Start-ups | Academic entrepreneurship | Incubation | Innovation & TechAt the Demonstrator Lab VU we boost academic entrepreneurship by facilitating peer-to-peer interactions in a learning by doing environment. We offer a start-up program through monthly user meetings and monthly coaching sessions by expert mentors. We are an early stage incubator that connects to further Amsterdam start-up ecosystem initiatives such as ACE-incubator,VU StartHub, ASIF, 3xA Fund.

Business development | Start-up creation | Science | ImpactAt IXA the joint knowledge and technology transfer office of the Amsterdam universities I work as a business development manager for the the Faculty of Behavioural and Movement Sciences (FGB) at the Vrije Universiteit Amsterdam. I work closely together with legal counsels, grant advisors, and world leading researchers. My goal is to create impact and assist in transferring scientific discoveries, research results and knowledge into ground breaking innovations and applications that improve lives, transform industries, and create substantial social and economic value.Roles:- Management team institute of Brain and Behavior Amsterdam (iBBA)- Management team Demonstrator Lab Zuidas (VU)- Member Impact Board FGB

Aesthetics | Generative A.I. | Behavioral science | App | SaaSI am part of the core founding team at Real Face Value. Real Face Value is a company positioned at the intersection of aesthetics, artificial intelligence and behavioural science. We are convinced that optimal natural appearance is key to successful social and professional human interaction. Our company specializes in a method that gives you feedback on the appearance of your face, from an aesthetic, social and professional viewpoint. We build a B2B application and more in consult and in clinic applications.

Eye Tracking & Biometric Research | Online experiments | Human factors | Way finding | Traffic Research | NeuromarketingWith both innovative and scientifically proven methods, such as eye-tracking, biometric measurements and online experiments, we tap into the conscious and non-conscious factors underling human behavior. We provide valuable insights and recommendations to optimize the communication toward your customers and the experiences they have with your products or service. Our expertise is in data driven research and quantitative evidence. We deliver research and consultancy according to the highest scientific standards. Domain expertise in (i) Visual communication (ii) Human factors (iii) Traffic and road design (iv) icons, signage and way finding. Grants & Awards: - 40.000eu NWO take-off 2018 (#16998)- 40.000eu NWO take-off 2019 (#17761)- 12.500eu IXA Next support- Finals Amsterdam Science and Innovation Awards 2018- ACE demo day 2018 most promising cohort startups

A.I. | Deep learning | Design Analytics AttentionCheck.com is a scientifically tested and AI-powered design analytics tool that knows where people will look at. Upload your design and discover what grabs the most attention objectively – without discussions or guesswork.

Available for personal and group training | Kickboxing trainer @Sportcentrum VU | Ask for referencesMy goal as trainer is to get you excited for kickboxing as a sport and exercise. I work with women, men, young and old (12-65+) and focus on technique and execution. I train people from different levels, from first-timers and beginners to more advanced amateurs. My personal, friendly and energetic style make a kickboxing training with me a great success with strong personal progress for everyone. Experience with:- Personal training- Partner training- Bag training- Group training up to 40 persons- Kids training from 12 years old and up- Women, men, mixed trainings- Kickboxing combined with: strength training, theory - Warming-up, cooling-down, stretching- Combinations: technique, speed, strength

Business Development | Strategy | Sales | Opportunities

Facial recognition | Software | Smart systems | Artificial Intelligence | Deep LearningAt 20Face we specialize in face recognition softwares and systems for various application domains. We are committed to provide the best solutions and services to help other businesses and companies in building more intelligent and smart products. With a complete awareness of the technical challenges in each application domain, we build robust and accurate software solutions and constantly research on ways to further improve them.

Science | Community manager | Networking | Project management | Policy My goal as the program manager of iBBA is to foster the exchange and development of advanced knowledge for (neuro-imaging) methods and research amongst Cognitive Psychology, Social and Organizational Neuroscience, Educational Neuroscience, Clinical Neuropsychology, and Human Movement Science. I support the institute in its function as a research incubator where researchers and students work together to push the limits of advanced methods of research. My duties include: Organizing: symposia, workshops, colloquia, meetingsWriting: press releases, website content, newsletter, yearly reportsSupport: funding applications, meetings MT, strategy, track expenses, external relationshttp://ibba.institute/

Entrepreneurship | Incubator | Tech & Innovation | Business developmentWe will guide a start-up through incubation and acceleration and will have the focus and commitment, because we are part of your team. Not as a consultant or interim manager, but as a focussed entrepreneur. We know that even the best ideas need to be marketed well. We believe that the right sales and marketing approach will make the difference. That is why we provide you the opportunity to obtain a mix of commercial power, strategic planning and creative communication skills tuned to your needs.

Big Data | Data Services | Platform | Smart RegionWe do the math. You will see the path.

Besides my academic work on the role of reward and selection history in visual selective attention, I conducted project based work in the field of applied psychology and human factors.Project-based work:-Developing and investigating optimal waste recycling pictograms for Rijkswaterstaat (confidential report)- Testing the comprehensiveness of specific road signs for Rijkswaterstaat and Mijksenaar Wayfinding Experts (confidential report)- Using a mobile eye tracker to investigate how children and adults look at paintings of Van Gogh in the Van Gogh Museum Amsterdam (see publication)

Keywords: Visual perception, Attention, Reward, Learning, Eye trackingSummary: The scientific articles I published during my PhD contribute to a body of literature, which shows that learning about rewards has a large impact on the allocation of attention and eye movements. Through Pavlovian and instrumental learning strategies we can assess which stimuli are predictive of or associated with reward, so that visual selective attention is biased towards them. The idea put forward in my thesis is that the activity level across the attentional priority map reflects the interplay between stimulus-driven and goal-driven processing, which can be modulated by the learned significance or reward value that stimuli have acquired over time through experience.Application:My academic work is directly relevant and related to the field of marketing. Reference:Bucker, B. (2017) Reward modulates visual selective attention (Doctoral research thesis). Vrije Universiteit Amsterdam, Amsterdam, The Netherlands. Link:http://dare.ubvu.vu.nl/handle/1871/55285

Duties:Testing human subjectsCollecting MRI, eye-tracking, physiological, behavioral and questionnaire dataOperating Philips 3T Achieva MRI-scannerAnalyzing MRI and behavioral dataSupervising bachelor and master studentsOrganizing work-groups Training other scan and research assistants

Duties:Conducting MRI and eye-tracking based neuromarketing research