Heather Boyce work email
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I bring 20+ years marketing and eCommerce experience with expertise in brand strategy, integrated marketing communications, eCommerce marketplaces, Amazon and social media. Over my career, I have created strategic plans and led teams in marketing, eCommerce and communications strategy to increase sales and lead volume. Also developed public relation plans, website design and SEO maximization, social media, marketing materials, digital marketing and publications. Created materials for internal teams such as presentations, sell decks and quick cards for sales teams to ensure new product information and Go-to-market plans were shared. I have served on two nonprofit boards and love working with community outreach groups and open to volunteer opportunities. ---------------------------------------------------------------------------------------------------------------------AREAS OF EXPERTISE & STRENGTHS • Online Marketplace platforms• Google Analytics & custom data platforms• Tracking Results and Data Trends• Brand Strategy, ID & Marketing Plans• Budget and Vendor Management• PIM and DAM systems• Enforcing MAP policies• Digital Content and Keyword Strategy • B2B and B2C Marketing• Omni Channel Marketing• Product Marketing and Go-to-Market Strategies • Pricing Strategies• Collaborating with IT & 3P commerce sites• Marketplaces and eCommerce Platforms: Shopify• Customer Service Management• Marketing Metrics: ROI, Analytics, Tracking• Events, Trade shows, Sales Meetings• P&L and Budget Management• CRM and Integrated Media Planning • Email and Online Marketing• Lead Generation and Relationships• Digital Marketing, SEO & SEM• PR & Advertising campaigns• Social Media- Creation & Management • Amazon Vendor Central and Seller Central and AMSCorporate Branding, corporate social media, Ad copy, Cohesive designs and messaging, Online lead generation, SEO, SEM, marketing plans & budgets, PR Marketing Agencies, marketing strategy, creative services, presentations, seminars, vendor management, project management, Social Media: Blogs, Facebook, Twitter, YouTube, LinkedIn, Pinterest, Google+, Tumblr, Flickr, Instagram, RSS feed, Email marketing: MailChimp, Klaviyo and ConstantContact, Online Marketing, webinars, Wordpress, online content,Traditional Marketing: Print - newspaper, direct mail, mass mail, radio, TV and Trade shows, Nonprofit: boards, fundraising, volunteer management, community service organizations,
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Company OwnerBoyce IndustrialNashville, Tn, Us -
Senior Account ManagerAmz Atlas Aug 2022 - PresentBirmingham, Al, UsAMZ Atlas helps brands reach peak performance on Amazon. For many brands, maximizing their potential begins by establishing control of the platform.-Managing and leading US business for large brands on Amazon through Vendor and Seller Central from logistics, advertising, content management, and creative content to grow sales.-Maintain long-term relationships with brands to build partnerships and sustainable growth.-Proactively collaborate with cross-functional colleagues such as logistics, finance, advertising, catalog management, creative content, and brand protection.-Provide weekly, monthly, quarterly, and annual updates; this includes tracking for Amazon sales and KPI’s. -
Company OwnerBoyce Industrial May 2022 - PresentCommercial overhead door and loading dock equipment company
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Ecommerce Sales ManagerNps Holdings Llc Oct 2020 - Jul 2022Green Bay, Wi, UsLaunched Merfin, Celtic, Response and Versa-Pak brands on eCommerce Marketplace platforms.Drove the strategy and content for eCommerce websites Amazon, Spreetail, and VMinnovations for Brands: Merfin, Celtic, Response and Versa-Pak. Developed market share potential reports, target price and marketing communications for new products with product development.Created yearly and seasonal promotional events, deals and calendar.Created and Managed Amazon Seller AccountEnsured fluid brand image and messaging across platforms.Executed product launch and campaign strategies, including broadcast, earned media and PPC.Managed the creative brief and artwork development for multiple brands and products.Oversee the development and utility of our company's income-generating sites.Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPI’s.Manage digital marketing channels across PPC, SEO, Display, and Amazon Advertising. -
