Director Of Marketing
Hebron, Ohio, Us
- Established first-ever Marketing and dedicated Sales departments for 32-yr old $100 MM company - Developed industry/customer-centric strategic sales and marketing plans with each Business Unit Leader to achieve key revenue, profitability, or market share objectives- Developed and maintained a unique value proposition to sustain differentiated commercial offerings- Hired, trained, and inspired new Marketing Staff in the areas of market/industry assessment, macro economics, competitive benchmarking, industry/customer segmentation, and channel analysis- Established Branding Standards across the organization by consolidating fragmented entrepreneurial approaches into clear, crisp, and consistent representations of the company - Created all new sales tools and marketing communication materials to complement new branding efforts including: new website, capability presentations, case studies, references, promotional literature, proposal templates, direct mail pieces, technical training material, database management, press releases, advertisements, newsletters, and trade shows - Expanded channel to market by securing strategic alliance partners, creating joint ventures, and leveraging MBE (Minority Business Enterprise) relationships- Developed profit improvement strategy, leveraging the established customer base and existing capital assets, that generated over $9.0 MM of new business (200% increase) and 18% increase in EBITDA in the first year
