ππ» Peter Berson Email and Phone Number
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ππ» Peter Berson personal email
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In today's fast-paced digital landscape, many businesses still view marketing as a mere expense rather than a strategic asset. My mission is to change that perception, especially for robotics companies, machine shops, and automation companies, by aligning brand missions, defining customer personas, and honing competitive positioning to create a comprehensive roadmap for sustained growth.If we collaborate, you might state, βI hadnβt thought of it that way,β or βNo oneβs asked me that before.β Clients often remark, βIβve never met someone with such a deep technical understanding who also βgetsβ marketingβthatβs unique.β This is because I donβt just build strategies; I solve the specific challenges that propel your business forward, blending technical insights with strategic marketing expertise.β‘οΈ WHY I TAKE A DIFFERENT APPROACH TO DIGITAL MARKETING β¬ οΈWith over 25 years in high-tech B2B, I specialize in transforming marketing into an actual business asset for machine shops. My career has spanned roles from software engineer, professional service engineer, and system engineer to digital strategist, providing me with a comprehensive understanding of all aspects of companies,My passion lies in making complex technologies understandable and engaging to target audiencesβfrom CNC machine operations to the intricate components that power robotics companies and modern manufacturing facilities. I help businesses reach their niche market and engage them in a way that leads to long-term, sustainable growth.β‘οΈ MAKING MARKETING WORK FOR ROBOTIC and AUTOMATION COMPANIES β¬ οΈI aim to transform digital marketing into a predictable lead pipeline, using data-driven insights and customized content strategies to drive growth. To improve profit margins, expand your market share, or attract new clients, my bespoke approach meets businesses' unique needs.At WSI, I provide Business Strategy Consulting that equips companies with a roadmap for success. Through a structured process, we define mission-aligned objectives, prioritize customer needs, and uncover key market opportunities. I focus on establishing measurable goals and KPIs that drive growth by creating a strategic path that reflects immediate priorities and long-term vision.π₯ Technology nerd (s/w engineer trained, tech enthusiast, AI addict)β΅ Love the outdoors and sailingπ Proud Massachusetts resident (love the oceans and mountains)βοΈ World travelerπ Interested to see if you are a fit, contact me directly at (978) 496-9176 or email me at peter@avelibywsi.com
Aveli By Wsi
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Principal And Wsi Marketing Consultant And Ai ConsultantAveli By WsiWestford, Ma, Us
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Principal & Wsi Marketing ConsultantAveli By Wsi Oct 2018 - PresentWestford, Massachusetts, UsAt Aveli by WSI, we provide a complete digital marketing service for CEOs, Business Owners, and Marketing professionals. Aveli By WSI will generate leads and increase sales by leveraging the power of the WSI network (wsiworld.com) and proven digital marketing strategies. We specialize in a complete company business analysis, analyzing how you compare to your competition with Web, Search, Local Presence, and Social. We then provide you with recommendations on how to improve in these areas. We can develop a complete marketing blueprint strategy to help excel your company's sales and marketing efforts.>Learn more at avelibywsi.com or email me at peter@avelibywsi.comIf you feel overwhelmed with keeping up with the following:β Responsive Web Designβ SEOβ Paid Searchβ Social Marketingβ Marketing Contentβ Reputation Management
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Wsi Marketing ConsultantWe Simplify The Internet (Wsi) Sep 2018 - PresentEtobicoke, Ontario, CaAveli by WSI is an independently owned marketing consulting firm that is part of WSI World. -
MemberRevgenius Jul 2020 - PresentNew York, UsRevGenius is a group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. -
