Bert Philipsen Email & Phone Number

Amsterdam, North Holland, Netherlands

E2E product responsible for Ecommmerce. Currently focusing on Product Health and Buy (cart/checkout). Stack: Shopify, Vercel, Github, Contentfull, Odoo, Klayvio, Figma, Patchworks a.o.

Amsterdam Area

Lead / Group Product Manager for User Generated Content & Moderation. The team's mission is to elevate consumer voices across Nike’s digital ecosystem, build purchase confidence and drive connection between Nike Members.Role:• Setting Objectives: Definition and evangelisation of the product vision, mission, strategy and OKRs• Leadership: Grow and nurture a team of talented product managers • Execution: Managing the overall product planning, discovery and development process while creating a product culture that embraces rapid and continuous testing, collaboration and empowered teams• Stakeholder Management: Partner with cross functional Leadership Team and stakeholders from design, engineering, digital marketing, digital operations and membership/loyalty, unblocking the team where needed.Main Achievements:• Strategic pivot: Pivot from focus on FE Social features to laying the foundation (moderation) first.• Driving vendor selection: Leading RFI / RFP all the way to selection of a moderation vendor• Adding / updating UGC entry points: Ratings & Reviews, User Generated Images• Community of practice (CURV): Establishing and leading a COP, with the purpose of cultivating collaboration, insipiring innovation by sharing knowledge about best practices and new techniques More details about initiatives / achievements can be shared on request

Amsterdam Area

Lead / Group Product Manager for Nike Experiences (NXP). On the NXP platform Nike and its brand partners offer virtual + in real life events to Nike Members. Our mission is to enable Nike Members to connect, participate and have access to sport.My role involved setting product vision & strategy, prioritization, execution, people management and stakeholder managementMain Achievements:• Redefinition and evangalization of new product vision, mission, strategy, including introduction of OKRs.• Complete overhaul of the entire consumer journey leading to double digits conversion increase• Migration to Cloud: Moving from monolithic to service based architecture, hereby greatly improving speed, performance and flexibility while also tackling the overall UX. • Foundational work: Uncovered foundational / performance issues like low code coverage, incorrect instrumentation and lack of feature flags. Identified and implemented tools (ie. Lighthouse, Event Registry Validator, Optimizely) that could be used to fix this.• Maturing way of working: Implementation of continuous discovery and delivery framework greatly improving our innovation power and velocity

Hilversum

Product responsible for all three Nike Apps in EMEA, focussing on user growth and enabling new markets in EMEA. I was responsible for discovery, acquiring funding/prioritization, delivery (localization, globalization), GTM and operationalization. Main initiatives:• Nike App Expansion: Roll out of the Nike app to 33 countries and a $500 mio. sales channel• NRC / NTC: Integrating shopping capabilities in Nike’s activity apps. $40 mio yearly sales

Amsterdam Area, Netherlands

As senior product manager I was involved in the ideation and launch of the Peer to Peer Payments App called Tikkie. As it was the first of its kind in the Netherlands, the App quickly grew very rapidly, to 4 million users.Once a solid user base was established we started looking for ways to monetise the App. We defined several B2B use cases for our business clients, tested and validated them (problem-solution fit). Then and after attracting some customers with an initial small team (product-market fit), we moved to a growth phase, during which we grew the team and further build out the solution. The solution then consisted of three elements: (1) Business App (2) Business Portal (3) Business API

Amsterdam, North Holland, Netherlands

Developed and launched a festival and party App for both Android and iOS. We (team of three) built the app as we noticed that people where overwhelmed by the amount of festivals and parties around Amsterdam. Our app offered a curated list and also showed which of your facebook friend were going. The App got quite some traction and on good days, like around Amsterdam Dance Event, we got hundreds of unique visitors.

Amsterdam Area, Netherlands

Responsible for the development and launch of new payment and identity services. My tasks range across all aspects of product management, like developing a pricing and promotion strategy. But also choosing the right distribution channels, prioritizing backlog items for the development team and building strategic partnerships with suppliers, competitors and resellers. Some of the propositions I work(ed) on:• iDIN: ABN AMRO's product manager for iDIN. This online service offers consumers the possibility to identify themselves using their bank's credentials. Our Business Clients used this as a trusted online identification mechanism for their clients.• eID strategy: After launching iDIN I defined an broader eID strategy for ABN AMRO. This included an RFP and the setup of a strategic partnership that would allow us to offer a broad range of identity products, thereby becoming a one stop shop for our business clients.• Payment service provider (PSP): At ABN AMRO we had set up a partnership with a PSP. I was responsible for leading a market research on the PSP market that would help us with our positioning.• Bonnenbox: A mobile banking feature that attached the invoice to the banking statement.

Amsterdam Area, Netherlands

Selected as one out of 300 candidates for the management traineeship. I did the following assignments:• Big data: developed big data business models and experiments like predicting ‘churn’.• Channels: proposal on enhancing the C/I Ratio of two mobile banking channels for corporates.

Zaandam

As a management trainee, besides the extensive management training I did two rotations:• Group Control: I was the financial counterpart for marketing and campaign management.• Risk & Compliance: Responsible for implementation of new risk controlling system at HR partner.

Shanghai City, China

I combined the last year of my study with a market study, including two months field research in China. I was responsible for:• Doing a market study on the Chinese market for a German solar cell producer.• Acquiring companies interested in a market research on the Chinese market.

San Jose, Costa Rica

Responsible for the (online) promotion of Dutch companies in Costa Rica and market research.

Msc, Business Studies, 8,0

• CUM LAUDE • Double specialization in both business strategy and finance. • Thesis: Indian acquisitions in the United States.

Bachelor, Economy & Business Studies

At the Universitat Pompeu Fabre (Barcelona) I followed additional courses for my Bachelor degree at the University of Amsterdam

Bachelor, Economy & Business Studies

• Thesis: The sustainability programs of Brazilian companies