Bernd Leger Email and Phone Number
Boston, MA, US
Bernd Leger's Location
Greater Boston, United States, United States
Bernd Leger's Contact Details
Bernd Leger work email
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Bernd Leger personal email
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About Bernd Leger
Passionate data-driven disruptor, innovator, advisor, investor, and category designer with 25 years of experience. Proven track record in creating and executing go-to-market plans to deliver double and triple-digit revenue growth with more than $5 billion in investor returns. Forward-thinker leveraging analytics, technology, and marketing creativity to deliver growth and a sustainable revenue path. Most recent CMO roles at Cornerstone OnDemand, Mimecast (acquired for $5.8B by private equity firm Permira in May 2022 at a 63% increase in valuation during my tenure), Nexthink ($1.1B valuation in $180M Series D), Checkmarx (acquired for $1.15B by private equity firm Hellman & Friedman, a 720% increase in valuation from when I joined), CloudLock (acquired by Cisco at a 20x multiple of revenue) and Rapid7 (led marketing team before company IPO). Transformational builder of high-performance-based cultures with globally distributed teams ranging in size from 5 to 300+ across North America, Europe, and Asia Pacific. Strong mentor with great pride and investment in the personal success of individuals I have coached. Passionate about employee experience and talent branding. Named one of the “101 Top Marketing Influencers" in 2022, 2023 and 2024. Author of two books and featured in marketing and talent acquisition publications & blogs. A frequent speaker at conferences and industry events such as LinkedIn Talent Connect and DisruptHR Boston. Specialties: Category Creation & Design, Board of Directors, Advisory Boards, Acquisitions, Global Team Leadership, Demand Creation, Strategic Marketing, Brand Building, Competitive Positioning, Product Led Growth (PLG), Market Opportunity Assessment, New Product Launch, Account-based Marketing (ABM), Diversity, Equity & Inclusion (DEI) Advocacy, Analyst & Media Relations, Customer Advocacy, Digital, and Social Media, “Freemium”, Try & Buy and Open Source Models, Inbound Marketing, Inside Sales & SDR Leadership, Sales Enablement, Content Marketing, Employer Branding, Marketing Operations, Pricing & Packaging, Business Analytics, Talent Acquisition & Development.
Bernd Leger's Current Company Details
Bernd Leger Work Experience Details
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Limited Partner, Investor And AdvisorMultiple Vc FirmsBoston, Ma, Us
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Chief Marketing OfficerCornerstone Ondemand Apr 2023 - PresentSanta Monica, Ca, UsCornerstone powers the future-ready workforce with a next-generation talent experience platform designed to unite technology, data and content and inspire a work environment of growth, agility and success for all. Cornerstone serves over 7,000 customers and 140 million users and is available in 180 countries and 50 languages.
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Board MemberCornerstone Ondemand Foundation Feb 2024 - PresentSanta Monica, Ca, UsThe Cornerstone OnDemand Foundation transforms the way people help people.By providing Cornerstone OnDemand's talent management technology, pro bono consulting, and open online learning programs to the nonprofit sector, the Foundation helps organizations around the world better develop, engage, and empower their employees and the people they serve.http://www.cornerstoneondemand.org -
Advisory Board MemberHypr | The Passwordless Company™ Sep 2021 - PresentNew York, Ny, UsTrusted by industry leaders and backed by Comcast, Mastercard, and Samsung. HYPR is the leading provider of passwordless authentication. With HYPR, businesses are finally able to stop phishing, reduce fraud, and enable unrivaled security for employees & customers across the globe. -
Founding MemberCmo Huddles Jul 2021 - PresentNew York, New York, UsBringing together and empowering highly effective B2B CMOs to share, care, and dare each other to greatness. -
Limited PartnerStage 2 Capital Apr 2021 - PresentVirtual, UsStage 2 Capital is a venture capital firm backed by elite GTM executives investing in and helping early stage B2B software companies scale sustainable revenue. Learn more about Stage 2 here: https://www.stage2.capital/ -
Limited PartnerFxp Nov 2021 - PresentBoston, UsFXP partners with exceptional founders to found, fund, and fuel transformative companies. -
Limited PartnerGtmfund Jul 2023 - PresentScottsdale, Az, UsGTMfund is an early-stage VC fund focused on B2B SaaS.Our 350+ limited partners are the best go-to-market (GTM) executives in tech. Operators who have been there, done that at the world’s fastest growing SaaS companies - Salesforce, Okta, Tableau, Mulesoft, Procore, Snowflake, Segment, ServiceNow, Rippling, and many more. -
