade and Channel Marketing: creation of sales and marketing materials and all campaigns for categories.Planning & development of Spanish, Portuguese and European marketing and sales strategies in order to position Panasonic as the leading company.Monitoring and controlling KPI to ensure a high sales performance based on Bps for each categoryBusiness development: identify business sales opportunities, Spain and Portugal, and Pan-European.Negotiation with key accounts: retail accounts directly and Head Offices. Achievements: - Kept category as the market leader for eight years in a row with profit. - Growth with key customers: +20% en turnover and +8% in margin. - Successful trade marketing strategy implemented for a key customer (in 75% of outlets). Model was successfully exported to other subsidiaries.- Successful launch in the Portuguese market: in just two years it became the 2nd brand in terms of market share.

- Reporting to european Headquarters: sales status, market situation, competitors actions, follow-up anual plan and countermeasures.- Relaunching key category in retail channel and telecom operators.- Negotation wtih key customers and responsable for sell in/sell out actions.

Achievements: * Became leadership in two key categories in consumer market. * Increased by 15% product rotation at customer warehouse. * Improved channel development: B2B and B2C channels.Main tasks:- Leverage market sizing, customer drivers & barriers, and competitive insights to determine the global roadmap of product launches.- Negotiations with key retail accounts.- Identify market opportunities, marketing and sales synergies and to deliver product roadmaps.- Delivered related value propositions, opportunity analyses, market positioning, customer segmentation and strategy to built up the strategy.- Define product value propositions and lead go-to-market across channels.- Manage pricing, offer strategy, positioning, channel plans, sales forecasting, and P&L for new and existing products.- Responsible for product and sales level Key Performance Indicators (KPI) and monthly forecasting.- Worked closely with supply chain and engineering teams.- Competitor research owner for these products.

- Marketing actions and product distribution through main Telecommunications specialist and whosalers channels, including Telecom Operators.- Analyses of: market, technological trends and competitors. In order to develop the business in existing and new channels.. - Define roadmap based on value propositions and lead go-to-market across channels.- Market and end-user research.- Tracking annual Marketing Plan and Business Plan.

Main tasks:- B2B channel.- Hardware national re-saler with their own retail shops chain (KM Tiendas)

Medical visit to primary care and pediatrics. Pharmacy tracking for product output control