Bernie May Email & Phone Number

New Brunswick, New Jersey, United States

Princeton, Nj

Ownership of the annual marketing plan and deliverables for assigned product portfolios in the ETS Workforce and Higher Education assessment markets.• Developed the portfolio marketing plan based on customer, market, and business needs assessment. Managed associated program budget and ensured on-time, on-budget delivery of deliverables.• Designed and implemented multi-channel lead generation and brand awareness campaigns resulting in growth of the sales funnel and marketing qualified leads. Marketing channels include internet, email, social media, media advertising, SEM, webinars, and conferences. • Defined product positioning and messaging. Developed and managed all marketing and sales collateral for driving brand awareness and facilitating product sales.• Led day-to-day sales and product support activities to help ensure a quality customer experience and maintain strong sales-marketing collaboration and teamwork. • Leveraged marketing automation platform (Marketo) for multi-channel campaign creation and implementation. Developed a lead scoring model for lead qualification and funnel progression tracking. Gained hands-on experience and expertise with the platform.

Murray Hill, Nj

Held lead marketing manager roles with several business divisions at Nokia. - Solutions marketing manager, Nokia wireless products division- Product marketing manager, Nokia IP routing products division- Marketing manager, Nokia certification and training divisionSummary of key accomplishments and contributions:• Planned and implemented the launch of multiple new product offerings. Developed target markets and product and competitive positioning and messaging. Developed associated sales/customer collateral and delivered new-product training to sales.• Planned and implemented go-to-market campaigns and programs for meeting target business objectives. Served as a primary interface to the sales and business development organizations. Created and maintained all marketing and sales enablement collateral and tools, increasing product and brand awareness and facilitating product sales. • Conducted market segment analysis and customer needs analysis to identify new business and revenue opportunities for the portfolio. Developed the offer definition, planned and conducted customer trials, and brought the offer to market resulting in expanded product revenues and increased brand awareness.• Led the planning and launch of new product feature releases including positioning and messaging, sales and customer collateral, competitive positioning, and sales training and enablement.

Bachelors, Computer Science

B.S. Computer Science

Masters, Business Technology Management

Specialized degree with graduate level courses in both business (accounting, finance, management) and telecom technology.

Masters Cerfificate, Internet Marketing

Masters Certificate, Internet Marketing