Bernie Smit Email & Phone Number

Rotterdam, South Holland, Netherlands

- Oversee studio operations: creative, production, community management teams- Develop growth strategy and manage P&L- Build strong client relationships globallyResponsibilities:Client Service: - Maintain senior client relationships - Ensure high-quality service and resolve issues - Negotiate and sustain positive client relationsLeadership: - Manage and develop account, strategic, and creative teams - Inspire and identify team potential - Oversee projects without daily involvementGrowth: - Expand agency offerings across each client, pushing our capabilities to brand & marketing teams (make top of mind for strategic and creative opps) - Seek out opportunities and upsell services to clientsOperations & Financials: - Ensure efficient team processes - Manage P&L and forecast income

Uk / Netherlands

Sandhurst, Sandton

Main Role and tasks included (client, team and project management, including strategy): Additional to my account director duties before being prompted, I took on a more senior role as GAD.At present I am running an agency team and ensuring ongoing daily delivery of client deliverables at a BUD level. I help drive team efficiencies, training and outputs, while also managing my direct team providing strategic and creative support and oversight, and in certain instances day to day account delivery as required. Client pitches to drive new business. Main (other) projects Standard Bank of SACurrently the team lead on the GLOBAL account, servicing the Brand, Wealth, CIB, Group (Africa) and Young Talent (Graduate and Learnership programmes) business units. Our main role on this account includes:- Content reporting and Insights to inform strategic direction.- Content strategy and production for all business units - Full Community Management team looking after all social media platforms.Mondelez International (2019 – mid 2020):Same social media services as listed above for brands such as 5Star, P.S. Lunch Bar, Cadbury, Royal Baking Powder, Oreo and TUC.Included Web development services for all major campaignsPrecision Marketing (Personalisation at Scale) for Countlines brands (P.S., Lunch Bar and 5Star). I was initially brought on to the account to assist in salvaging a tarnished and fragile client relationship. In a less than a year I was able to secure the retainer for another year to further foster the relationship. I left the account at a point where the client has become our biggest fans and we have secure additional scope outside of the initial scope secure.

Design Quarter, Fourways

Managing client relationship to recommend best possible solutions and approaches, including activities that align with client’s set KPI.Development and training of team. Lead team and client portfolio by providing senior level strategy, consultancy, and effectively delegating projects, offering counsel to team members of analysts, strategists, community managers and client service. Ongoing management of client budgets, account reviews and overall client health. Main clients and projects Vodacom (2014 – 2016), Lead Social Media agency:Content reporting and Insights to inform strategic direction.Content strategy and production for all Business Units (Retail, Brand, Sponsorships, CIB, PR)Community Management of all social media platforms.Social Media training to client staffWorked hand in hand with all other agency partners on all ongoing and annual projects. Managed and secured annual account retainer on the accountPrior to leaving the account, I lead the agency pitch to secure the current “content factory” retainer which was a massive leap for the business. I am most proud of being able to run this account through the most challenging of times, and ensuring a client that to date has become our biggest advocate. Other clients:Builders Warehouse (2014 – 2015) Momentum (2017 – 2018)Altron (2018)Total (2018)Absa (2016 – 2019): Lead Social Media consultants, blog strategy and productionPlayed various roles in terms of running the team daily, but also being involved in larger projects where my leadership and expertise was required. Annually we covered the live Budget Speech content strategy, roll out and on day live coverage. We led the industry in this annually. Advisor to client while leading the team to execute on client expectations. I am most proud of being able to continually deliver and excel annually to improve on delivery of and client expectations. I started to really excel in being able to manage client relations across the business.

