Bert Mcdowell work email
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Bert Mcdowell personal email
Charismatic marketing leader driven by creativity and inspiration with experience in driving measurable results. Extensive experience in building and creating brands, strategy development, sales & market planning, messaging and communications, marketing execution and talent management in consumer driven products. Enjoys building and leading global teams to deliver creative solutions that have a measurable impact on the business.Core strengths include proven ability to increase productivity and profitability through marketing insights, cross-functional team leadership, collaboration and communication and known for driving growth through strategic and innovative consumer and customer understanding and insight.Specialties: Marketing, Consumer insights, Strategy, Competitive intelligence, Innovation, Advertising, Brand Management, Positioning, Segmentation, Messaging, PR, Analyst Relations, Influencer Marketing, Social Media, Demand Generation, Market Analysis, Business Transformation
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Senior Marketing ExecutiveBlinkGreensboro, Nc, Us -
Institutional MarketingCarrier Enterprise May 2022 - Apr 2024Charlotte, North Carolina, Us -
Senior Marketing ExecutiveBlink Nov 2018 - Apr 2022Serve as a senior marketing consultant servicing multiple brands and industries such as: • Synthetic Turf International – Created detailed marketing plans with a focus on new customer acquisition and expansion of service options. 2016 sales for Atlanta franchise increased +15% to highest levels ever• Lee Jeans – Created new consumer feedback program utilizing expert groups which help streamline product development and new product introductions• Jamaica Blue Mountain Coffee – Developed new marketing plans focusing efforts toward most profitable consumers and more effective communication and enhanced promotional offerings• BBDO – Advertising agency – Worked on evaluating AT&T marketing and ecommerce campaigns and finding more effective ways to communicate new product introductions
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Senior Director Of Advanced InnovationKayser-Roth Corporation Nov 2017 - Nov 2018
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Marketing Strategy ConsultantVarious Cpg And Apparel Companies Jan 2009 - Oct 2017• Ran my own business as an independent contractor• Simultaneously served multiple brands with VF Corporation on a contract basis• Developed and executed marketing programs for CGP, food, and apparel brands• Leveraged consumer insight techniques to enhance brand positioning and new product ideas• Worked cross-market to serve multiple brands and industries. Examples: Lee Jeans, AT&T, Wrangler Jeans, Jamaica Blue Mountain Coffee, Synthetic Turf International, and Anisa International (make-up)
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Senior Manager - Marketing InsightsEarthlink Aug 2011 - Jun 2015Atlanta, Georgia, Us• Business transformation leadership to move the company from consumer business to a leading managed services, IT services and cloud company• Enhanced company’s position within the retail industry strengthening ties to Fortune 500 companies• Revised customer satisfaction and new product evaluation research that drove product repositioning• Created new brand messaging platform that met financial and revenue goals of the Exec. Team• Established key analyst relationships within Gartner, Forrester, IDC, and 451 research• The analyst programs repositioned the brand among key decision makers and drove product roadmap• Managed a team of marketing analysts to align the market, messaging, and our platform offerings -
Director Strategic Marketing & ResearchVanity Fair Intimates 2005 - Jun 2008Responsible for creating a competitive advantage for Vanity Fair Brands (VFB) by delivering fact-based consumer/customer understanding and insights that facilitate speed and accuracy of strategic and tactical decision-making across all critical parts of the organization, U.S. and European operations. Responsible for driving brand growth and profitability by offering strong decision-making support based on customer insights and based on a thorough understanding of the competitive landscape for each of VFI’s major brands, Vassarette, Bestform and Curvation in Mass and Vanity Fair, Lily of France and Tommy Hilfiger in Department/Specialty.Developed new Innovation platform for the entire organization that has driven new product introductions. As part of the new innovation process, enhanced the consumer insights function to provide critical inputs that have accelerated brand growth across all classes of trade. Working in conjunction with Wal*Mart management, developed an overall apparel segmentation platform that helped better define consumer opportunities for Wal*Mart and VF Corporate. The new segmentation provided a clearer picture of consumer targets and their needs in apparel.
