In addition to the Marketing Director responsibilities, my portfolio expanded to include the lead in:🔹Change Management for the UMOJA X Project (SAP & Microsoft Dynamics IT Project) 🔹Group Communication & PR 🔹Employee engagement 🔹Customer Experience (customer mapping which influenced the positioning of PG Glass in the retail sector) 🔹Implemented NPS as the customer satisfaction tool 🔹Led the PG Glass Operational (systems & process) training & Technical Training (auto glass fitment) 🔹Created and trained the LEX (Low Effort Experience) customer experience program to the entire PG Glass network (based on NLP principles of dealing with people) 🔹Developed the PG WOW (PG Way of Working) for Managers (Leadership Development) 🔹P&L, Budgets, Forecasting and cost controlPG Glass Board and Exco member

🔹Responsible and accountable for developing and executing the Marketing Strategy and Plans using the marketing mix for the PG Glass brand, Shatterprufe, PG Group, PG SmartGlass and LLumar 🔹Made the transition from Traditional Marketing to Digital / Online marketing 🔹Content marketing 🔹Product & services marketing - including all marketing collateral 🔹Positioned PG Glass in the cash market with retail advertising (previously only serviced insurance customers) 🔹Implemented a Cash Steerco which aimed to drive the sales and operational aspects of cash sales 🔹Grew cash sales by 50% YOY 2018 – 2019. Introduced a Lead Generation and Management system via online platforms through to the customer contact center 🔹Set up an in-house marketing agency e.g. TV & radio advertising was done in-house (with the help of professional production houses for recording), graphic design, campaign concepts, execution, and marketing metrics 🔹Developed marketing metrics that measured the impact of campaigns daily as well as a ROI methodology 🔹Product Management 🔹Responsible for PG Group internal & external communications and PR 🔹Employee engagement 🔹Conducted consumer research 🔹Responsible for the National Franchise Conference which grew into an EXPO with over 400 delegates (customers, suppliers, and PG Glass fitment centers) 🔹Was the Country Co-Ordinator for the International Best of Belron event. Benchmarking with Belron – PG’s global sister company 🔹Budgets, Forecasting and cost control. Brand Management of the PG Glass brand 🔹Team development & coachingPG Glass Board and Exco Member

Saint Gobain IsoverBenchmarking with Saint Gobain Global and working with Global brands.Brand: Think Pink Aerolite, Geyser blankets and GlasswoolNew Product development (acoustic range)

Saint Gobain Isover - previously Owens Corning. Brand: Think Pink AeroliteCustomer base: Hardware stores, contractors, builders, architects, specifiers and the home installer network. Career highlights: Record Aerolite sales YOY, redesigned the Aerolite packaging.

Saint Gobain Isover - previously Owens CorningBrand: Think Pink AeroliteCustomer base: Hardware stores, contractors, builders, architects, specifiers and the home installer network. Career highlights: Historically Aerolite was stocked in the building material yard - successful in moving the product instore with merchandising and promotion.