Bernie Eaton, Pga, Cmaa work email
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Experienced General Manager with a demonstrated history of working in the hospitality industry. Skilled in Sales, Hospitality Industry, Event Management, Golf Operations, Food and Beverage Management and Golf Maintenance. Strong community and social services professional with a PGA Class A Membership focused in Golf Course Operation and Grounds Management from Professional Golfers Association of America and member of the Club Managers Association of America.
Southwest Section Pga
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Executive DirectorSouthwest Section Pga Jan 2023 - PresentScottsdale, Arizona, United States
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General ManagerEl Conquistador Golf Club Jul 2020 - Jan 2023Oro Valley, Arizona, United StatesGeneral Manager 2020 – PresentGolf Operations• Increased rounds of golf played by 55%• Increased greens fee revenue by $775,000• Increased retail merchandise sales by 60%• Restructured membership and player development programs leading to a 30% increase in membership and an additional $175,000 in revenueFood and Beverage Operations • Produced a positive food and beverage EBITDA for FY 2020-2021• First year operations yielded a $175,000 improvement over FY 2019-2020• Reduced Cost of Goods for Food and Non-Alcoholic Beverages by 8%• Reduced Cost of Goods for Alcohol by 11%Financial Management• Improved facility EBITDA by $1.05 million in first year of operations under new management• Created, managed and achieved budget on a $4.5 million revenue stream• Daily, weekly and monthly monitoring of Revenues, Accounts Payable, Departmental Expenses and all financial statementsHuman Resources and Staff Management• Instituted a culture of ACE Service amongst a staff of 55 team members• Conducted weekly staff meetings with Senior Management• Conducted monthly staff meetings with all departments• Lead all employees in monthly safety training • Implemented a 4 More Campaign to drive sales in memberships, golf and food and beverageReserve and Capital Projects• Successful supervision of RFP process in hiring an Irrigation Design Consultant and 36-hole irrigation system replacement totaling $7 millionMarketing and Media Development• Administrator of facility Facebook and Instagram accounts• Designed and launched facility Mobile Phone App through Gallus Golf creating over 2000 accounts • Implemented Troon Rewards program generating over 1300 leads in first 6 months
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General ManagerArizona National Golf Club Nov 2018 - Jul 2020Tucson, ArizonaGeneral Manager 2018 – presentGolf Operations• Increased rounds of golf played by 9,000 • Increased greens fee revenue by $200,000• Increased retail merchandise sales by $15,000• Restructured membership and player development programs leading to a 15% increase in membership and $20,000 in revenue• Exceeded outing revenue by $50,000Food and Beverage Operations • Increased Food and Beverage Sales by over $125,000• Reduced Cost of Goods for Food by 7%• Reduced Cost of Goods for Alcohol by 5%• Created new menu and held over 20 theme nights for HOA Residents • Increased total facility revenue by $500,000• Produced an EBITDA increase of $150,000Financial Management• Created, managed and achieved budget on a $2.5 million revenue stream• Daily, weekly and monthly monitoring of Accounts Payable, Departmental Expenses and all financial statementsHuman Resources and Staff Management• Instituted a culture of ACE Service raising the customer satisfaction survey score from 77% to 92%• Conducted weekly staff meetings with Senior Management• Conducted monthly staff meetings with all departments• Lead all employees in monthly safety training • Implemented a 4 More Campaign to drive sales in memberships, golf and restaurant salesReserve and Capital Projects• Successful supervision of replacement of walk in cooler, walk in freezer, multiple air conditioning units, kitchen compliance and fire system compliance totaling $90,000• Successful supervision of golf course renovations including site line clearance, bunker renovation and tee box leveling totaling $150,000.Marketing and Media Development• Created Golf Channel TV Advertisement for facility• Administrator of facility Facebook and Instagram accounts• Designed and launched facility Mobile Phone App through Gallus Golf creating over 1000 accounts -
Director Of Golf Operations/ Assistant General ManagerSaddlebrooke Golf Club / Saddlebrooke One Apr 2009 - Oct 2018Tucson, ArizonaAssistant General Manager / Director of Golf 2009 - presentGolf Operations and Golf Maintenance• Cumulative 8 year operating profit of over $8 Million including a $270,000 operating profit in 2017• Increased memberships by 15% yielding a $300,000 increase in annual green fee revenues and increased golf rounds by 7.5%Food and Beverage Operations• Implemented sales training to all staff leading to a revenue increase of $400,000 over 8 years• Reduced food cost of goods sold by 6%, liquor cost of goods sold by 3% and beer cost of goods sold by 5% over past 3 years• Created member events featuring wine pairingsHuman Resources and Staff Management• Created Employee Evaluation forms for all