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Director Of MarketingKayser-Roth Jan 2000 - Jan 2004Responsible for developing, implementing, and executing marketing plans and strategies for all Kayser-Roth branded and private label brands of socks (Men's, Women's and Children's) and sheer hosiery including tights and trouser socks. P&L responsibility for $300MM legwear business. In 2002, developed two new sock programs for No nonsense that more than doubled its annual sock sales. Increased total division's sock sales +15% in each of past two years.In December 2003, helped form new management team charged to reposition, update and grow the No nonsense brand beyond its current base. Developed company strategy for private label programs and gained three major private label programs for Wal*Mart (George), Kmart (Joe Boxer) and Target that capitalized on new manufacturing innovations and international sourcing expertise. 2003 was the third consecutive year of growth under new strategic plan.Responsible for developing and implementing marketing plans for Burlington and PrimaSport, the largest sock brands in Sam's Club. Grew overall sock business in clubs during the past two years by introducing new product and packaging ideas for both men's (Outdoor) and women's (Holiday) programs.
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Senior Brand ManagerTotal No Nonsense Pantyhose And New Products Jan 1997 - Jan 2000
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Brand ManagerNo Nonsense Fashion Accents Jan 1993 - Jan 1997
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Research ManagerKayser-Roth Jan 1992 - Jan 1993
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Senior Research AnalystKayser-Roth Jan 1991 - Jan 1992
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Marketing Research AnalystKayser-Roth Jan 1990 - Jan 1991In 1999, refocused the marketing mix to strengthen the No nonsense brand equity resulting in growth of the overall business to its highest share levels in a five-year period. Developed a unique brand story capitalizing on consumer trends that enabled the expansion of retail space for the brand from an average of 4' at retail to 6'. Managed all advertising elements for the brand from print to point of sale materials.Repositioned the No nonsense Great Shapes brand and introduced new styles of product, made dramatic packaging and point of sale changes, and altered the pricing structure that made the program significantly more profitable. Created a revolutionary hosiery buying experience in the mass market that resulted in an increase in dollar sales of +38% and units sales of +30% in a declining market and has made No nonsense Great Shapes the fastest growing hosiery line in the mass market over the three year period.Developed new positioning for No nonsense "Family Sock" program and developed a non-sheer fashion legwear business composed of socks, trouser socks and tights positioning No nonsense as the one stop for all a woman's legwear needs. No nonsense Fashion Accents tripled in sales during the three-year period going from less than $7MM to over $20MM. Fashion Accents distribution at retail more than doubled during the period resulting in double-digit sales and profit increases for the brand (sales growth up +52% in FY95
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PsychologistWake Forest University School Of Medicine Jan 1986 - Jan 1990Section on Neuropsychology Selected and administered a variety of advanced and multi-parametered psychological tests based upon patient case history and testing objectives. Interpreted tests and recommended treatment options to the attending physicians. Conducted neuropsychological tests evaluating the relationship between brain function and behavior. Studied the impact of head injury, stroke and psychiatric conditions on the brain's ability to process, store and retrieve information. Tested, analyzed and reported research results on federally funded reading disability study that tracked dyslexic children through adulthood.
Bert Mcdowell Skills
Bert Mcdowell Education Details
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Wake Forest University - Babcock Graduate School Of ManagementMarketing -
Wake Forest UniversityPsychology
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Campbell UniversityPsychology
Frequently Asked Questions about Bert Mcdowell
What company does Bert Mcdowell work for?
Bert Mcdowell works for Blink
What is Bert Mcdowell's role at the current company?
Bert Mcdowell's current role is Senior Marketing Executive.
What is Bert Mcdowell's email address?
Bert Mcdowell's email address is mc****@****msn.com
What schools did Bert Mcdowell attend?
Bert Mcdowell attended Wake Forest University - Babcock Graduate School Of Management, Wake Forest University, Campbell University.
What skills is Bert Mcdowell known for?
Bert Mcdowell has skills like Strategy, Brand Management, Product Marketing, Marketing Strategy, Customer Insight, Marketing, P&l Management, Product Development, Management, Marketing Research, Strategic Planning, Market Planning.
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