Ecommerce ManagerDelk Oct 2019 - Oct 2020Nashville, Tn, Us- Drove the strategy and content for eCommerce websites for FrostGuard and Mychanic and increased sales by 10%. - Extended brands on Amazon and added to Ebay, Facebook Shop and Instagram.- Set annual and monthly eCommerce sales targets and the marketing strategies and Go-To-Market plans for new products. - Developed market share potential reports, target price and marketing communications for new products with product development.- Increased profit margin of products by 7%.- Created yearly and seasonal promotional events, deals and calendar.- Managed Amazon Seller Account and increased sales by 20%. - Managed team of marketing specialists, customer service and $400,000 advertising budget.- Ensured fluid brand image and messaging across platforms. - Executed product launch and campaign strategies, including broadcast, earned media and PPC.- Managed the creative brief and artwork development for multiple brands and products.- Participated in Culture committee to help set up for events, company cook offs, themed days, costume contests and won the Chili cook-off for bragging rights! - Always jumped in to help anywhere needed for events, projects or advice requested from executive team.- Fixed issues in Shopify and Klaviyo accounts which increased conversion tracking and ROI of digital advertising, increased subscribers and sales. Collaborated with several departments and teams to solve issues with freight, EDI, Amazon policies, new Algorithms, pandemics, tornadoes, or other eCommerce related issues. As long as we work as a team all problems have a solution and we can work through them! -
National Account Ecommerce ManagerJpw Industries Apr 2016 - Oct 2019Lavergne, Tennessee, UsDeveloped and drove internet sales, contract negotiation with vendors, product promotions and deals, and marketing scheduling for top e-commerce partners: Amazon.com, CPO.com, HomeDepot.com, Jegs.com, Rockler and Woodcraft. Recruited by executives for Special Project Team to boost morale, enhance processes, customer experience and align communications of the company with various departments. Active in company culture events, health fair, cook offs, contests and birthday celebrationsManaged internet sales channel, budgets and partners for annual sales of $40M. Increased sales from $30M to $40M. Create promotions and specials to drive sales. Use Vendor Central Daily and the "Guardian" of IDM and HomeDepot Link, Work with Strategic Vendor Specialist (SVS) daily at Amazon and Vendor Manager.Facilitated communication with customers and build long-term relationships to achieve business goals and ensure long-term success Managed summer and winter internsCollaborated with different departments to be liaison between customer and internal teams to ensure customers’ needs are metEnsured brand consistency and user experienceProficient in Microsoft Office: Excel, Word, Publisher, Outlook, Explorer; Google Apps -
Brand And Marketing ConsultantBrand And Marketing Consulting 2006 - Mar 2016Perform brand audit on all marketing collateral for consistent message, look and increase performance. Develop online strategies and content strategies.Audit suppliers and introduce new suppliers. Design logo and/or marketing materials Create brand identity and go to market planCreate marketing plans, recommend changes and new vendors.
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Marketing Manager Luxury Products GroupFranke Jan 2014 - Sep 2015Aarburg, ChWorked and lead team to develop and execute content calendars, publicity, media tours and new product launches. Recruited for special Culture enhancing team and the wellness team. Promoted new company culture and created internal communications to teams. Realigned all marketing materials to create consistent messaging and brand. Increased national advertising and brand awareness. Created online and email campaigns to drive leads and sales. Planned and lead sales meetings. Purchased marketing research to determine trends. Prepared presentations for executive staff. Added CGI kitchen vignettes to showcase more products and triple image library of beauty shots. Led photo-shoots. Created CEU courses to network and plan events for Architects and Interior Designers. Franke is a world-leading provider of solutions and equipment for domestic kitchens,washrooms, professional food service, coffee preparation and beverage delivery. The Groupis globally active with 13,000 employees working in 40 countries, generating revenues of 3 billion.Proficient in Mircosoft Office: Excel, Word, Publisher, Outlook, Explorer; Google Apps -
