An award winning creative entrepreneur combining vision, theory & practice, Bernice’s calling is in designing for people & the environment. She identified the ‘Wicked Problem’ of excess production/over-consumption early on & the pressing need for structural change in consumer culture; thus set her mission to problem-solve from the root: Using design thinking & systems re-engineering to tackle the social-environmental issues endemic in the apparel industries. Manifested in her pioneering sustainable fashion brand Est. 2006, DEPLOY is strategic action plan to reform fashion: ‘Deploying’ its piloted 360 Sustainability Compass w/ integrated ESG to steer a zero-waste supply chain, hybrid mobile-retail, bespoke after-sale service & humanitarian charity partnerships with sustainable style that crafts care & beauty into every stitch of a garment.DEPLOY is one of the highest scoring B-Corps in the world (149.5). Its innovative business model completes the microcosm of a circular economy with Bernice’s unique vision of a new Valuism, and contributes towards 12 of UN’s 17 SDGs. Hailed a “Best of British” & “Great British Brand of 21st Century”, DEPLOY won the Future Icons Award for Best Zero-Waste Fashion Brand, Marie Claire’s Sustainability Award for Ethical Fashion Brand of the Year. Bernice is named Sustainable Fashion Entrepreneur of the Year & Tatler Asia’s Most Influential Person List; her exceptional approach widely featured in the global media & forums.A compassionate & eloquent advocate combining industry insights & academic expertise, Bernice is interviewed on News, Radio & podcasts. Her speaking engagements with global organisations eg. The UN, Institute of Directors, Women on Boards, American Chamber of Commerce, to top-tier institutions incl. Harvard & London Business Schools, Stanford School of Climate & Sustainability, Royal College of Art & Fashion Institute of Technology (FIT). She is a contributing writer to several titles & co-edited the book Accelerating Sustainability in Fashion, Clothing & Textiles (Routledge 2023). Originally trained as an architect from University of Cambridge & Royal College of Art, Bernice gained her PhD in Design Management & Systems Engineering at Brunel University with her doctoral thesis on The Fashion System. She co-founded sister brand Hennumi fine millinery, Brussels Sustainable Fashion Forum, The WorkWell serviced offices, The StayWell boutique retreat, The Thinking Women’s Dining Club, and the Changemakers consultancy; enlivening her vision for holistic sustainability across life, work & communities.