Johannesburg Area, South Africa

Design Quarter Fourways

Client and team lead on Proctor & Gamble, Eskom, and other smaller brands as listed below.Tasks included (client, team and project management, including strategy): Manage a productive working relationship with other client agencies.Project management and delivery of projects.Comprehensive understanding and management of entire creative process. Write and evaluate contact, status reports and creative reviews. Present creative & strategic presentations.Development of integrated communications strategies (with Planning partner and Media partner). Interpret research results to identify relevant consumer insight & appropriate implications for creative execution. Carrying out effective staff reviews, including actionable, clear next steps. Main clients and projects Procter & Gamble EMEA:Agency served as regional and global hub.ATL: TV, Radio and Print campaigns (full strategy, creative campaign development and adaptation of material for use in market). Ariel SA: Full campaign production and new product launch into the South African market. Eskom and 49M (Energy Saving campaign:ATL strategic, concept and creative development: TV, Radio and Print campaigns. BTL strategic, concept and creative development: Various event and general production elements. Mondelez International: Regional TVC concept, scoping, and production for use in SA, Turkey, Russia and Ukraine marketsAccount Management of various digital accounts for Synergize Online as of Feb 2014 which include: Digital strategy and marketing, SEO, PPC, Google advertising and social media. Other clients included: PharmaChoiceLuminous Banking Software SolutionsBarbeque Rib Manufacturers

Bedfordview

2007Lead Project Manager - Liberty Life “Hands on Life” South Africa Road show, consisted of weekly expo setups at major malls across South Africa.Responsibilities: Team management, logistics, reporting and budgets2008 – 2009Senior Project Manager - Suzuki Auto SA account: Managing projects including concept, turnkey delivery, execution including events, from concept, planning to delivery and post event wrap upIncludes:- National launch of the Suzuki Auto SA (SASA) brand in South Africa- 4 new vehicle product launches for Suzuki Auto (Swift, SX4, Grand Vitara, Jimny)- National roll out of dealerships for SASA and brand custodians for the dealer development phase, including internal (showroom) and external (signage) development- Assistant Project manager at Jhb International Motor show – Platinum award for bestoutdoor standProject Manager exhibition events for Suzuki South Africa (motorcycle/marine):- Head project manager: AMID Motorcycle & Quad Lifestyle Expo & National Boat Show: Won best stand award (award won 4 out of 5 years) 2010 – 2011Senior Account Manager: Suzuki Auto SA accountIncludes:- Suzuki Auto SA dealer development (additional 10 dealerships)- Suzuki Auto SA Retail: Conceptualise, cost, project manage and full execution of campaigns- TVC Agency producer: Brand and vehicle launches (concept, cost, execute, dispatch)- Magazine, Radio: Conceptualise and produce- Brand strategy and logo design for Rostveld Coffee- Lead Project Manager: Jhb International Motor show (6 – 16 Oct 2011): full concept,planning, management of project team, suppliers and entire pre show production- Manage, oversee pre, during and post event- No show awards by event organisers. Presented with individual service excellence award by client- Team presented with “Excellent stand design” award by client- Won EXSA (Exhibition and Events Association of SA) best stand award for an Outdoor Pavilion

Northriding

Main Role: Consulted in the management and support of The Quadpara Association of Gauteng South, including its 6 affiliated self-help centres, including Homeless Talk Community Newspaper.Tasks included: Daily Correspondence / liaison with current and prospective Clients. Proposal and business plan development as part of fundraising drives of the region and affiliated centres. Event planning and management. This includes events such as the Annual General Meeting, project launches and social calendar events. Planning / development of new projects such as income generation projects, computer training, day care centres. Drafting of budgets, costing of projects for implementation, business and project plans. Other projects:Management and facilitation of Harmony Gold Employment Equity planning: The project aimed at implementing an employment equity policy at Harmony Gold Mining, dealing specifically with the employment of people with disabilities. This was with the aim focusing on the National Scorecard of Employment Equity in SA. The research areas included the Mpumalanga and Free State provinces in South Africa. Facilitation of Township Aids Project: Research at various stages (Base-, Mid- and End-line) to determine the impact of various awareness and education interventions, which were then studied and reported on.Facilitation and training - Education Training Development Practices, Sector of Education and Training Authority (ETDP - SETA):Provided training to people with disabilities which included basic computer training and project management training. Assisted business in attaining full accreditation to provide Project Management Training as ETDP-SETA service provider was attained in 2006.

Bachelor’S Degree, Communicatons

Activities and Societies: Computer studies, Business Management, Industrial Psychology, Communication studies, Analytical techniques /.

High School, Matric (Grade 12)