departments• Worked with Director of Human Resources to maintain health insurance benefits at a 5% increase in 2017 and 2018• Created position description forms for multiple departments• Conducted weekly staff meetings with all department heads • Mentorship and leadership of over 50 direct reportsReserve and Capital Projects• Successful supervision of over $8 Million in Replacement and Capital Expenditure projects including: 27 hole golf renovations including ump stations and irrigation system; Practice Facility renovation; Fitness Center Renovation; Tennis Court resurfacing; and Patio Grill RenovationMarketing and Media Development• Redesign of facility public website side to increase potential member capture – inquiries for information increased 200% in first 2 months• Created Stay and Play Packages for golf and food and beverage resulting in a 150% increase in home sales between 2012-2018Committee and Board of Directors Involvement• Staff liaison for the golf committee, events committee, finance committee, racquet sports committee; house committee and property and roads committee• Continued relationship with Board of Directors including presenting findings on ROI projects, sales analysis and cost savings suggestions
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Head Golf ProfessionalJw Marriott Starr Pass Resort And Spa Mar 2005 - Apr 2009Tucson, Arizona AreaGolf Operations• Created, managed and exceeded annual budget of over $5 million.• Organized and hosted over 100 corporate golf events per year for the JW Marriott Resort.• Conceived creative retail merchandise buying and display programs which grossed $700,000 in sales.• Created dynamic pricing strategies through website marketing to generate an additional $425,000 in green fee and Food & Beverage revenue for facility.• Created Stay and Play Package options for resort guests through teaming with the Revenue Management DepartmentAssociate Development• Chaired the Resort Service Committee in creating the Connoisseur Service Program for all Associates• Achieved Guest Satisfaction Score of 98% or higher each year from 2005 to 2009.• Managed all career development programs for golf department staff of 50 associates.Media and Marketing Development• Developed relationships with local media outlets to attract events and golfers through various charitable organizations. -
Director Of Golf / General ManagerContinental Ranch Jun 2002 - Mar 2005Tucson, Arizona AreaFacility Management• Created and managed sales and marketing strategies, via local media promotions, to increase the number of rounds played by over 750 with green fee revenue increases of over $250,000 over 3 years• Fostered relationships with local charitable organizations in conjunction with tournament events and league play, hosting over 100 golf outings annually.• Created menu offerings to increase Food and Beverage sales by $30,000 over 3 years• Created and implemented facility marketing program• Managed all career development programs for a facility staff of 75 employees
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Head Golf ProfessionalSheraton El Conquistador Resort And Country Club Jan 1999 - Jan 2002Managed the day to day golf operations of a four star resort in Tucson, encompassing forty-five holes of golf and two clubhouses. Successfully maintained and strengthened the relationship between a large membership and a profitable resort. Designed and implemented programs to help increase gross profits by over $400,000Devised innovative sales tactics to entice resort patrons to the pro shop, increasing sales by over $75,000Conducted over 300 golf lessons and clinics for customers, explaining all technical aspects of the golf swing and modern golf equipmentMentored over 30 staff members in accordance of the principles and policies of the Professional Golf Association of AmericaEstablished relationships with sales, catering, and transportation departments of the resort to ensure complete guest satisfaction with golf events
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Golf Event CoordinatorSheraton El Conquistador Resort And Country Club Jan 1997 - Jan 1999
Bernie Eaton, Pga, Cmaa Skills
Bernie Eaton, Pga, Cmaa Education Details
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Agronomy And Turf Grass Management -
Professional Golfers Association Of AmericaGolf Course Operation And Grounds Management
Frequently Asked Questions about Bernie Eaton, Pga, Cmaa
What company does Bernie Eaton, Pga, Cmaa work for?
Bernie Eaton, Pga, Cmaa works for Southwest Section Pga
What is Bernie Eaton, Pga, Cmaa's role at the current company?
Bernie Eaton, Pga, Cmaa's current role is Executive Director Southwest Section PGA.
What is Bernie Eaton, Pga, Cmaa's email address?
Bernie Eaton, Pga, Cmaa's email address is b.****@****hoo.com
What schools did Bernie Eaton, Pga, Cmaa attend?
Bernie Eaton, Pga, Cmaa attended University Of Arizona, Professional Golfers Association Of America.
What skills is Bernie Eaton, Pga, Cmaa known for?
Bernie Eaton, Pga, Cmaa has skills like Golf, Golf Courses, Event Management, Golf Instruction, Resorts, Hospitality, Food And Beverage, Customer Service, Golf Course Management, Tournaments, Management, Marketing.
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