Sr. System EngineerBenu Networks 2017 - 2018Burlington, Massachusetts, Usβ’ Assisted the director of marketing to relaunched the company's website on Wordpress. β’ Assisted the director of marketing to design a strategic content marketing plan to bring awareness to a new line of products.β’ Responsible for technical sales of a highly scalable virtual service platform. Providingwireless aggregation router (WAG) and Virtual/Universal CPEs.β’ Responsible for executing Proof of Concept trials with large Cable/Telco operators.β’ Supported the solution in both VMware and OpenStack environments.β’ Responsible for setting up commercial access points with SoftGRE and L2TPv3 tunnels to our platform.β’ Provided technical sales support for Sr. VP of North American Sales and VP of EMEA Sales.β’ Integrated with Security platforms Symantec RuleSpace, ZScaler, and WebTitan forcategorization of traffic.β’ Worked with 3rd Party Orchestration vendors to integrate with our Rest APIβ’ Worked with deploying Web Frontend and API in a Docker containerized environment.β’ Deployed Solutions in AWS, Google Cloud, and Microsoft Azure -
Sr. Systems EngineerSevone 2015 - 2016Boston, Ma, Usβ’ Responsible for building an encompassing enterprise demo for the whole company to help marketing and sales.β’ Responsible for technical sales of a highly scalable digital infrastructure monitoring platform.β’ Responsible for executing Proof of Concept trials with two large Financial Institutionsβ’ Collected data from SNMP, flow data, syslogs, JMX, and many other methodsβ’ Supported multiple Regional Directors in customer sales meetings with C-Level managementβ’ Required a deep understanding of positive business outcomes of prospective customers andconverting those into required capabilities to deliver a proper solution.β’ Supported monitoring of Cloud (AWS and Azure), OpenStack, SDN/NFV, and SD-WANβ’ Setup Docker, Rancher and Mesosphere on lab servers.β’ Wrote Scripts that interacted with SOAP and REST APIs -
Sr. Solution SpecialistVasona Networks, Inc. 2012 - 2015San Jose, California, Usβ’ Worked major tradeshows like CTIA and assisted in marketing efforts.β’ Responsible for product launch, trials and demos for Tier 1, Tier 2, Tier 3 carriers.β’ Within first 6 months helped close a $500K sales order to NSight Wireless, first commercial order for the company.β’ Supported the RAN congestion control products, which deliver an enhanced mobile data experience to improve QoE for mobile data networks.β’ Strong understanding of UMTS, CDMA, LTE data networks. β’ Solution integrated with RNC, SGSN, GSGN, PDSN, MME, SGWβ’ Worked with optical bypass switches from VSS Monitoring and Gigamon.β’ Developed a plan for centralized logging, and monitoring for our large deployment of 100s of servers. Utilizing open-source software Logstash, Elasticsearch, Kibana, and Nagiosβ’ Utilized and managed Salesforce.comβ’ Worked with R&D in Tel Aviv to define customer requirements. -
Sr. Consultant EngineerTaqua 2011 - 2012Richardson, Tx, UsTaqua acquired Tatara Systems in June 2011.Deployed a complete femtocell solution for NSight Wireless, using Tatara's Convergence Server, Taqua's MGCF and MGW, Airvana's femtocells, Acme's SBC, and Adax's SIGTRAN gateway. Projected included architecting, installation, project management, and acceptance Testing. Managed multiple resources from different vendors. -
Sr. Consultant EngineerTatara Systems Apr 2006 - Jun 2011Acton, Ma, Usβ’ Responsible for creating, delivering technical presentations for C-Level and Senior Level Executives.β’ Responsible for marketing product demos for major wireless tradeshows (CTIA and MWC).β’ Helped close a 100K deal with NTT-DoCoMo for our IPSec Client, and AAA security gateway product.β’ Supported Taquaβs Convergence Server the industry first 3GPP/2 SIP base femtocell convergence server.β’ A Technical advisor and influencer to the femtocell business development team.β’ Responsible for the product launch, trials and demos for Tier 1 and Tier 2 carriers including Sprint, Verizon, AT&T, and US Cellular.β’ Performed IOT with leading Tier 1 mobile infrastructure vendors Alcatel-Lucent, Nokia-Siemens Networks, Ericsson and leading femtocell providers Airvana, Airwalk, and Ubiquisys.β’ Integrated with MSC, SMSC, HLR, MRFC, MGC/MGW, and IMS Core from multiple vendors.β’ Supporting the convergence server required and solid understanding of SS7 (TDM and SIGTRAN), SIP, wireless mobile core and IMS for both GSM and CDMA operators.β’ Responsible for being the technical liaison for Airvana a PDG/PDIF vendor. Taqua provided Airvana with a mobility client (I-WLAN client, 3GPP/2 including IKEv1/v2 and Mobile IP v4). β’ Responsible for AsiaPac customers, including Korean Telecom, NTT-DoCoMo, NTT-West, and Softbank.β’ Deployed Taquaβs server products Subscriber Gateway a client management system and Security Gateway (AAA server).β’ Supporting the Mobile Broadband client required knowledge of RADIUS, LDAP, Wi-Fi authentication methods 802.1x, MD5, EAP-SIM, EAP-AKA, WPA, WEP, IPSec IKEv1/IKEv2, and Mobile IPv4. -