Limited PartnerVenture Guides Sep 2023 - PresentBoston, Massachusetts, UsVenture Guides is an early-stage infrastructure software investment firm with a unique team based approach that has resulted in over 80% of portfolio companies generating positive returns and 45% ultimately achieving unicorn status.The Venture Guides team has been recognized on the Forbes’ Midas List of the World’s Top Investors and the Inc5000 fastest growing private companies 6 times each. During this time, as operators and investors, the team has created and/or invested in such durable companies as dynaTrace, Docusign, LinkedIn, Rapid7, Solarwinds, Sysdig, Turbonomic, Archer Technologies, and many others.Venture Guides’ deep domain expertise, industry relationships and strategic introductions provide a significant advantage for founders building their companies. Venture Guides’ concentrated portfolio strategy ensures all entrepreneurs receive the right guidance at the right time to enhance and sustain their growth.https://www.ventureguides.com/guided-companies -
Chief Marketing OfficerMimecast May 2021 - Dec 2022London, England, GbMimecast makes cloud-based software that protects business email from cyber threats and data leaks and allows service to continue to function in the event of an attack. Founded in London in 2003, Mimecast went public in 2015 and was acquired by PE-firm Permira in May 2022 for $5.8 billion with annual revenue exceeding $600 million. Mimecast employs more than 2,000 people in 13 offices around the world including in Lexington, Mass., where most of the management team is based.Reporting to CEO, leading a global team of more than 300 marketing and sales development professionals with responsibility for market strategy, portfolio marketing, pricing strategy, revenue marketing, channel and alliance marketing, corporate marketing, marketing operations and sales development.• Key executive stakeholder in $5.8B acquisition of Mimecast by PE firm Permira, taking the company private at an increase in valuation of 63%. • Increased marketing sourced pipeline from 37% of total pipeline to 49%.• Implemented new BDR org design, career pathing and processes, resulting in improved BDR productivity (MQLs/SALs per BDR) by 36%.• Executed company lightning strike, rolling out new global corporate brand platform, redefined Mimecast's category and established Mimecast as a leader in emerging email & collaboration security market.• Increased unaided awareness from 27% to 37% through new thought leadership platform. • Built out PLG free-trial motion to drive demand generation effort of new product launch.• Supported company's DEI strategy as DEI executive sponsor. -
Chief Marketing OfficerNexthink Oct 2019 - May 2021Prilly, Canton De Vaud, ChNexthink is the leader in digital employee experience (DEX). The company has 800 employees and is valued at $1.1 billion with $180M in Series D financing in Feb. 2021.Reporting to CEO, led global team of 80+ marketers and SDRs in 8 countries across all marketing and sales development (SDR) functions, including demand generation, product marketing, public relations, analyst relations, corporate marketing, customer advocacy, community engagement, content marketing and marketing operations.• Key stakeholder in company growth strategy that led to $180M Series D fundraising with a $1.1B valuation. • Transformed marketing strategy, programs and execution in post-pandemic world to digital-first and ABM-centric. • Initiated and led cross-organizational category creation strategy, leading to lightning strike in June 2020 with new value proposition, point of view, messaging and positioning. • Architected customer advocacy program, resulting in 80 customer reviews in first year.• Orchestrated industry virtual event with 1,400 attendees within 4 months from ideation to realization. • Rolled out comprehensive sales onboarding and enablement curriculum with team delivering 25 unique solution sales trainings. • Expanded analyst outreach program with Nexthink named a leader in Forrester’s inaugural New Wave in 2020. -
