Developed local marketing programs for system franchise co-ops. Drove restaurant specific initiatives for sales outliers, new store openings and competitive response.Responsible for strategy, sales and mix targets, calendar planning, marketing plan development and cross functional leadership.Handled Media spend and placement on both national and regional levels.

• Focus in on DMA specific marketing strategy, plan implementation and best practices • Responsible for 171 Franchise operated locations and 11 total mid to large sized Franchisees• Work in tandem with Franchise Business Director and brand auditors to ensure brand identity and consistency across all locations, while maintaining creating locally relevant programs • Spearheaded craft-beer program in Mid-Atlantic region that brought +9% YOY sales • Implemented new shoulder-period custom dining menu in Chicago, Virginia, North Carolina and Delaware markets with YOY sales and traffic success• Revitalized strong performing Endless Appetizers promotion into successful Late Night activity in Chicago market to boost day part sales by 5% YOY• Created and executed local Surf & Turf program that yielded +20% traffic and +18% sales growth• Team lead with two fellow Field Marketing Managers• Responsible for $5MM LSM budget and Franchisee consultation of local spending• Consistent Franchisee contact to understand each market sales variances and responsible for weekly “Sales Pulse” delivered directly to Fridays CEO and VPO

• Execute and oversee creative development of marketing materials including point of sale, menus,digital, website, social and email by agency of record and several production agencies• Planned and negotiated both local and national media buys including radio, newspaper, magazine, outdoor and direct mail• Managed local and national creative agencies, print vendors, copywriters and data analytics teams• Managed annual budget in excess of $1MM

• Controlled national Social Media pages for updates and continued maintenance • Monitored the flow of creative materials across functional teams through to production to ensure on time delivery to media partners and/or restaurant• Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintained research databases• Monitored budgets by comparing and analyzing actual results with plans and forecasts• Troubleshot problems to make sure projects or processes remained on schedule