Sales EngineerSophos Inc. 2005 - 2006Abingdon, Oxfordshire, Gbβ’ Helped close the first Sophos Anti-Spam appliance deal when product was introduced worldwide.β’ Worked with a small team of account executives on joint calls, webinars, account planning and customer qualification.β’ Interfaced with various customers at both a business and a technical level and proposed viable solutions during customer meetings.β’ Supported products PureMessage for Unix a high performance and high volume anti-spam solution for enterprise e-mail gateways and Enterprise Solutions, a managed anti-virus product for endpoints on OS X, Windows, Linux.β’ Responsible for integrating the PureMessage product with Sendmail or Postfix mail transfer agents (MTA) and Lightweight Directory Access Protocol (LDAP) servers.β’ Developed proof of concept deployments of the Anti-Virus product using many different delivery tools, Apple Remote Desktop, Group Policy, and Novell Login Scripts. β’ Developed creative solutions to challenging problems presented by customers using my development skills like scripting and SQL queries.β’ Delivered an Anti-Virus speech at North East Regional Computing Program conference. -
Professional Service ConsultantQuallaby 1999 - 2005UsJune 2, 2005, Quallaby Corporation was acquired by Micromuse. December 2005 IBM acquired Micromuse which is now part of Tivoli Group.β’ Responsible for deployment of Quallabyβs network monitoring and performance management products to large network service providers and large enterprise customers.β’ Software was highly scalable, distributed system built on Sun and Oracle technologiesβ’ Responsible for integrating, designing, testing, deploying and supporting Quallabyβs product line.β’ Supported customerβs production systems 24x7, which included debugging, analyzing problems, and developing solutions or workarounds for the problem.β’ Developed SNMP performance metric formulae for Cisco, Juniper Networks, Redback Networks, F5, and other major network vendors.β’ Developed Java, Perl programs, and UNIX Shell scripts to integrate the product into customerβs environments.β’ Customized reporting systemβs web portal and Reports that ran on SilverStream application servers using HTML, CSS, JavaScript, Java.β’ Preformed many different database tasks that include creating Quallaby database on Oracle 8i/9i Servers, writing SQL queries, backup, restore, and maintenance of large databases. β’ Integrated Silverstream and reporting systems to use Lightweight Directory Access Protocol (LDAP). β’ Developed βStatement of Workβ and project plan (using MS Project) for Customers.β’ Technical Lead for several large customer deployments responsibilities included managing customers and their consultants, and reporting daily site status to Quallabyβs director of customer support.β’ Assisted sales department with pre-sales by providing technical support and deployment of proof of concept projects.β’ Customers included many Tier 1 Service providers such as SBC, British Telecom, Earthlink, and Telus. -
Sr. Software DeveloperNetsuite Development Corporation 1998 - 1999June 24, 2000 Visionael Corporation acquired NetSuite Development Corporation.Worked as a software developer and team lead on Network 2000 product and Network Audit.
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Sr. Software DeveloperXyplex 1993 - 1998Us1998 MRV Communication acquired Xyplex. β’ Worked as a Software Developer on various User interface projects.β’ Edge router which, supported ISDN PRI, T1/E1, Digital Modems, IP, and Frame Relay.GUI Router Configuration Projectβ’ Xyplexβs Branch office Routers and Access Servers features included: ISDN BRI, PPP, Aysnc. Frame Relay, X.25, IP, IPX, RIP, and Static Routing.
ππ» Peter Berson Skills
ππ» Peter Berson Education Details
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Framingham State UniversityComputer Science -
Joseph P Keefe Technical High SchoolElectronics
Frequently Asked Questions about ππ» Peter Berson
What company does ππ» Peter Berson work for?
ππ» Peter Berson works for Aveli By Wsi
What is ππ» Peter Berson's role at the current company?
ππ» Peter Berson's current role is Principal and WSI Marketing Consultant and AI Consultant.
What is ππ» Peter Berson's email address?
ππ» Peter Berson's email address is pb****@****one.com
What is ππ» Peter Berson's direct phone number?
ππ» Peter Berson's direct phone number is +197822*****
What schools did ππ» Peter Berson attend?
ππ» Peter Berson attended Framingham State University, Joseph P Keefe Technical High School.
What are some of ππ» Peter Berson's interests?
ππ» Peter Berson has interest in Children.
What skills is ππ» Peter Berson known for?
ππ» Peter Berson has skills like Sales Enablement, Solution Architecture, Sales Engineering, Pre Sales, Telecommunications, Technical Marketing, Unix, Ip, Linux, Wireless, Perl, Integration.
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