Simone Berry, recognized as one of Vogue Business’ “100 Innovators in Tech,” is a transformative brand expert and innovator at the crossroads of fashion, culture, and emerging technology. Jamaican-born, Simone spent a decade in the fashion industry, leading teams that scaled global brands to over $200 million USD in revenue. Her deep understanding of consumer and brand behavior became the foundation for her next move, as she pivoted from fashion to the world of emerging technology.Driven by a strong belief in transferable skills, Simone applied her vast knowledge of consumer behavior to Web3, helping brands navigate this evolving digital landscape. Her expertise has been critical in guiding companies as they adapt to new technologies, allowing them to stay ahead in a rapidly changing market.This led Simone to co-founded POC Lab, a female-led, award-winning studio at the forefront of the attention economy and the future of casual gaming. POC Lab drives culture through gamified experiences, developing communal, narrative-driven games that foster shared experiences and cross-cultural, intergenerational connections.POC Lab has successfully partnered with leading global brands like Walmart, L’Oréal, and Alo Yoga, advancing its mission to champion inclusivity and represent women, Black and Brown communities, LGBTQIA+, disabled, and POC individuals in emerging technology.Simone’s thought leadership has been instrumental in transforming how brands connect with audiences, and her expertise spans immersive technology, gaming, and Web3, as she continues to drive inclusivity and innovation forward. She frequently speaks on major global stages, including Davos, Cannes Lion, Web Summit, and Mastercard Conversations, and her insights appear in leading publications such as Vogue, Adage, Adweek, CoinDesk, and Forbes.A humanist first and futurist second, Simone is committed to ensuring that technology is not just a product but a story—one that champions inclusion and the promise of a better future.