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Bernice Bailey Email & Phone Number
Head Office, Johannesburg
at
AAAM - African Association of Automotive Manufacturers
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
Head Office, Johannesburg
Location
Gauteng, South Africa
Company size
Who is Bernice Bailey? Overview
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Quick answer
Bernice Bailey is listed as Head Office, Johannesburg at AAAM - African Association of Automotive Manufacturers, a with 9 employees, based in Gauteng, South Africa. AeroLeads shows a matched LinkedIn profile for Bernice Bailey.
Bernice Bailey previously worked as Business & Marketing Support at Aaam - African Association Of Automotive Manufacturers and BB Business Support Services at Self-Employed. Bernice Bailey holds Bachelor Of Commerce (B.Com.), Marketing & Business Management from Oxford Brookes University.
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AAAM - African Association of Automotive Manufacturers
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Profile bio
About Bernice Bailey
⚫️ Business & Marketing Support - special interest in the automotive industry.My career spans over 30 years in manufacturing and retail in the following roles:- Business Administration- Sales & Marketing- Project & Change Management- Operational & Technical Training LeadershipI have served on both Exco and divisional Board level. I have a B Com Marketing and Business Management. I am available for project or contract work.
Current workplace
Bernice Bailey's current company
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Aaam - African Association Of Automotive Manufacturers
11 roles
Bernice Bailey work experience
A career timeline built from the work history available for this profile.
Business & Marketing Support
Current
Feb 2021 - Present
Bb Business Support Services
Current
Self-Employed
Mar 2020 - Present
Marketing / Customer Experience Director
In addition to the Marketing Director responsibilities, my portfolio expanded to include the lead in:🔹Change Management for the UMOJA X Project (SAP & Microsoft Dynamics IT Project) 🔹Group Communication & PR 🔹Employee engagement 🔹Customer Experience (customer mapping which influenced the positioning of PG Glass in the retail sector) 🔹Implemented NPS as the customer satisfaction tool 🔹Led the PG Glass Operational (systems & process) training & Technical Training (auto glass fitment) 🔹Created and trained the LEX (Low Effort Experience) customer experience program to the entire PG Glass network (based on NLP principles of dealing with people) 🔹Developed the PG WOW (PG Way of Working) for Managers (Leadership Development) 🔹P&L, Budgets, Forecasting and cost controlPG Glass Board and Exco member
Jan 2018 - Mar 2020
Marketing Director
🔹Responsible and accountable for developing and executing the Marketing Strategy and Plans using the marketing mix for the PG Glass brand, Shatterprufe, PG Group, PG SmartGlass and LLumar 🔹Made the transition from Traditional Marketing to Digital / Online marketing 🔹Content marketing 🔹Product & services marketing - including all marketing collateral 🔹Positioned PG Glass in the cash market with retail advertising (previously only serviced insurance customers) 🔹Implemented a Cash Steerco which aimed to drive the sales and operational aspects of cash sales 🔹Grew cash sales by 50% YOY 2018 – 2019. Introduced a Lead Generation and Management system via online platforms through to the customer contact center 🔹Set up an in-house marketing agency e.g. TV & radio advertising was done in-house (with the help of professional production houses for recording), graphic design, campaign concepts, execution, and marketing metrics 🔹Developed marketing metrics that measured the impact of campaigns daily as well as a ROI methodology 🔹Product Management 🔹Responsible for PG Group internal & external communications and PR 🔹Employee engagement 🔹Conducted consumer research 🔹Responsible for the National Franchise Conference which grew into an EXPO with over 400 delegates (customers, suppliers, and PG Glass fitment centers) 🔹Was the Country Co-Ordinator for the International Best of Belron event. Benchmarking with Belron – PG’s global sister company 🔹Budgets, Forecasting and cost control. Brand Management of the PG Glass brand 🔹Team development & coachingPG Glass Board and Exco Member
Mar 2008 - Mar 2020
Marketing Manager
Saint Gobain IsoverBenchmarking with Saint Gobain Global and working with Global brands.Brand: Think Pink Aerolite, Geyser blankets and GlasswoolNew Product development (acoustic range)
Apr 2006 - Feb 2008
Sales & Marketing Manager
Saint Gobain Isover - previously Owens Corning. Brand: Think Pink AeroliteCustomer base: Hardware stores, contractors, builders, architects, specifiers and the home installer network. Career highlights: Record Aerolite sales YOY, redesigned the Aerolite packaging.
Apr 2003 - Mar 2006
Brand Manager
Saint Gobain Isover - previously Owens CorningBrand: Think Pink AeroliteCustomer base: Hardware stores, contractors, builders, architects, specifiers and the home installer network. Career highlights: Historically Aerolite was stocked in the building material yard - successful in moving the product instore with merchandising and promotion.
Jan 2002 - Feb 2003
Sales Executive
Jan 2001 - Jan 2002
Business Administrator
Apr 2000 - Mar 2001
Business Administrator
Feb 1991 - Feb 1999
11 education records
Bernice Bailey education
Bachelor Of Commerce (B.Com.), Marketing & Business Management
Senior Marketing Professional, Marketing, Level 7
European Marketing Confederation
Chartered Marketer (South Africa, Marketing
Marketing Association Of South Africa
Nlp Sales Trainer, Nlp
Nlp World
Certified Nlp Life Coach, Neuro Semantics
International Society For Neuro Semantics
Metaphysical Practitioner (Mscd)
Diploma, Business, Management, Marketing, And Related Support Services
Diploma, Business, Management, Marketing, And Related Support Services
Strategic Brand Management, Marketing
Certificate, Business Administration And Management, General
Matric, National Certificate
Springs Girls High
FAQ
Frequently asked questions about Bernice Bailey
Quick answers generated from the profile data available on this page.
What company does Bernice Bailey work for?
Bernice Bailey works for AAAM - African Association of Automotive Manufacturers.
What is Bernice Bailey's role at AAAM - African Association of Automotive Manufacturers?
Bernice Bailey is listed as Head Office, Johannesburg at AAAM - African Association of Automotive Manufacturers.
Where is Bernice Bailey based?
Bernice Bailey is based in Gauteng, South Africa while working with AAAM - African Association of Automotive Manufacturers.
What companies has Bernice Bailey worked for?
Bernice Bailey has worked for Aaam - African Association Of Automotive Manufacturers, Self-Employed, Pg Glass, Saint-Gobain, and Owens Corning.
How can I contact Bernice Bailey?
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What schools did Bernice Bailey attend?
Bernice Bailey holds Bachelor Of Commerce (B.Com.), Marketing & Business Management from Oxford Brookes University.
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