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Benjamin Roy has a playful human voice that pairs well with powerful brands.He's written original scripts for Madeleine Albright and George Foreman, published two books (on branding and business) and created official Brand Voice Guidelines for GoPro, Intel, Exos, TruGreen and Lime. https://www.benjamin.direct/portfolioAdobe, Red Bull, eBay, Hot Wheels, Smith, Yoplait, Revlon, Pepsi, LG, Dish, Samsung, Stella McCartney, Ford, McLaren, NFL, NCAA, Yahoo, Intel, PayPal, PG&E, Progressive, Visa, Discover, WaMu, Chase and the United Nations.At GoPro, Benjamin authored We Are GoPro with Nicolas Woodman, CEO. He also crafted messaging for Subscribe to GoPo, plus:+ Named GoPro MAX, GoPro Session, Hypersmooth, Zeus Mini, Fetch, Sportsman, Sling, Stash, Mission and the Jam.+ Wrote the launch copy for GoPro Lifestyle Goods, Backpacks and Bags+ Wrote the launch copy for GoPro Quik. (4.8 star rating on the App Store)+ Wrote the launch copy for GoPro Awards + Million Dollar Challenge+ Wrote for all GoPro social channels, including emails + CRM+ Wrote the launch copy for GoPro for a CauseAt Google, Benjamin managed the Agency Program (B2B) and authored The Small Think Big Book with Sandeep Menon and Arjan Dijk, CMO at Booking.com. At Intel, he wrote the manifesto and created the strategic blueprint for The Creators Project—a joint partnership with Vice. On the agency side, he reintroduced Adidas Originals and helped launch the Capital One Cup with ESPN. In a previous life, he was snowboarding against some of the biggest names in the sport, and losing. C’est la vie, no? It’s all downhill from here.What else, you ask?+ Precious little ego+ May the best idea win+ Ability to own the room+ Ability to articulate ideas+ Obsession with storytelling+ Passion, knowledge and curiosity + Emphasis on emerging social platforms + Leading teams of Storytellers and Writers+ Partnering with Strategists and Art Directors+ Creativity leadership from concept through pos+ Syncing internal creative teams with external partners+ Dedication to collaboration, respect and inclusivity
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Acd, CopyAdobe Jun 2021 - Aug 2022San Jose, Ca, UsAs one of two CDs on the Creative Cloud team, I oversee the Adobe brand voice, corporate branding, outside agency creative, editorial and full-funnel campaigns—such as Under the Influence, an episodic docuseries that launched in 2021. Deliverables included artist profile and process films, social, display and animated ads, YouTube commercials and pre-roll, email campaigns and more. -
Acd, CopyGopro Jan 2020 - Mar 2021San Mateo, Ca, UsFirst joining GoPro in 2013, I created and established the voice of brand through their IPO. In 2020, I joined the team again to help them launch a new website, a new camera and two important categories; soft goods (20+ product names + descriptions) and lighting (Zeus Mini). -
Director, EcdVenture Visuals Jul 2016 - Jun 2019Seattle, Wa, UsWhen a brand can look directly in the mirror and know exactly who they are, that’s powerful. Venture Visuals combines technical mastery and basic human instinct to create brand advocates, believers and friends. -
Senior CopywriterGopro Jan 2013 - Dec 2016San Mateo, Ca, UsShortly after the move from Half Moon Bay, I joined the team and immediately created the GoPro Brand Voice for the Official Guidelines, and crafted copy for the global redesign for gopro.com. Several years later, charting our meteoric rise, I authored "We Are GoPro. A Guide to the DNA of the GoPro Brand" along with Nick Woodman, CEO. On the editorial side, I crafted copy for the Global GoPro Team, including 50+ bios, numerous interviews and microsite for the Sochi Olympics Games. I also contributed to all GoPro social channels, including YouTube, Instagram, Facebook, and Twitter. By the numbers, GoPro is one of the top five social brands in the world today. I also had the pleasure of naming and marketing more than half of the GoPro products available today, including GoPro MAX, HERO3 Black, (Smaller, lighter, mightier still.) HERO4 Session, (So small. So stoked.) Jaws Grip Mount, Fetch Dog Harness, the Sportsman Mount, 3-Way, Jello Slayer and many more. On the experiential side, I created the GoPro Events Toolkit (used everywhere from the U.S. Open of Surfing to the Tour de France) with James Clifford. I also created GoPro Tutorials for the official GoPro YouTube channel, including pro tips, cameras, mounts, accessories and more.I helped launch and develop several key programs, including GoPro Awards, handling UGC, and GoPro For a Cause, with Cynthia Pena. I also contributed to "The GoPro Athlete Shooter’s Guide", an essential resource for POV, authored by Bradford Schmidt.
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Acd, CopyGoogle Apr 2011 - Mar 2013Mountain View, Ca, UsWorking for Epsilon, I helped manage Google's Agency Program (Dublin and Mountain View) responsible for 1B in revenue for 2013. The following year, I co-authored a book with Arjan Dijk and Sandeep Menon, SMB Global Directors on "The Small Think Big Book. How Small Businesses Are Using The Web To Win." In the words of Matt Blumberg, "A perfect primer for the 75% of small businesses and startups around the world that still don't have a web presence, and the 25% that do, but could stand to improve it." -
AcdQuestus May 2010 - Apr 2011San Francisco, California, UsI managed internal and external creative teams in SF and NYC, drove new business initiatives (ESPN and Capital One) monitored the integration of technology into everyday life, recruited creative talent, made friends and influenced people. -
InstructorMiami Ad School Jul 2009 - Jun 2010Miami, Fl, UsI created a course for Miami Ad School called "Interactive Copywriting". From colloquial phrases that say it best to immersive digital wonderlands of pure distraction, this advanced course covered the nuts, bolts and duct tape of storytelling for an audience with barely the time to judge a book by its cover. -
Senior WriterPublicis Jun 2009 - May 2010New York, New York, Us -
Senior WriterRazorfish Jul 2007 - Jun 2009New York, Ny, Us -
CopywriterCarat Fusion May 2005 - Apr 2007London, England, Gb -
International TeamDuotone Snowboards Oct 1996 - Sep 2000
Benjamin Roy Skills
Benjamin Roy Education Details
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University Of California, BerkeleyEnglish / Rhetoric
Frequently Asked Questions about Benjamin Roy
What is Benjamin Roy's role at the current company?
Benjamin Roy's current role is Copywriter. Creative Director. GoPro. Google. Intel. Adobe. Adidas. Complex. United Nations. Formula One. You deserve a brand voice infused with empathy, nuance and delight..
What is Benjamin Roy's email address?
Benjamin Roy's email address is br****@****obe.com
What is Benjamin Roy's direct phone number?
Benjamin Roy's direct phone number is +131088*****
What schools did Benjamin Roy attend?
Benjamin Roy attended University Of California, Berkeley.
What skills is Benjamin Roy known for?
Benjamin Roy has skills like Creative Direction, Copywriting, Brand Development, Advertising, Storytelling, Content Strategy, Art Direction, Integrated Marketing, Strategy, Interactive Advertising, Marketing, Creative Strategy.
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