Bernie Fussenegger

Bernie Fussenegger Email and Phone Number

Focused on improving your sales, channel visits and customer experiences with a combination of data, strategy, Marketing programs & tactics to drive desired results. Fractional Marketing Services & CMO on Demand. @ Confluent Health
Bernie Fussenegger's Location
Louisville Metropolitan Area, United States, United States
Bernie Fussenegger's Contact Details
About Bernie Fussenegger

All comments, opinions, feedback and views are my own.Senior Director, Consumer Media Group - Growth marketing focus on brand awareness, interest and new patient acquisition to our 44+ partner brands and 630+ locations across the US.Accountable for driving yearly business results supported by our consumer strategy and direct-to-consumer roadmaps - Developed the performance marketing, SEO, digital and B2C strategies along with building the support teams.The Media team is responsible for owned and paid media as it relates to performance marketing, campaign management, partnerships, website development & support, search engine optimization, relationship marketing, Yext (Google My Business) support, recruiting, email marketing and supporting our partners at the local level.Past life at Papa John's, was responsible for #data-driven digital marketing strategies and tactics - Notable - Director of Digital Marketing & Director of Product Management (Menu Expansion).Notable disciplines & experiences:➡️ Marketing & Digital experience in agency, QSR and healthcare.➡️ Digital and Social experiences within CRM, eCRM, Social, Mobile, Web Content, eCommerce and Performance Marketing.➡️ MarTech Solutions & Omni-Channel (CDP) Consulting➡️ Customer Identify, Data & Insights and Tech Modernization➡️ Personalized, 1:1 communications with customer journeys➡️ Content and Relationship Marketing➡️ Social Media - community and targeted relationship building➡️ Twitter Chats for building audiences and brand communities++++Chief Cheese - Strategy & Engagement at B2The7. Helping brands Reach, Retain & Regain customers with Omni-Channel data-driven strategies and tactics that focus on increasing sales, transactions, comps and customer engagement.Main focus on retail, restaurant, QSR, coffee shops and other service brands.These are categories in which they have customer data from loyalty programs, creation of accounts or online ordering and have the ability to get customer data.++++Founder of Careerbarn.com - Bringing jobseekers and employers together.++++✍️ Sign up for Get Hired with B2The7 News LinkedIn Newsletter 👉 https://www.linkedin.com/newsletters/get-hired-with-b2the7-news-6940434235518324736/

