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👉 Bernat Marti Email & Phone Number
Associate Professor
at
ESIC Business & Marketing School
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✓ Verified Jul 2026
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Profile completeness 100%
Current company
Role
Associate Professor
Location
Barcelona, Catalonia, Spain
Who is 👉 Bernat Marti? Overview
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Quick answer
👉 Bernat Marti is listed as Associate Professor at ESIC Business & Marketing School, based in Barcelona, Catalonia, Spain. AeroLeads shows a matched LinkedIn profile for 👉 Bernat Marti.
👉 Bernat Marti previously worked as Key Account Manager (KAM) & Marketing advisor at Laica and 👉 Senior Product Manager (Maternity leave cover) at Brita Group. 👉 Bernat Marti holds Bachelor Of Business Administration (Bba), School Of Business. Usa, Management And Marketing from Eastern Michigan University.
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ESIC Business & Marketing School
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Profile bio
About 👉 Bernat Marti
✔ Motivated and action-oriented marketing and sales executive with over 20 years experience as a marketing and sales professional with a background in multinational environments. An experienced and flexible Business and Operative Manager in Consumer (B2C) and Industrial (B2B) areas, with a background in developing business and markets through all marketing and sales variables.✔ Main assignments executed in all aspects of Brand & Product management: market and data analysis, business plans and strategy development and execution, supporting the sales department with key accounts, trade marketing actions, range management and SKU rationalisation, product development and launch plans, team management and teamwork within cross-function teams, on-line/off-line communication campaigns and consumer research.

✔ Main achievements::* Member of the European strategic group for the definition of the European product, marketing and sales strategy: +6% increased market share.* Kept category as the market leader (up to 40% market share) for eight years in a row with profitable results.✔ Pay attention to details, strive for excellence, dynamic, decisive, and oriented both to objectives and the client with high adaptation capacity to new situations and changing environments.
Listed skills include Product Marketing, Marketing Management, Estrategia, Lanzamiento De Productos, and 32 others.
Current workplace
👉 Bernat Marti's current company
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12 roles · 30 years
👉 Bernat Marti work experience
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Nov 2018 - Present
Key Account Manager (Kam) & Marketing Advisor
Current- Dealing with whosalers, distribuitors and retail channels. - Identify and attract new and key customers; loyalty and develop the existing ones. Increasing loyalty and sales.- Develop new business with existing clients and/or identify areas of improvement to meet sales quotas- Build and maintain strong, long-lasting customers relationships.- Negotiate contracts and close agreements to maximize profits.- Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors.- Ensure the timely and successful delivery of our solutions according to customer needs and objectives- Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.- Forecast and track key account metrics and prepare reports on account status,- Drafting and negotiation business proposals (business development).- Develop Sales & Marketing Strategies.- Marketing advisor: promotions, marketing tools and brand awareness- Channels: DIY, electronic goods and hardware (ferreteria).
May 2018 - Present
👉 Senior Product Manager (Maternity Leave Cover)
- Marketing Responsible for the Consumer (B2C) and Professional Filter (B2B) sectors.- Control of brand communication, trade, product portfolios, distribution and promotions. - Development of integrated advertising concepts in the linking of online and offline.- Responsibility for website, POS, social media, performance media, PR and print. - Visual design in the area: Development of POS concepts for various retail partners and professional partners - Key data-based lead generation and lead management as a growth engine in the B2B area.- KPI based management of all investments.
Jun 2017 - Mar 2018
👉 Department Sales Manager & Category Manager
-Retail experience.-Category manager: mobiles and accessorys-Commercial procurement and business negotiation with suppliers.-Management of product ranges.-Store Business strategies to achieve different quantitative and qualitative targets.-Management of advertising campaigns in store.-Stock control, inventory, margins and monthly supplies.-Selection, training, motivation and supervision of the commercial team consists of eight sales floors plus promoters.-Business analysis and reporting.-Strong orientation to customer satisfaction.
May 2015 - Jun 2017
👉 Business Consultant: Senior Marketing And Sales Consultant. Interim Management
Management, Marketing And Sales Consulting
Senior Sales and Marketing consultant helping companies in:- Design, forecast and develop the annual sales and marketing plan in order to meet the objectives established in the strategic plan.- Sales and action plans as well as advertising, merchandising, and promotion programs.Identifing market opportunities by defining market, competitor's share, and competitor's strengths and weaknesses. - Identify new market and sales channel opportunities with new and existing clients.- Internal and external audit.- Negogiation with partners clients and supliers.- Identifing new opportunities, new markets, new sales channels and new services/products.- Loyalty plans: to improve relations and loyalty with existing and new clients.- Improving Brand awarenes of companies.- Strategic plans.In other words, your Marketing and Sales interim Manager of your company.
