Bernadine F. Email & Phone Number

United States

Remote

Courses taught Marketing Strategy and Process, Developing Content for UX, Business Fundamentals, Digital Campaign Management, Digtal Marketing Management, Internet Marketing Communication, and Marketing Foundations and Planning in the Communication Management Master's Degree ProgramTeaching Effective Communication in the Bachelor's Degree Completion Program.

Remote

VP Alumni Relations & Communications

Remote

Taught Marketing Strategy and Process, a concentration course in the Communication Management Master's Degree Program.Developed curriculum for a Reputation Management course for the Master's Degree Program.Taught Digital Marketing Foundations & Planning, Social Media & Internet, Digital Marketing Communications, Digital Campaign Management, and Reputation Management - a course I co-designed

Remote

As a member of the INVIDI Technologies learning and training team, I create multi-media learning programs for employees and customers globally. Working side-by-side with technology experts that disrupt the advertising world through INVIDI’s industry-leading addressable advertising solution. INVIDI Technologies solves the problems of today to innovate for tomorrow. Developing real-time advertising software solutions, with low latency, high performance, and throughput, to continue to meet the challenges and growing needs of our customers.- Design and develop learning programs for a diverse, global customer and employee base.- Identify instructional strategies and assessments that align with learning goals and outcomes.- Elicit highly complex information from subject matter experts and distill it into easily understandable content.- Produce learning materials in a variety of formats, including facilitator guides, eLearning modules, webinars, process diagrams, performance supports, curated content, etc.- Evaluate program effectiveness and modify learning programs.- Manage learning projects and programs from design to delivery.- Promote and support social learning and crowd-created content.- Provide peer reviews to edit, standardize, improve, and enhance team content.

Remote

o Teaching Brand Management in the DMBA program.o Assisting with content modifications and recommendations for future courses.

Sioux Falls, Sd

o Implementing an adaptive and experiential on-line digital learning experience for employee development, using adult learning principles and strategies for today's learner. Developing learning journeys, using multimedia content and micro-burst learning, gamification, and knowledge reinforcement activities, to grow library of relevant content. Work with subject matter experts throughout company. Identify performance, skills, knowledge baselines and attitude gaps of learners, as well as created, selected, and suggested learning experiences to close gaps. Working on self-directed learning experiences.o Assisting project teams on the people side of change, creating awareness campaigns to build desire for team members to want to participate in and support change, documenting needed knowledge and skills applications, and providing reinforcement activities and strategies until change became day-to-day operation.o Transforming training from event-driven to journey-focused (ongoing learning and daily reinforcement training) through adaptive learning, increasing employee engagement/motivation to better serve customers (90% voluntary participation rate). o Recommended Axonify adaptive learning platform methodology, proposal was accepted o Designing and delivering synchronous and non-synchronous learning experiences for corporate audiences o Developing adaptive based instructional design content for the business services team utilizing Bloom, Kirkpatrick and ADDIE methodologies.o Providing training methodologies, techniques, concepts, learning tools and best practices to ensure effective resultso Creating curriculum for talent development, certification competency, product and technical knowledge and sales o Corporate certified trainer for Everything DiSC behavioral training programs o Instructional design methodology experience and knowledge

Denver, Co.

o Taught Graduate level, Digital Marketing, Media Tactics, Marketing Principles, Marketing Principles, Business Intelligence and Analytics.o Redesigned online curriculum tohighten awareness and provide engaging and interactive touch-points.

o Strategized and implemented digital marketing, customer experience and training strategies and tacticso Provided expertise in the areas of project management, team leadership, sales training programs, B2B, B2C & P2P marketing, content monetization, affiliate relations, training, consultative sales strategies, business development, research analysis, content curation, lead generation, social media, project management, website design, branding, communication channels, customer experience strategies, advertising sales, event and promotion design, incentive programs, public relations, content curation, and website design o Managed SEO/SEM tactics, keyword research, user experience, data analytics, content development, and site navigationo Created and executed internal and external communication channels, partnerships, brand equity strategies, and lead generation solutions o Advised on emerging opportunities and future business and marketing trendso Trained consultative sales teams on effective implementation of digital tactics to drive revenue and leads o Developed marketing collateral materials for traditional and digital channels

Denver,Co.

o Implemented, managed and optimized digital marketing campaigns across all digital channelso Implemented training for sales staff on vendor programs and customer experience o Developed and updated the digital content editorial strategy to increase our social media presence o Identified trends and insights, and optimized marketing spend, and performance based on data analytics o Worked with marketing and digital groups developing marketing strategies for the websiteo Brainstormed new and creative growth strategies and build sales strategies for the websiteo Collaborated with internal teams to create landing pages and optimize the user experience o Evaluated emerging technologies and provided thought leadership and perspective for adoption

Denver, Co.

o Developed and project managed an enterprise-wide business intelligence and analytic portal, which featured a product solution set wizard tool for the sales staff. Created all training and sales collateral materials. This portal connected all sales departments across the company enhancing the lines of communication and idea sharing o Directed B2B, B2C and P2P marketing, communication activities, integrated marketing programs, customer experience, legal compliance, promotional programs, event development, sales, public relations, media management, sales automation development and workflow design o Managed the development of large scale high performing customer experience, marketing and sales strategies across 62 markets with 1300 staff o Implemented mobile initiatives and transactional-based online consumer self-service advertising sales platform o Evaluated market conditions and recommended policy changes to encourage maximum sales activity o Facilitated communication with corporate and directed the release of all press/media communications

Englewood, Co.

o Directed the rollout of the new Comcast Spotlight media sales brand in the West Division o Led local/divisional marketing, brand launch, sales strategy, training and market revenue development o Managed lead generation, marketing strategy, internal and external communications, creative services, and Public Relations o Deployed marketing plans and designed training programs and tools for branding and awareness initiativeso Collaborated enterprise-wide and served as contributing member of extended corporate marketing team

M.P.S, Organizational & Professional Communications / New Media And Internet Marketing, Graduated With Honors

Activities and Societies: Alumni Board Member, Kappa Gamma Pi - Graduate Honor Society

B.A., Communications, Magna Cum Laude

Activities and Societies: American Association of University Women