Bernie Fussenegger's Current Company Details
Confluent Health

Confluent Health

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Focused on improving your sales, channel visits and customer experiences with a combination of data, strategy, Marketing programs & tactics to drive desired results. Fractional Marketing Services & CMO on Demand.
Bernie Fussenegger Work Experience Details
  • Confluent Health
    Senior Director, Consumer Media Group
    Confluent Health Sep 2022 - Present
    Louisville, Kentucky, Us
    Growth marketing focus on brand awareness, interest and new patient acquisition to our 44+ partner brands and 630+ locations across the US.Accountable for driving yearly business results supported by our consumer strategy and direct-to-consumer roadmaps - developed the performance marketing, SEO, digital and B2C strategies along with building the support teams.The Media team is responsible for owned and paid media as it relates to performance marketing, campaign management, partnerships, website development & support, search engine optimization, relationship marketing, Yext (Google My Business) support, recruiting, email marketing and supporting our partners at the local level.
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  • Confluent Health
    Director Of Consumer Strategy & The Marketing Agency Team
    Confluent Health Jul 2021 - Oct 2022
    Louisville, Kentucky, Us
    Accountable for driving business results, growing brand preference, household penetration, and market share via our consumer strategy. Responsible for developing, communicating, and implementing the marketing strategy for direct-to-consumer growth.  Responsible for all consumer-facing offerings and delivering experiences that are measurable and drive higher conversion for potential patients.Provides direct oversight to our corporate marketing agency team that delivers print and digital creative, website design & development, paid media, performance marketing, social and SEO to our portfolio of 44+ partner brands.
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  • Super Stays Short Term Rentals
    Marketing, Social, Brand Strategy And Growth - Cmo/Marketing On Demand - Fractional Services
    Super Stays Short Term Rentals Dec 2023 - Present
    Louisville, Ky, Us
    Providing marketing and brand consulting for Super Stays for all marketing elements that include the following: marketing/digital strategy, content strategy, SEO, Performance marketing along with social media and campaign management. Bringing marketing experience to bridge marketing needs with technology to help our partners deliver results and solve their business problems.Leaning on 21 years of restaurant and QSR marketing experience at Papa John’s Pizza to deliver data-driven digital marketing strategies and customer experience that drove sales, transactions and a better customers experience to reach, retain and regain customers.About Super Stays - Founded to revolutionize group accommodations in Louisville, Super Stays revitalizes industrial properties into stylish, exclusive spaces for memorable stays. Super Stays has perfect properties for group stays in Louisville.
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  • Ez-Chow
    Marketing, Social And Brand Director - Cmo On Demand - Fractional Services
    Ez-Chow Mar 2021 - Present
    New Albany, Indiana, Us
    Providing marketing and brand consulting for EZ-Chow for all marketing elements that include the following: marketing/digital strategy, content strategy, SEO, Performance marketing along with social media and campaign management. Bringing marketing experience to bridge marketing needs with technology to help our partners deliver results and solve their business problems.Leaning on 21 years of restaurant and QSR marketing experience at Papa John’s Pizza to deliver data-driven digital marketing strategies and customer experience that drove sales, transactions and a better customers experience to reach, retain and regain customers.About EZ-Chow - EZ-Chow offers point-of-sale integration with the “best-of-class” POS systems in the hospitality industry including Oracle Micros, NCR Aloha, Positouch, Squirrel, Heartland, Focus and more.
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  • Hancock Landscape, Llc.
    Social, Branding & Paid Media - Social Media Marketing On Demand - Fractional Services
    Hancock Landscape, Llc. Jun 2024 - Present
    Louisville, Kentucky, Us
    Providing social media marketing, strategy, content creation, social management, paid advertising and email marketing for Hancock Landscape and Holiday Expressions.I lean on the following elements that include: marketing/digital strategy, content strategy, SEO, Performance marketing, photography along with social media and campaign management. Bringing social marketing experience to bridge marketing needs with technology to help our partners deliver results and solve their business problems.About Hancock Landscape - Hancock Landscape is a landscape design and installation company located in Louisville, Kentucky and founded in 1996. They work to meet the expectations of their customers by incorporating their ideas and desires with my landscape design abilities.
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  • Pizzaville - Louisville, Ky
    Marketing, Social, Branding & E-Commerce - Cmo/Marketing On Demand - Fractional Services
    Pizzaville - Louisville, Ky Sep 2022 - Present
    Providing marketing and brand consulting for Pizzaville Pizza, a local Mom and Pop pizza shop located in Louisville, Kentucky. I lean on 21 years of restaurant and QSR marketing experience at Papa John’s Pizza to help Pizzaville with all marketing elements that include the following: marketing/digital strategy, content strategy, SEO, Performance marketing, photography along with social media and campaign management. Bringing marketing experience to bridge marketing needs with technology to help our partners deliver results and solve their business problems.My main focus with Pizzaville is to allow them to do what they do best and that is to make the best pizza possible while I consult them on data-driven digital marketing strategies and customer experience that drive sales, transactions and a better customers experience to reach, retain and regain customers. This experience also allows me to stay up-to-date on the restaurant and hospitality industries.About Pizzaville - Louisville's latest & greatest mom and pop pizza shop!
  • B2The7
    Chief Cheese - Strategy & Engagement
    B2The7 Jun 2015 - Present
    B2The7 - Digital + Marketing + Social = ResultsI help brands Reach, Retain & Regain customers with Omni-Channel data-driven strategies and tactics that focus on increasing sales, transactions, comps and customer engagement.Main focus on retail, restaurant, QSR, coffee shops and other service brands.These are categories in which they have customer data from loyalty programs, creation of accounts or online ordering and have the ability to get customer data.Let’s put that data to use!This is where I come in from my 20 years of experience running data driven marketing programs at Papa John’s.Snapshot