Marketing DirectorRenewal By Andersen Jan 2012 - Jan 2014Cottage Grove, Mn, UsLed all marketing, internet strategy, communications, development of collateral, events, public relations, brand standards and analytics. Analyzed marketing campaigns and measure cost of marketing per marketing activity and drop. Adjusted budgets to capitalize on marketing metrics. All marketing activities are metrics driven. Managed marketing budgets and cash flow. Added social media presence, updated trade show displays, added trade show workers which increased leads from shows. Streamlined marketing collateral and introduced new referral program. Increased advertising effectiveness dollars by 26% and increased appointments by 33% which increased revenue by 30%. Started direct response lead generation marketing campaigns. Led redesign of website, managed new layout, content and in the first year increased appointments from website by 46% and increased revenue from website by 46%.Kept traditional marketing mix with Television, newspaper and direct mail but updated messaging and look. Developed new concepts for TV commercials and radio spots to better target demographics. Refreshed brand image, maintained image identity and market share in premium replacement window segment and started adding a value segment line.Negotiated rates and schedules with radio stations, television stations, newspapers, marriage mails, phone directories, local magazines and other advertising suppliers. Managed small marketing team. -
Director Of Marketing And CommunicationsFrannet Apr 2007 - Mar 2011Louisville, Ky, UsHeaded the overall marketing and communications strategy and oversaw the planning and implementation of all campaigns and maintained creative oversight of advertising, public relations, website, leads, collateral, marketing materials, and publications. Conducted market research and developed marketing plans.• Developed corporate policies and manuals such as Corporate Branding Identity, branding standards, marketing manual, social media policy and guidelines, and guide to planning franchise expo (MTZ) events.• Responsible for annual marketing budget. In first year moved budget into the black and sequential years had budget surplus. • Managed SEO, printing, PR, lead generation, and online marketing vendors and provided marketing guidance for over 75 FranNet associates. • Wrote and Developed the "Crossroads" booklet for national partnership with the Association of Small Business Development Centers (ASBDC).• Redesigned Blueprint for Success to Road Map to Success brochure booklet; the flagship marketing tool for FranNet associates which was co-branded with national partner, SCORE. • Implemented online ordering system for all staff and consultants to order marketing materials and stationary from one approved vendor. • Held and/or facilitated marketing trainings for consultants on using and managing social media and marketing in their local markets. • Built online marketing, including social media presence from the ground up. • Directed press opportunities and crafted feature press releases that generated press coverage in major media.• Redesigned FranNet website for branding, client experience and search engine optimization which increased traffic by 40%, increased deals from website by 50% and ranked on first page for keywords. -
Marketing ManagerThe Learning House, Inc. Jan 2004 - Apr 2007- Planned and developed strategies to market 42 clients with online programs to potential students on a local, regional, and national basis,- Executed multiple integrated marketing and public relations campaigns such as direct mail, email ads, newsletters, press releases, and print ads,- Organized stories and created content for 3 electronic newsletters and sent each month,- Increased enrollment from 3,500 to 9,100,- Developed and executed of all press releases and marketing plans,- Organized all advertisements and campaigns,- Distributed marketing materials for print, direct mail and online advertising, - Evaluated marketing strategies and implemented plans and sought out new and innovative ways to market programs with banner ads, e-newsletters and other online advertising,
Heather Boyce Skills
Heather Boyce Education Details
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Tennessee Technological UniversityBusiness Administration W/Emphasis In Marketing/Management
Frequently Asked Questions about Heather Boyce
What company does Heather Boyce work for?
Heather Boyce works for Boyce Industrial
What is Heather Boyce's role at the current company?
Heather Boyce's current role is Company Owner.
What is Heather Boyce's email address?
Heather Boyce's email address is he****@****las.com
What is Heather Boyce's direct phone number?
Heather Boyce's direct phone number is +161579*****
What schools did Heather Boyce attend?
Heather Boyce attended Tennessee Technological University.
What are some of Heather Boyce's interests?
Heather Boyce has interest in Marketing Management, Social Media, Art, Online Marketing, Rv'ing, Professional, Brand Building, Home Decor, Children, Gardening.
What skills is Heather Boyce known for?
Heather Boyce has skills like Marketing Strategy, Social Media Marketing, Online Marketing, Marketing Communications, Marketing, Advertising, Digital Marketing, Strategy, Online Advertising, Leadership, Lead Generation, Integrated Marketing.
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