Bert Hoffman Email & Phone Number

San Francisco Bay Area

Evaluate the performance of assigned products/services in the market by comparing actual results with forecasted projections and assessing their alignment with business case objectives.Continuously observe market trends and communicate insights, growth opportunities, and potential risks to product managers and retailers.Generate targeted reports for company-wide updates and encourage cross-functional accountability and performance.Conduct in-depth analyses of sales and product performance data in collaboration with retailers and internal teams. Perform root cause analyses on issues affecting product/service lifecycle and assign urgency levels, communicating and collaborating with teams to facilitate prompt issue resolution. Conduct thorough audits to ensure the solution meets the desired customer experience.Collaborate with external stakeholders to develop and introduce product/service releases. Contribute to the development of training programs and troubleshooting materials to support effective solution deployment of new territories. In charge of continuous improvement efforts focused on elevating the overall product/service experience for the company.

Built local and regional awareness of firm via digital, print, and live marketing efforts; piloted and tested different marketing programs targeted at generating leads and sales.Completed thorough market research noting industry trends, conducted SWOT Analyses to develop and refine marketing strategies. Developed, coordinated, and implemented novel marketing efforts via variety of platforms, including traveling marketing vehicles, ROI reports, and marketing data compilation.Successfully led Residential Direct Sales campaigns Collected and submitted client documents and signatures for Permission to Operate.Performed final client walkthrough, providing system guidance, information, and specs.

Sales Representatives for Verizon Home Services and Verizon FiOS campaign.Managed and maintained marketing materials and distribution amongst field representatives. Conducted marketing campaign introducing FiOS services to residents within Verizon Home service areas.Met and exceeded sales goals of new and upgrade service installation appointments. Responsible for adapting to unique communication scenarios, conducted analysis to tailor product and service presentation. Utilized proprietary equipment and secure web login to verify service availability, set appointments.

Attended Disney College and interned at Disneyland ParkLearned business model and success of marketing/advertising concepts of Disney along with importance of corporate culture Maintaining themes throughout marketing platforms to distinguish product lines

Maintained and organized a student center for high school students at City College. Was in charge of staffing and scheduling; maintaining and monitoring supplies; consulting with my superiors on process efficiency and budgeting; assisting student with any issue that might arise be it educational or other.

Balboa Park Cultural Partnership

Analyzed the, Balboa Park Cultural Partnership, business needs and communication objectives for the development and implementation of SalesForce; a cloud computing based, fully comprehensive, CRM platform. As an intern I worked in a two man team, under the direction of Professor Michael J. Capon of UCSD, to align the BPCP's goals with an end-to-end customer experience that match the 5-step decision making process.

Bs, Integrated Marketing Communications

Finishing my last semester at SDSU

As, Business Administration