Jan 2014 - May 2015
👉 Project Manager And Business Manager: Channel, Sales And Marketing Responsabilities
New challenge to launch the latest category of led-lighting in Spain and Portugal.Led-lighting is a key category in Japanese markets, holding leadership with a 35% maintained market share. A strategic category in the European market due to a growing market and highly profitable product.Reporting to European HQ as Sales and Marketing manager for Iberia.Very experienced in team leadership and in multicultural and multinational environment s.Analysis and proposal for product improvement to secure competitiveness in Europe and implantation in Spanish and Portuguese markets.Trade and Channel Marketing: creation of sales and marketing materials and all campaigns for categories.Planning & development of Spanish, Portuguese and European marketing and sales strategies in order to position Panasonic as the leading company.Monitoring and controlling KPI to ensure a high sales performance based on Bps for each categoryBusiness development: identify business sales opportunities, Spain and Portugal, and Pan-European.Negotiation with key accounts: retail accounts directly and Head Offices. Achievements: - Kept category as the market leader for eight years in a row with profit. - Growth with key customers: +20% en turnover and +8% in margin. - Successful trade marketing strategy implemented for a key customer (in 75% of outlets). Model was successfully exported to other subsidiaries.- Successful launch in the Portuguese market: in just two years it became the 2nd brand in terms of market share.
Feb 2011 - Jan 2014
👉 Business Development Mobile
- Reporting to european Headquarters: sales status, market situation, competitors actions, follow-up anual plan and countermeasures.- Relaunching key category in retail channel and telecom operators.- Negotation wtih key customers and responsable for sell in/sell out actions.
Apr 2008 - Feb 2011
👉 Manager Of Sales Marketing
Achievements: * Became leadership in two key categories in consumer market. * Increased by 15% product rotation at customer warehouse. * Improved channel development: B2B and B2C channels.Main tasks:- Leverage market sizing, customer drivers & barriers, and competitive insights to determine the global roadmap of product launches.- Negotiations with key retail accounts.- Identify market opportunities, marketing and sales synergies and to deliver product roadmaps.- Delivered related value propositions, opportunity analyses, market positioning, customer segmentation and strategy to built up the strategy.- Define product value propositions and lead go-to-market across channels.- Manage pricing, offer strategy, positioning, channel plans, sales forecasting, and P&L for new and existing products.- Responsible for product and sales level Key Performance Indicators (KPI) and monthly forecasting.- Worked closely with supply chain and engineering teams.- Competitor research owner for these products.
Apr 2003 - Apr 2008
👉 Product Manager. Professional Channel (B2B).
- Marketing actions and product distribution through main Telecommunications specialist and whosalers channels, including Telecom Operators.- Analyses of: market, technological trends and competitors. In order to develop the business in existing and new channels.. - Define roadmap based on value propositions and lead go-to-market across channels.- Market and end-user research.- Tracking annual Marketing Plan and Business Plan.
Jun 1999 - Mar 2003
Assistant Division Manager. B2B Channel.
Main tasks:- B2B channel.- Hardware national re-saler with their own retail shops chain (KM Tiendas)
1998 - 1999
~1 yr
👉 Medical Visitor
Bristol-Myers Squibb
Medical visit to primary care and pediatrics. Pharmacy tracking for product output control
1997 - 1999
~2 yrs
5 education records
👉 Bernat Marti education
Bachelor Of Business Administration (Bba), School Of Business. Usa, Management And Marketing
Master Degree In Marketing And Sales
“Global Marketing, Sales And Management Advance Seminar”:
In Company Training Done In Hq Of Panasonic Corporation.
Education record
Iab - Google ActĂvate
Postgraduate Degree In Community Manager, Marketing Digital And Social Media
Inesdi, Digital Business School
FAQ
Frequently asked questions about 👉 Bernat Marti
Quick answers generated from the profile data available on this page.
What company does 👉 Bernat Marti work for?
👉 Bernat Marti works for ESIC Business & Marketing School.
What is 👉 Bernat Marti's role at ESIC Business & Marketing School?
👉 Bernat Marti is listed as Associate Professor at ESIC Business & Marketing School.
Where is 👉 Bernat Marti based?
👉 Bernat Marti is based in Barcelona, Catalonia, Spain while working with ESIC Business & Marketing School.
What companies has 👉 Bernat Marti worked for?
👉 Bernat Marti has worked for Esic Business & Marketing School, Laica, Brita Group, Media Markt, and Management, Marketing And Sales Consulting.
How can I contact 👉 Bernat Marti?
You can use AeroLeads to view verified contact signals for 👉 Bernat Marti at ESIC Business & Marketing School, including work email, phone, and LinkedIn data when available.
What schools did 👉 Bernat Marti attend?
👉 Bernat Marti holds Bachelor Of Business Administration (Bba), School Of Business. Usa, Management And Marketing from Eastern Michigan University.
What skills is 👉 Bernat Marti known for?
👉 Bernat Marti is listed with skills including Product Marketing, Marketing Management, Estrategia, Lanzamiento De Productos, B2B, Consumer Electronics, Estrategia Empresarial, and Marketing Comercial.
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