Bernice Chen Email and Phone Number

• Played a key role in uncovering innovative initiatives by conducting thorough research, analyzing competitors, and mapping user flows• Collaborated with cross-functional teams, stakeholders, and developers, ensuring the timely release of products, exceeding project goals by 40%• Implemented design thinking methodologies to identify user pain points and create user-centric solutions• Established and maintained a comprehensive design system, ensuring consistency across multiple products and facilitating efficient design iterations• Utilized data-driven insights to make informed decisions regarding product features, pricing strategies, and go-to-market plans• Handled the complete product lifecycle, from inception to end-of-life, encompassing tasks such as feature prioritization, release planning, and product retirement

• Oversaw the maintenance and update of marketing collateral, ensuring brand consistency across all communication channels and materials• Gathered market data for competitive market analysis on existing and new residential living communities• Produced high-quality content for digital platforms, optimizing for SEO and engagement

• Created engaging content for online platforms and optimized digital assets for increased visibility and user engagement• Created interactive prototypes to facilitate iterative design improvements and user testing, resulting in a 30% increase in overall user satisfaction• Conducted market research to identify trends and opportunities for digital marketing optimization• Coordinated resources to craft marketing plans for various projects, including product launches and events• Analyzed sales data and customer behavior to identify opportunities for revenue growth and improve the online shopping experience

• Discovered and developed opportunities for marketing that involved managingcompany's social media accounts• In charged of writing weekenders as a content creator to build up company's brandawareness both online and offline• Performed frequent and effective networking with a variety of business partners andcustomers• Responsible with some administrative duties such as basic bookkeeping duties,answering phone calls, and managing company's database

• Processed invoices from multiple vendors and reconciling purchasing orders to vendor invoices• Obtained figures, postings, and documents for correct entry, mathematical accuracy, and proper codes• Maintained debiting, crediting, and totaling accounts on computer spreadsheets and databases using specialized accounting software

• In charge of company Facebook account• Provided Marketing Manager as needed with new projects, strategy, and planning• Created and designed over 40 different banner advertisements• Responsible for creating artwork using Canva and Adobe Graphics

• Increased production by 40% by supporting international product managers with daily reports, banner design requests and maintain project timelines• Developed a resource of marketing information to be used as a selection guide • Proved accurate inventory of marketing materials, binders, labels, and regularly asked-for documents• Performed market research and competitive analysis to assist in creating marketing campaigns around the world

• Invented the webpage to promote new brand (PulsePlus) from family brand (Benicomp Group)• Created and designed App content, logic and layout• Conducted the marketing strategy to increase the brand awareness