Bernie Cho Email & Phone Number

Seoul, KR

Owner/Founder of Seoul-based Artist & Label Services agency that creatively collaborates with clients — ranging from indie bands to corporate brands — on devising innovative digital media, marketing, and business development solutions. Highlights include:

• 1st Top 10 North America digital album chart debut for K-Pop artist @ Apple iTunes Music: Electronic (2009)
• 1st Top 5 Australia digital album chart debut for Asian artist @ Apple iTunes Music: Hip-Hop/Rap (2010)
• 1st #1 USA digital album chart debut for Asian artist @ Apple iTunes Music: Hip-Hop/Rap (2010)
• 1st #1 Canada digital album chart debut for Asian artist @ Apple iTunes Music: R&B/Soul (2010)
• 1st #1 Europe digital album chart debut for Asian artist @ Apple iTunes Music: R&B/Soul (2011)
• #1 Billboard World Album chart debut for K-Pop artist (2013)

In order to raise the recognition of Korean music globally, DFSB Kollective was appointed by the IFPI (International Federation of the Phonographic Industry) to be the first Korean ISRC Manager (2008) and was one of the first Korean companies to enter into content provider relationships with top international DSPs (Digital Service Providers) including <.

In order to promote the rights of Korean music globally, DFSB Kollective became a member of < Merlin Network (2014) / LIAK Record Label Industry Association of Korea (2014) / WIN Worldwide Independent Network (2015) >

Since launching in 2008, DFSB Kollective and its artists have been featured speakers/performers at top international music conferences/festivals such as < BIGSOUND / Clockenflap / CMJ Music Marathon / CMW Canadian Music Week / Coachella / Concrete & Grass / Culture Collide / Glastonbury / The Great Escape / MIDEM / MU:CON / MusicBiz / Music Matters / NAMM.

Among the first and foremost Asian music exporters, DFSB Kollective and its artists have also been quoted/profiled in leading international media outlets like < ABS-CBN / ARTE / Asia Times / BBC / Billboard / Bloomberg / CNN / Discovery / E! / Monocle / MusicAlly / MTV / Newsweek / The New York Times / NBC / NPR / Paper / Pitchfork / Rolling Stone / SCMP /.

• MTV Asia x Swatch ‘Swatch MTV Playground’ Artist Exhibition Showcase @ Seoul Aa Design Museum featuring DJ Soulscape x VJ Kwon: South Korea — Planner / Producer (2009)
• Toyota ‘SuperTraxx’ Summer Music Festival Stage @ Incheon Pentaport Rock Festival featuring G-Dragon x T.O.P, 태양 Taeyang, Drunken Tiger x 윤미래 Yoonmirae, Miss A, and B.o.B: Planner / Producer / Social Media Marketing.
• Converse ‘3 Artists 1 Song' Campaign featuring Jaurim, Aziatix, and Idiotape: South Korea — Planner / Producer / Promotions (2012)
• MTV Asia x Aloft Hotels ‘Project Aloft Star’ Talent Search Competition: South Korea — Planner / Promotions / Social Media Marketing (2016/2017)
• R/GA x Prudential Corporation Asia 'We DO' Wellness Campaign featuring SuperM: APAC Project Consultant (2020 - 2021)
• MSL/Publicis Groupe x Oreo Special Edition Campaign featuring BLACKPINK: APAC Project Consultant (2021 - 2022)

• Apple iTunes Music x Merlin Network: Korean Indie Music Videos featuring Solid (#11 Apple iTunes Music USA: R&B/Soul Album Chart) x Big Phony (#15 Apple iTunes Music USA: K-Pop Album Chart): Executive Producer (2018)
• YouTube Originals x Banger Films ‘K-Pop Evolution’ Documentary Series: < IDA Documentary Awards 2021 Best Short Form Series Nominee >: Consultant / Commentator (2019 - 2021)
• Millenasia Project 'Be The Future' COVID-19 Music Video Campaign featuring K-Pop artists AleXa, IN2IT, and Dreamcatcher < Shorty Social Good Awards 2020 Silver Distinction - Music & Dance Category: Finalist - Global.
• Riot Games x Amazon/Twitch ‘wwFest: Valorent Unlocked’ WW Livestream Electronic Dance Music x Video Game Festival featuring Korean DJ Justin Oh: South Korea — Segment Executive Producer (2021)

• JTBC 'Super Band’ Korean Indie Musician TV Audition Show: International Celebrity Judge (2019)
• Vice Media ‘Vice News’ TV Series: Local Show Host (2021)

• Vice Media ‘Noisey’ Documentary (2016 - 2018)
• Ubisoft ‘Just Dance 2020' Video Game (2019)
• A24 ‘Minari’ Feature Film < Sundance Film Festival: 2020 Grand Jury Prize & Audience Award / Academy Awards: 2021 Best Picture Nominee > (2020)
• Hope Project ‘누렁이 Nureongi’ Documentary (2021)

• International IR Integrated Resort: South Korea Entertainment Venue x Live Event Programming Market Research & Analyses (2015 - 2018)
• International DSP Digital Service Providers: South Korea Streaming Music x Podcast Market Research & Analyses (2020 - 2021)

• 1YR Revenue YoY Growth (2021 - 2022): + 5.6% [1.0X K-Pop Industry]
• 6YR Revenue CAGR (2016 - 2022): + 9.3% [2.3X K-Pop Industry]
• 12YR Revenue CAGR (2010 - 2022): + 15.3% [2.2X K-Pop Industry]

San Mateo, California, US

< #1 Music Market Intelligence Tool > The State of Data in the Music Industry [Water & Music 2024]Chartmetric is the music industry's leading market analytics service, providing instant access to a universe of data from more than 20+ streaming music/video DSPs, social networks, and other media sources. Using advanced machine learning and data science.

