It Consultant and Web Analyst for Messe München GmbH, working for their exhibition ISPO International, EXPO REAL, InhorgentaTool: etracker, eloqua, first spirit, Google Tagmanager• Audit and evaluation of existing web analytics implementations and processes• Development of a new mobile App tracking concept (variable design, KPI definition,implementation, quality analysis and management reporting)• Development of a new web analytics concept (variable design, KPI definition,implementation, quality analysis and management reporting)• Establishing a performance based marketing concept (planning,development/implementation, campaign roll-outs, maintenance, measurement)• Ongoing analytics and optimization• Project- and Stakeholder management (corporate management, marketing, internal IT, external agencies and service providers)

Projects in web analytics and business development. Long time experience in:• Online-Marketing, Web-Marketing• E-Commerce, E-Business• Web-Controlling, Web-Analytics, Digital Analytics• Campaign tracking/controlling, Campaign attribution modeling, Customer Decision Journey• Conversion optimisation• Audience Targeting, A/B testing & multivariate Tests• Searchenginemarketing (SEM), Google Adwords / Searchengine advertising (SEA) & Searchengine optimisation (SEO)• Scrum/Kanban, Agile development methods• (New) Business Development• Projectmanagement (corporate management, marketing, internal IT, external agencies and service providers)

- responsible for the IT department in general- Development and implementation of a digital strategy- Development of an onlineshop based on Magento Commerce- Development and implementation of a multichannel online marketing concept

IT Consultant and Web Analyst for the agency Blue summit, working for theircustomers e-plus and A.T.U.Tool: Google Universal Analytics professional• Data transition of established webtracking tools into Google analytics• Regular expression designs for filtering traffic• Audit and evaluation of web analytics implementations and processes• Ongoing analytics, optimization and reporting• Project- and Stakeholder management internal IT, external agencies and service providers)

It Consultant and Web Analyst for the agency Feld-M in Munich, working for their customers IKEA (Tool: Adobe Marketing Suite), BMW (Tool: Webtrends) and Mini (Tool: Adobe Marketing Suite)• Digital analytics strategic consultancy with focus on measuring business goals and improving marketing effectiveness/efficiency• KPI definitions along the CDJ, success measurement, business dashboards• Adobe analytics solution design • Audit and evaluation of web analytics implementations and processes• Ongoing analytics, optimization and reporting in an agile environment• Design, development and implementation of an automated linkbuilder software for marketing campaign controlling• Projectmanagement (team management, external IT, external agencies)

September 2015 – today | It Consultant and Web Analyst for the agency DMC CC in Stuttgart, working for their customers Mercedes Benz AG - Tool: Adobe Marketing Suite• Design and delivery of a campaigning concept according to the Mercedes Benz Digital Commerce Platform in regards to the Customer Decision Journey segmented by specified consumer segments• Audit and assessment of the relevant technical framework considering o the complete and projected DCP architecture,o Integration of relevant backend systems,o usage of actual solutions for CRM, web analytics and campaigning solutions ando migration of establish CMS systems into Adobe Experience Manager and/or Adobe Marketing Cloud solutions• Identification of suitable software components for targeting and/or campaigning• Description of the combinations of all components within the DCP architecture• Audit and optimization of established analytics processes for transition into the DCP environment• Definition of KPIs along the CDJ to measure success• Projectmanagement (team, internal IT, external agencies and service providers)

IT Consultant/ Interimsmanager for 1and1 Internet AGTool: Adobe Marketing Suite, Optimizely• Head of the 1and1 access web analytics team reporting directly to the chief sales officer• Design and delivery of management reports and processes• Audit and optimization of established analytics processes• Performance reports for ecommerce websites, a/b and multivariate tests• Audit and monitoring of established KPIs and escalation to related departments• Solution design and implementation guidelines for new products or services• Ongoing analytics and optimization• Project- and Stakeholder management (corporate management, marketing, internal IT, external agencies and service providers)

It Consultant and Web Analyst for the agency eviom GmbH, working for their customer NestleTool: Google Universal Analytics professional• Audit and evaluation of web analytics implementations and processes• Success measurement and business reporting in balanced scorecards• Ongoing analytics and optimization

Responsible for webanalytics at the german website of Samsung• Project- and Stakeholder management (corporate management, marketing, internal IT, external agencies and service providers)Assessments and technology recommendations incl. multi-channel, multi-device, multi-platform• Web Analytics (KPI definition, dashboard development, QA and implementation)• SEO, SEM, mobile, social media• Website optimization• Establishing business processes and best practices for domestic campaign management (planning, development/implementation, campaign roll-outs, maintenance, measurement)Monthly periodic, department & product targeted reports – detail and analysis of:• Main web KPIs• Each product’s and module’s performances• Achievement status for each of the web’s targets• Off- and online campaigns performancesCustomized reports: exact knowledge of outreach, acceptance and interest of new models, series or ranges launchings, as well as existing model’s restyling.Concept and development of loose reports attending to client’s requirements and needs.A/B and multivariable testing. Web optimization.

Implementation of a new ERP System and design of a B2B online distribution concept.