➡️ Marketing, Social & Digital experience ➡️ Experiences within CRM, eCRM, Social, Mobile, Web Content, eCommerce and Performance Marketing. ➡️ MarTech Solutions & Omni-Channel (CDP) Consulting➡️ Customer Identify, Data & Insights➡️ Personalized, 1:1 communications with customer journeys➡️ Content & Relationship Marketing➡️ Social Media community and targeted relationship building➡️ Twitter Chats for building audiences and brand communitiesHow I can help you• Bring knowledge, experience and expertise/support to your organization• Help enhance your digital, eCommerce and social goals in the most effective ways.• Analysis of existing programs, site and tools• Customer and customer journeys• Help amplify brand • Build a social communityLove ❤️ talking about• Social Media • Customer Identity • Product Strategy • MarTech • E-Commerce • Marketing Campaigns • Branding • Digital Marketing • Content Marketing • Consumer Engagement • Jobs • Employment • Careers • Mentorship
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  • Three Ring Circus
    Partner
    Three Ring Circus Jan 2021 - Dec 2022
    Three Ring Circus was formed by three partners who are focused on helping brands with their social strategy, social awareness, social engagement, brand building and community building along with telling the brand story through high quality animation, photography and concepts that create new followers, strengthens relationships and builds brand loyalty.Why be ordinary when you can be extraordinary and stand out from your competition?We focus on three pillars 1) Branded content 2) Promotional content 3) Fun & engaging contentWe bring over 60+ years experience with marketing, digital, social, photography and branding to the table.
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  • Community Coordinated Child Care, Inc. (4-C)
    Board Member
    Community Coordinated Child Care, Inc. (4-C) Dec 2017 - Dec 2022
    Louisville, Kentucky, Us
    My responsibilities include participation with the Board and to provide a Marketing perspective for 4-C.
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  • Papa John'S International
    Director, Menu Expansion
    Papa John'S International Jan 2020 - Mar 2021
    Atlanta, Georgia, Us
    • Executed strategic business vision for new menus items, products, roadmaps, enhanced customer and team member experiences• Lead 2 product managers steering life cycle management• Drove industry-leading customer experiences, product flow, and content messaging across multiple ordering channels• Increased customer satisfaction 20% with A/B testing, market research, customer outreach, and usability• Launched successful national products exceeding sales and comp goals between 10% - 17% based on product
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  • Papa John'S International
    Director, Product Management - Customer Experience
    Papa John'S International Nov 2018 - Jan 2020
    Atlanta, Georgia, Us
    • Oversaw strategic vision and roadmaps for commerce APIs, customer 360 view and tech modernization• MarTech platform for segmentation, targeting, personalization, 1:1 communications while enabling omni-channel and lifecycle marketing• Launched highly successful eCommerce ordering engine and aggregator marketplace and programs• Devised strategic foundation using data and insights to drive business decisions and customer enhancements
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  • Papa John'S International
    Director Of Digital - Customer Identity
    Papa John'S International May 2018 - Nov 2018
    Atlanta, Georgia, Us
    • Led strategic vision, overseeing all facets of product development life cycle, including planning, strategic alignment, development and implementation• Defined 360 view of customer for segmentation increasing sales and transactions against control group 15%• Guided evaluation process for MarTech solutions, narrowing selections from 15 down to 3 finalists• Drove segmentation and targeting by channel and enhanced efficiencies and performance enabling lifecycle marketing
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  • Papa John'S International
    Director, Digital Marketing
    Papa John'S International Oct 2012 - May 2018
    Atlanta, Georgia, Us
    • Directed strategy implementation for interactive data-driven marketing programs, managed utilization of CRM for omni-channel campaigns, and administered personalized 1:1 marketing strategy • Managed operations with 12 team members, in addition to 4 contracted Salesforce marketing cloud resources for accelerated adaptation• Collaborated on loyalty vendor selection and launch of new loyalty program including franchisee buy in and rewards metrics• Omni-channel promotional calendar planning and eCommerce support of all 3,200 online stores accounting for $1.6 billion in online sales (United States and Canada)• Drove annual email revenue of $100M, SMS sales of $40M, and push annual revenue of $8M• Developed tools and recommendations for both national and local eCRM plans using analytics and testing
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  • Papa John'S International
    Sr. Manager, Design & Media - Digital Marketing
    Papa John'S International Jan 2007 - Oct 2012
    Atlanta, Georgia, Us
    • Oversaw planning and execution of promotions utilizing web, email, social media, and other online and offline assets for both national and local eCRM plans.• Managed promotional calendar and content strategy for landing pages and online ordering.• Headed segmented, targeted marketing, customer journey strategy, campaigns across loyalty, email, SMS and mobile push, accounting for $75M in revenue.• Received peer-nominated “Driver Award” for notable service excellence throughout the year.
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  • Papa John'S International
    Manager, Online Marketing
    Papa John'S International Jan 2004 - Jan 2007
    Atlanta, Georgia, Us
    • Manage the design and development of the papajohns.com website and the visual look/feel of the Online Ordering site.• Manage the email marketing programs, which include the opt-in email campaigns, transactional campaigns, marketing drip campaigns and franchise email campaigns; email marketing programs generate more than $15 million in sales annually
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  • Smile Project Louisville
    Board Member
    Smile Project Louisville Nov 2019 - Mar 2021
    Responsibilities include participation with the Board and to provide a Digital Marketing &Social perspective for Smile Project Louisville – an organization create to affect attitudeand behaviors thru smiling.

