Bernie is President of element54, a provider of full-service solutions, spanning concept development/enhancement, market structure/ segmentation, and marketing effectiveness testing/tracking. Our client sectors include loyalty programs, retail, CPG, financial services, Government, lottery & gaming, airlines and health/pharma. element54 also provides strategic consulting and training workshops to leading North American companies, and Provincial/Federal Governments/ departments. Prior to launching element54 in 2008, Bernie held executive positions with Ipsos and Vision Critical.element54 initiated groundbreaking research into Online survey design - “Sexy Questions, Dangerous Results?” and “Eyes Don’t Lie” (2009/2010), which have shaped industry dialogue and consciousness around the complex issues of Rich Media/2.0 technologies in survey research.Bernie has spoken at a cross-section of high profile conferences in 2009/2010, including the MRIA (Toronto, Ottawa & Montreal), The Market Research Event (Las Vegas), Advertising Research Foundation (New York), CASRO (New York) and the MRA (Boston).In 2010, Bernie was nominated for the Next Generation Marketing Research (NGMR) “Disruptive Innovation” Award. He is a Past-President of the MRIA Québec Chapter, and sessional lecturer at McGill University on Marketing and Research issues.

Successfully built a start up operation in Montreal for this new business.

Vice President, Client Service and New Business Development