Same gig, but now from my new, residential world headquarters.

Independent strategic communications consultancy specializing in identity, online development, business planning and creative execution. Primary focus is on start-ups, non-profits, artists and taking small businesses to the next level. Exceptional competence working with custom homebuilders and other real estate companies, both residential and commercial.

4:59 barberlounge is a salon/spa catering specifically to today's men that have outgrown or outlived their barbershop around the corner and cringe just a little every time they say the words “day spa." We look to preserve the traditional male grooming experience, but with updated hair styling and full-service grooming that includes: certified medical and therapeutic massage, skincare and hand & foot grooming.Many of our competitors focus only on haircutting, but we have a more in-depth, whole body maintenance approach. Looking, feeling and performing your best... that's what 4:59 is all about.

Responsibilities: Lead and participate in team efforts for all research, strategy and key account supervision activities. Writer/Broadcast Producer for select accounts.Achievements: Made immediate impact on agency’s reputation as integrated marketing communications firm with understanding of internal corporate communications. Enhanced agency’s track record for account retention through superior service, anticipation of needs and winning strategy. Successfully ‘penetrated’ key accounts to further integrate communications and position agency as indispensable resource for achieving results. Played a key role in the maturity of agency’s specialty in not-for-profit work by incorporating the areas of annual fund, planned giving and capital campaigns into brand messaging.

Responsibilities: Total responsibility for all publishing, advertising, research and media relations for the largest professional/trade association in Indiana. Create, manage and contribute to all creative services.Achievements: Completely re-tooled and developed communications standards program bringing cohesiveness and continuity of communication to all departments within the association. Developed and implemented an annual member satisfaction survey tool that resulted in development of the first strategic plan for MIBOR in nearly 50 years. Championed and created the association’s first integrated public awareness campaign designed to communicate the value of having a Realtor at the center of every real estate transaction. Leveraged measurable results of local TV campaign at the national level prompting the National Association of Realtors to fund a nationwide campaign.