Berta Arenas Email & Phone Number

España

Development of individualized action plans per customer, project management with teams from different departments and Lean consulting applied to sales. Responsible for marketing for the development of new promotional materials and launch of new products. Market and competition studies. Participation in management meetings to decide commercial strategies and to define requirements for new products, both equipment and software, following the market needs.Among my main achievements: - Being the precursor of the change from a traditional sale to a consultative sale, including value proposals linked to digital solutions, with the result of the creation of new opportunities and the establishment of relationships of trust with customers.- Development of promotional material for new products and communications to customers- Optimization of tender processes to improve internal management.

Sant Cugat Del Vallès, Cataluña, España

Focus on the acquisition of new customers through the establishment of personalized strategic plans and consultative sales. Leadership of transversal teams for the achievement of the established objectives. High-impact presentations including digital solutions.As main achievements: - I increased sales of the Pathological Anatomy line by developing a commercial strategy based on consulting and workflows studies for the acquisition of new clients, including a large private hospital group nationwide and the region of Aragon.- Participation in the launch of new digital solutions, including high-value presentations to customers, and achieving the first success story with a private customer in a multisite configuration.

Sant Cugat Del Vallés, Cataluña, España

Focus on the acquisition of new customers through the establishment of personalized strategic plans and consultative sales. Leadership of transversal teams for the achievement of the established objectives.Highlight the participation in the strategic plan that resulted in the gain of a community HPV screening.

North Of Spain

Medical visit in the north of Spain for the promotion of diagnostic products and clinical sessions. Visits to government to encourage the introduction of products.As main achievements:-Becoming the commercial in Spain with the highest sales increase in that period. - Development of a specific methodology for the acquisition of new customers.

North Of Spain

Configuration and training in equipment for clinical analysis services in the area of the north of Spain, participating in the process of sales and advice to the customer.Internal award for the success in the implementation of a new pre-analytical chain in a Clinical Medicine service.

North Of Spain

Sale, configuration and training in equipment for hematology and molecular laboratories in the north of Spain. Realization of personalized laboratory automation projects and clinical sessions, in order to give added value to our products.Highlight the acquisition of new customers such as H. Central University of Asturias and Transfusion Center of Asturias

North Of Spain

Configuration and maintenance of the programs. Customer training and resolution of incidents.

Asturias

Implementation and monitoring of the APPC system and Quality Systems (ISO 9001) to companies in the food sector.

Marketing And Sales Expert. Sales Management

Bachelor’S Degree In Chemistry

Consultora De Sistemas De Calidad

Técnico Superior En Prevención De Riesgos Laborales

Especialidad Seguridad en el Trabajo

Gestión Medioambiental

ISO 14000, Gestión de Residuos, Evaluación del Impacto Ambiental, Educación Ambiental

Licenciatura, Chemistry