Bernice Chen Email and Phone Number

• Plan and execute 2021 Taichung Nacelle Assembly Facility Inauguration, 2022 Supply Chain Forum, and 2022 Taichung Nacelle Plant Expansion Groundbreaking Ceremony. • Manage media inquiries and interview requests, producing narratives and speech presentations for spokespersons• Closely partner with the Global Corporate and New Markets to land the stories of global announcements and initiatives in the Taiwan and APAC.• Develop well-trained skills in internal stakeholders… Show more • Plan and execute 2021 Taichung Nacelle Assembly Facility Inauguration, 2022 Supply Chain Forum, and 2022 Taichung Nacelle Plant Expansion Groundbreaking Ceremony. • Manage media inquiries and interview requests, producing narratives and speech presentations for spokespersons• Closely partner with the Global Corporate and New Markets to land the stories of global announcements and initiatives in the Taiwan and APAC.• Develop well-trained skills in internal stakeholders coordination, across team collaborations, and external agencies management.• Deliver and lead the Siemens Gamesa brand ambassador campaign and win the Corporate Affairs Narrative Awards 2021 • Launch the Taiwan website - http://www.siemensgamesatw.com/ and collaborate with diverse teams to organize website content and optimize SEO settings Show less

• Product Line: Professional ProArt Monitor、Intelligent Robot (Zenbo)、Voice Assistant、Projector• Coordinated cross business units to participate in global trade show: NAB 2019 (Las Vegas) and IFA 2019. • Planed go-to-market strategy and launched marketing campaigns.

• Led the cross functional GTM team to deliver day-to-day sales and marketing activities resulted in 100+% sales target achievement rate.• Built up Zenbo website - https://zenbo.asus.com/ to introduce the worlds' first Home Robot. Attractive story telling made the website a key conversion hub for Zenbo’s sales and marketing activities to convert visitors to customers.• Executed and led cross functional team to deliver Zenbo press conferences in Taiwan (2016) and Beijing (2017)… Show more • Led the cross functional GTM team to deliver day-to-day sales and marketing activities resulted in 100+% sales target achievement rate.• Built up Zenbo website - https://zenbo.asus.com/ to introduce the worlds' first Home Robot. Attractive story telling made the website a key conversion hub for Zenbo’s sales and marketing activities to convert visitors to customers.• Executed and led cross functional team to deliver Zenbo press conferences in Taiwan (2016) and Beijing (2017). • Led the content team to manage Zenbo's social media channels including Facebook, Instagram, Blog, Forum, App through a process of content creation, curation and evaluation at daily basis.• Planed and managed media buy budget, including TV ad, SEM, display advertising and social medias. Defined the marketing channel and monitored discussion on social media channels to further adjust marketing strategy to support Zenbo project to achieve sales and marketing objectives. Show less

• Executed go-to-market plan and global marketing campaigns. • Transformed technical product information into marketing messaging. Developed product positioning, key selling points, and global messaging framework for GSmart smartphone products.• Aligned product and marketing departments across regions. Work closely with multiple internal teams to ensure global product communications are welled delivered and fully aligned with research insights.• Managed multiple agencies to deliver… Show more • Executed go-to-market plan and global marketing campaigns. • Transformed technical product information into marketing messaging. Developed product positioning, key selling points, and global messaging framework for GSmart smartphone products.• Aligned product and marketing departments across regions. Work closely with multiple internal teams to ensure global product communications are welled delivered and fully aligned with research insights.• Managed multiple agencies to deliver end-to-end digital marketing assets ready for local transcreation. Show less

• Executed 15 press conferences, 40+ marketing events including digital/consumer/CSR events. • Negotiated with government’s bureaus and provided lobby chances for clients.• Led 2 team members through project management to cultivate their PR ability.• Main client fields: Oil&Energy company (Gogoro), Government (Ministry of Transportation and Communications, Council of Agriculture, Taoyuan County Government), Aviation (Taoyuan International Airport, APEX Flight Academy), CSR… Show more • Executed 15 press conferences, 40+ marketing events including digital/consumer/CSR events. • Negotiated with government’s bureaus and provided lobby chances for clients.• Led 2 team members through project management to cultivate their PR ability.• Main client fields: Oil&Energy company (Gogoro), Government (Ministry of Transportation and Communications, Council of Agriculture, Taoyuan County Government), Aviation (Taoyuan International Airport, APEX Flight Academy), CSR (Concern&Care Society), Exhibition (Hello Kongzi from China)• Award: Swan Award Show less

• Developed key relationships and coordinated with high-level officials in the executive, legislative liaison departments, and legislative branches.• Enhanced bilateral relations between the Taiwanese Legislature and foreign delegates, mainly from the United States, including Think Tank, US Senators, Representatives, Congressional Chief of Staffs Delegation, and Congressional Assistants from United States.• Coordinated televised interviews and wrote floor statements for submission to… Show more • Developed key relationships and coordinated with high-level officials in the executive, legislative liaison departments, and legislative branches.• Enhanced bilateral relations between the Taiwanese Legislature and foreign delegates, mainly from the United States, including Think Tank, US Senators, Representatives, Congressional Chief of Staffs Delegation, and Congressional Assistants from United States.• Coordinated televised interviews and wrote floor statements for submission to national and international news organizations. Executed in planning and organizing press conferences, and seminars and events.• Controlled and allocated office budgets. Show less

Top 5% of hundreds of applicants. Leadership Training in civil awareness, public service, and economic effectiveness in 2010 Young Ambassador Program.