Chief Marketing OfficerCheckmarx Feb 2018 - Sep 2019Paramus, New Jersey, UsCheckmarx is the global leader in software security solutions for DevOps. Acquired by private equity firm Hellman & Friedman for $1.15 billion. Reporting to CEO, led the global marketing, sales enablement and sales development teams with 50+ people at Checkmarx, including demand creation, product marketing, sales enablement, evangelism, communications (AR, PR, customer advocacy, content marketing), marketing operations & analytics, program management and sales development (SDRs).• Helped drive a 720% increase in valuation from the time I joined to acquisition by private equity firm Hellman & Friedman for $1.15 billion in March 2020.• Built out global marketing team from 18 to 50+, taking on additional responsibility of SDR, sales enablement and evangelism teams with staff in the U.S., Israel, UK and Singapore.• Implemented ABM-centric growth strategy with an increase of marketing influenced opportunities and deals by 52% per year.• Architected and implemented category creation initiative with new branding, messaging positioning, AR and PR programs. Implemented Lightning Strike at Black Hat conference.• Established Checkmarx as Gartner Magic Quadrant (MQ) leader.• Instrumented customer advocacy program, resulted in Gartner Customer Choice Award for Application Security Testing (AST). -
Chief Marketing OfficerCloudlock Apr 2014 - Feb 2018Waltham, Ma, UsCloudLock, the leading provider of CASB solutions, was acquired by Cisco in Aug. 2016.#1 fastest growing security product company in the U.S (Inc. Magazine)#1 fastest growing technology company in Massachusetts (Inc. Magazine)#1 Cloud Startup to work for in the U.S (Forbes)One of Top 3 Best Companies to work for in the U.S. (Glassdoor)#93 fastest growing company in the U.S in the Inc. 5000 (Inc. Magazine)Reported to the CEO with a team of 11 marketers. Managed all aspects of the go-to-market strategy, including growth marketing, product marketing, sales enablement, pricing & packaging, content marketing, public and analyst relations, customer insights & advocacy and community engagement. Stayed on at Cisco post-acquisition (Aug. 2016) with responsibility of go-to-market strategy team in 900-person Cisco Cloud Security Division (CloudLock + OpenDNS), one of Cisco’s fastest growing business groups. • Re-positioned CloudLock as a disruptor in emerging CASB space, leading to acquisition by Cisco at a 20x multiple of revenue. • Developed and executed global demand generation marketing plan that delivered pipeline growth of 200% per year and 3-year revenue growth of 665%.• Architected thought leadership program, increasing share of voice from 13% to 38%.• Implemented employer branding strategy with a 25x increase in career site pageviews in 1 year and 10x increase in applications within 6 months post program launch. -
Vice President Of MarketingLocalytics Dec 2012 - Apr 2014Austin, Tx, UsLeading mobile engagement platform provider used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and the New York Times. Headquartered in Boston, MA with offices in Berlin, San Francisco and London. Investors: Sapphire Ventures, Foundation Capital & Polaris Partners. Acquired by Upland Software. Responsible for all marketing functions including demand creation, product marketing, public and analyst relations, marketing communications, sales enablement and content creation.• Led company-wide initiative that re-launched the company with new go-to-market strategy, packaging, pricing, brand architecture, positioning, and lead generation strategy. • Drove 10x increase in bookings run rate, exceeding target quota through newly created inbound marketing engine (trial-based, A/B testing, SEO/SEM optimization).• Grew share of voice vs. top 3 competitors from 15% to 45% and number of media placements by 475% with mentions in in Wall Street Journal, the New York Times, and others.• Key member of due diligence process that resulted in $16M Series C. -
Vice President Of MarketingRapid7 Jan 2009 - Dec 2012Boston, Massachusetts, UsRapid7 (Nasdaq: RPD) is a leading security analytics and automation provider. CAGR was 96% during my tenure. Reported to the SVP of sales, marketing and operations who recruited me to build out the marketing function and drive hyper-growth. • Built scalable marketing engine based on “Freemium”, try & buy and open source model, increasing marketing-led bookings from 5% to 56%. Accelerated open source community downloads to 1 million per year, a 300% increase. • Created product marketing discipline with market sizing, segmentation, positioning and enablement. Launched new security products driving 28% of total bookings within 18 months. • Established Rapid7’s leadership position in the Gartner Market Scope and Forrester Wave • Drove new thought leadership and awareness program: Conceptualized and executed the UNITED Security Summit, recruiting attendees, 10 sponsors and 30 speakers. • Participated in due diligence process and presented to investment committee that led to $50 million Series C from TCV. -
