Ben Roberts is the Head of Marketing for Outdoor Cap Company's family of brands including JUNK Brands, Legendary Headwear, Banner and Oak and other house and licensed brands. A leading manufacturer of blank, promotional, retail, team, and custom headwear based in Bentonville, Arkansas, Outdoor Cap is the premier diversified headwear manufacturer and importer. Ben oversees marketing strategy and branding for the enterprise as well as helps drive marketing, sales, and experience maturity through novel go-to-market strategies, digital transformation, and customer-centric market research across the enterprise.Ben is also an investor and entrepreneur having built four of his own businesses in the past 20 years, starting with a summer adventure camp at sea. In his most recent endeavor, he has founded a restaurant management group focused on high efficiency fast-casual dining and entertainment with its first location -- Smokin' Oak Wood-Fired Pizza & Taproom -- opening December, 2022 in Fayetteville, Arkansas.Ben was previously the Vice President of Marketing Operations for Acumen Brands, Inc., a well-known e-commerce holding company based in Fayetteville, Arkansas. Marketing Operations handles the planning, delivery, and measurement of all marketing initiatives across the organization as well as all business related development. He worked in multiple roles within Acumen from Email Marketing Manager to Brand Manager for Countryoutfitter.com.He has worked extensively in ecommerce web design as well as email, affiliate, performance, social media, event, and content marketing. He has directly built or grown over twenty owned and hundreds of licensed brands. Ben enjoys everything from scuba diving, sailing, and freediving, to tennis, golf, and reading with woodworking taking up his most recent top hobby spot. He has been a certified PADI scuba instructor, a gadget aficionado, and can hold his breath for over three minutes when the need arises. He lives in Bentonville Arkansas, the 'mountain biking capital of the world' with his wonderful wife and two children where he spends most weekends hiking, biking, and adventuring with his family.Specialties: Brand management and e-commerce strategy. Internet branding, social media networking, and identity visibility. Marketing technology. Content and email marketing. Wait, is jack-of-all-trades a marketing specialty? I've been around. I've done a lot. But still just getting started. If you made it this far, we should talk because you know a whole lot about me and I know nothing about you... hardly fair.