Bernie Fussenegger Skills

Email Marketing Online Marketing Digital Marketing Social Media Mobile Marketing E Commerce Advertising Marketing Creative Direction Marketing Strategy Leadership Strategic Planning Interactive Marketing Crm Facebook Customer Service Project Management Product Marketing Web Design Social Networking Account Management Marketing Communications Lead Generation Webmaster Services Online Advertising Integrated Marketing Digital Media Digital Strategy Website Development Critical Thinking Online Lead Generation Strategic Thinking Customer Acquisition Database Marketing Art/creative Direction Email Campaign Management Text Marketing Client Interaction Sms Marketing Promotions Brand Management Strategy Mobile Devices Web Development Team Motivation Inspiration Customer Relationship Management Art Direction Social Media Marketing

Bernie Fussenegger Education Details

  • University Of Dayton
    University Of Dayton
    Visual Communication Design In Graphics And Advertising

Frequently Asked Questions about Bernie Fussenegger

What company does Bernie Fussenegger work for?

Bernie Fussenegger works for Confluent Health

What is Bernie Fussenegger's role at the current company?

Bernie Fussenegger's current role is Focused on improving your sales, channel visits and customer experiences with a combination of data, strategy, Marketing programs & tactics to drive desired results. Fractional Marketing Services & CMO on Demand..

What is Bernie Fussenegger's email address?

Bernie Fussenegger's email address is be****@****hns.com

What is Bernie Fussenegger's direct phone number?

Bernie Fussenegger's direct phone number is +130443*****

What schools did Bernie Fussenegger attend?

Bernie Fussenegger attended University Of Dayton.

What are some of Bernie Fussenegger's interests?

Bernie Fussenegger has interest in New Technology, Outdoors, Environment, Email Technology, Online, Golf, Arts And Culture, Animal Welfare, Softball, Internet Marketing.

What skills is Bernie Fussenegger known for?

Bernie Fussenegger has skills like Email Marketing, Online Marketing, Digital Marketing, Social Media, Mobile Marketing, E Commerce, Advertising, Marketing, Creative Direction, Marketing Strategy, Leadership, Strategic Planning.

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