Vice President Of MarketingVeracode, Inc. Jun 2007 - Nov 2008Burlington, Massachusetts, UsVeracode is the largest global provider of application security testing (AST) solutions. Joined company 3 months after commercial launch and defined GTM strategy working closely with CEO. Launched new cloud-based service in market as a fundamental paradigm shift in how developers and buyers of software assess the security of applications. Built marketing organization, inside sales, infrastructure and enablement from the ground up. Designed and executed thought leadership program with 130 tier 1 articles, including the Wall Street Journal, New York Times and The Economist. Established Veracode as a Gartner Cool Vendor. -
Vice President Of MarketingOblicore Mar 2006 - Jun 2007UsPrivate Company: Global provider of IT service management software with operations across North America, Europe and Asia-Pacific. Recognized as one of the 150 fastest growing software companies by Inc. Magazine. Reported to the CEO. Responsible for all facets of the company’s global marketing effort, including corporate marketing and product management. Managed globally distributed team located in the US, UK and Israel. Instrumental in positioning Oblicore as a leader in Forrester’s Business Service Management Wave Report. Received the American Business Award for the Web Site – Branding/Promotion category. -
Vice President Of MarketingNavisite, Inc. 2004 - 2006Andover, Ma, Ma, UsPublicly traded managed cloud service provider. In 2006, the company had 700 employees and $154M in revenue. Responsible for the go-to-market strategy, including product marketing, branding, sales enablement, competitive analysis, market research, analyst and public relations, marketing communications and direct marketing. Reported to CEO. -
Director Of MarketingNavisite, Inc. 2000 - 2004Andover, Ma, Ma, UsReported to the EVP of Sales & Marketing at Surebridge, which was acquired by Navisite in 2004. Instrumental in growing Surebridge into Siebel’s leading application outsourcing partner and establishing Surebridge as one of the first three Resellers worldwide. Served as one of only 15 individuals worldwide on Siebel’s Partner Advisory Council.
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Multiple Roles, Most Recently Director Of Product MarketingPoint Information Systems 1996 - 2000Private Company. Investor Profile: Goldman Sachs and Allianz Capital Partners. International CRM software company with operations in Boston, London, Dublin, Paris, Munich, Singapore and Sydney, grew from $4 million in 1996 to $30 million in 2000. Acquired by S1 Corporation.Responsible for Point’s product strategy including packaging, branding, pricing, and partner relations. Reported to VP of Marketing. Directed Point’s multiple product launches and participated in three rounds of financing including a presentation to Goldman Sachs’ investment committee, which helped raise more than $25 million in funding.
Bernd Leger Skills
Product Marketing
Lead Generation
Saas
Start Ups
Marketing Strategy
Go To Market Strategy
Enterprise Software
Competitive Analysis
Strategy
Sales Enablement
Product Management
Demand Generation
Crm
Salesforce.com
Marketing Operations
Social Media Marketing
Marketing
Analytics
Digital Marketing
Strategic Partnerships
Positioning
Information Security
Leadership
Strategic Planning
Sales Process
Web Marketing
Freemium
Inbound Marketing
Content Marketing
Global Marketing
Inside Sales
Analyst Relations
Mobile Marketing
Marketing Communications
Product Launch
Influencer Marketing
Building Brand Awareness
Marketing Automation
Multi Channel Marketing
Market Research
Thought Leadership
Corporate Branding
Mobile Analytics
App Analytics
App Marketing
Mobile Applications
User Experience
Segmentation
Marketing Roi
M&a Experience
Bernd Leger Education Details
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Georgetown UniversityGeneral -
Ludwig-Maximilians-Universität MünchenMaster Of Business Administration (Mba)
Frequently Asked Questions about Bernd Leger
What company does Bernd Leger work for?
Bernd Leger works for Multiple Vc Firms
What is Bernd Leger's role at the current company?
Bernd Leger's current role is Limited Partner, Investor and Advisor.
What is Bernd Leger's email address?
Bernd Leger's email address is bl****@****ast.com
What is Bernd Leger's direct phone number?
Bernd Leger's direct phone number is +161787*****
What schools did Bernd Leger attend?
Bernd Leger attended Georgetown University, Ludwig-Maximilians-Universität München.
What are some of Bernd Leger's interests?
Bernd Leger has interest in Personal Finance, Entrepreneurship, Government, Politics, Investing, Marketing, Lean Startups, Search Engine Optimization (Seo), Finance, Economics.
What skills is Bernd Leger known for?
Bernd Leger has skills like Product Marketing, Lead Generation, Saas, Start Ups, Marketing Strategy, Go To Market Strategy, Enterprise Software, Competitive Analysis, Strategy, Sales Enablement, Product Management, Demand Generation.
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