Singapore, SG

Orbit Startups helps scale breakthrough startups from around the globe across emerging and frontier markets in Southeast and South Asia, the Middle East, Africa, and the Americas. Orbit invests through its fund SOSV, a US-based venture capital firm with US$1.4 billion in assets under management.

Seoul, KR

SparkLabs is a startup accelerator founded by entrepreneurs for entrepreneurs in South Korea with a focus on startup companies from the Internet, online gaming, mobile, e-commerce, and digital media sectors. The mentorship-driven program is 3 months in length and provides funding, office space, a structured program and access to a top-tier network of.

Managed a team of in-house/independent production staff to create new, original, value added MTV properties for multi-platform use (online, mobile, personal media devices, on-air). Worked together with Ad Sales, Business Development, and Marketing Communications Departments to plan music-based entertainment content strategies and pitch content projects for.

As Head of one of the Production Teams, served as a core member of the Show Development Committee and Chief Producer for the Korean pop culture magazine show < MTV Ultimate >. Upon its debut in Winter 2006, ‘MTV Ultimate’ emerged as the #1 locally produced show on the channel (Q1/Q2 2007).

Served as the trendspotting pop culture analyst responsible for creating and planning new events, programs, and business opportunities. In conjunction with the Ad Sales, Digital Media, Marketing, and Production Departments, conceived new project concepts, prepared presentations, and participated in client meetings pertaining to sponsorship/partnership.

Initiated the discussions and negotiations to secure the South Korean rights to < RESFEST > the premier international digital film festival that annually toured around the world. As the Co-Founder and Sponsorship Director of RESFEST Korea, insured the financial viability and bolstered the brand equity of the film festival by establishing partnerships with.

Created the concept, supervised the art direction, and secured the corporate sponsorships for < SEOULSCAPE > South Korea’s first major concert series featuring international superstar DJs < Fatboy Slim / Paul Van Dyk / Sasha >. At its debut during the 2002 Korea/Japan FIFA World Cup, SEOULSCAPE shattered all local attendance and revenue records for.

At the upstart entertainment news channel < ETN > advised on the acquisition of international news content and development of local program concepts. Upon its launch in Spring 2002, supervised the on- air graphics production and served as the bilingual host for the live daily news show < 연예스테이션 Yunae Station >. In charge of international affairs.

At the request of eChannel’s Strategic Planning Management Team, conducted an in-depth study of overall broadcast operations and compiled a re-launching strategy to convert the struggling info-telecom news channel into a ‘digital lifestyle’ channel. After devising its new slogan < Digilife.TV > developing some of its new programming < Digital Movie / Sonar.

Served as Producer, Director, and Editor of music videos for Korean indie artists < 달파란 Dalparan / 황신혜밴드 Hwangshine Band > and Producer of music videos for major K-Pop artists < Gigs / 이승철 Lee Seung- Chul / SpaceA >.

At the new South Korean affiliate of StarTV’s APAC music television station < Channel [V] > created the concept and served as the host for their weekly 1-hour Korean music show targeting Asia-Pacific TV audiences < Seoulsonic >. As one of South Korea’s first TV Producer/Presenters, conceived the on-air graphics, wrote all the English scripts, and.

In preparation for MTV Korea’s 24-hour channel launch, developed program concepts and promotional events that were pitched to prospective corporate sponsors. In order to improve the channel's localization efforts, scouted Directors and Designers to produce a series of award-winning MTV Korea station IDs. Final project for the channel < 2000 MTV VJ Election.

Upon MTV Asia's entry into South Korea, hired as the first Producer for the new local channel. As Head of On-Air Promotions, produced tune-ins, program packaging, and image campaigns as well as supervised the localization of international MTV broadcast designs.

Prior to MTV Asia’s entry into South Korea, served as an Independent Producer for MTV Asia’s youth pop culture show < Out Of The Box > and as a local Market Analyst for MTV Asia’s Strategic Planning Department. As part of MTV Asia’s entry into South Korea, prepared monthly monitoring and research reports as well as led the local recruitment process for.

As a member of the Production Department, supervised the initial stages of MTV Asia's localized programming blocks on the Korean music television channel < MNET > and selected to be one of the first Producers for Korea’s first On-Air Promotions Team. In addition to producing a series of MNET station IDs, invented < Hot Clip > which became one of the.

At the commencement of Korea’s cable TV industry, hired as one of the first members of MNET's Programming & Planning Department. During the channel’s start-up phase, formulated the music video acquisition policy, conducted market analyses on international TV markets, and served as the local liaison to international program distributors.

Ba, Government/Asian Studies

Entertainment & Media Executive Program

Foundation Film Program

Transfer Terms

Transfer Term

Cum Laude