B2B client lead. Overall strategy & consultancy for SEM, SEO, UX, Lead Gen, Content Development, Display, Programmatic, Social, Linkedin, ABM - Account based marketing, Youtube and Remarketing.

SEM and SEO for General Electric

AppleStrategy, development and optimization of the PPC accounts in Europe. Managing a 6+ members team.Promoted after 8 months from the iTunes team, where I was already managing pay-per-click campaigns in Google, Bing, Facebook and Twitter.

Managing all SEM accounts for North America (USA and Canada) and LATAM (15 countries), with different budgets, targets and strategies.Driving the strategy day-to-day management of all pay-per-click campaigns with a budget over $5M per annum and leading the team of 3 PPC professionals.REUTERS' News about performance in Regus Americas:"Regus profit rises on strong performance at Americas" ->link: http://goo.gl/RPfF8

· Design of new strategy, new accounts’ structure, new display campaigns and new landing pages based in lead generation.· Design and development of new ads, banners, campaigns and landing pages.· Reports and analysis based on cost, revenue, conversion rates, CTRs and every performance element in our PPC accounts.· Control and optimization of the highest budget in online marketing department.· Decisions maker

Control and manage all Pay - per - click campaigns targeting North America for both search engines: Google and Bing.

Started, monitored and managed SEO and PPC campaign for this company. (www.ctiba.net). Developed several profiles in Social Media: Facebook, Twitter, Blogger and YouTube giving updated information to our customers and getting more free visits and a better position in SEO ranking, in organic results by Google.I improved our non-paid visits a 42% (2.390 visits) from search engine. I reported weekly our improvements and providing new ideas and solutions. The website is in the higest Google position for the most of our keywords in that regionAlso, I developed the solar energy department, both photovoltaic and thermal; Managing all steps in solar energy installation, including acquiring customers, budgeting, project development installation.I worked with different modules according to the installation; Photovoltaics: Monocrystalline and Pollycrystaline. Thermals: Flat plate, Evacuated tube and air panels.In the project development, I worked with several softwares to study: shadings on the building roof, estimated solar radiation, CO2 emission reductions, the inverters and string configurations, to estimate the generated power and the financial viability

Developing two whole prototypes. From design and simulations to wiring, assembling, testing the PCBs: Printed Circuit Board- One was a development of a mass resonance sensor controlled by a virtual PLL (Phase Locked Loop). - The second one was a design and manufacture of high power Class D Audio Amplifier for PA systems with DCI-NPC topology. The software to control and to test those developments were done from several programs: LabVIEW, VisualBasic C++, Assembler, SIMULINK of MatLAB. I have also worked with different protocols to communicate between PCB developments, Microprocessors, PCs, SCADAs, PLCs or Servers. Also I had to program trough MAX+PLUS II software (in VHDL code) an FPGA (Xilin Spartan 3 board) to control a robotic arm (robot Lynx 6). My main tasks were to control the arm precision and velocity, PWM modulation, analogic-digital converters using a DSP in a Microprocessor, to connect all the different devices using RS-232 protocol and testing and reporting all the successful results.