Berta Hamana Email and Phone Number

Responsible for running day-to-day operations at a business and guiding general business strategy. Responsible of hiring and scheduling staff, tracking cash flow and setting sales goals for the team.• Plan and implement strategies of products and services to increase the sales volume and revenues.• Establish strategic alliances.• Negotiate rates and service conditions with suppliers as Fedex, DHL, Purolator, Canada Post and Avianca Express.• Customer Service.•Responsible for analysis of financial statements.•Responsible for communication with Provincial and Federal government entities.

- Design and implementation of marketing plan.-Communication with Schools, students and Government Institutions.-Establish Business Agreements with student recruiters.-Analyze and develop new business opportunities.

-Plan and direct the implementation of the marketing strategy of products and services.- Establish and develop strategic alliances.-Conduct market research.-Create and improve loyalty programs for customer and affiliates.-Responsible for the company website and participation in the social network.-Develop social responsibility programs.-Organize events for clients and affiliate network.-Member of the Steering Committee.Special achievements:• Develop and implement a communication plan and participate in social networks to increase brand recall and preference for prepaid services.• Develop volunteer program recognized as the best business social responsibility program among the 40 countries of the multinational Edenred.• Design and develop business partnerships to increase revenues through fees charged to affiliates.

• Develop and implement marketing strategies based to add value to brands and products with a business objective of $27 million. • Conduct and analyze market research.• Develop and launch new products.Special Achievements:• Manage the Quaker brand and the launch of new food products in Venezuela and Colombia.• Create and implement a marketing plan to increase the market share of the local brand of detergent for the leadership category, beating the mark of Procter & Gamble.• Start the first brand of frozen seafood products in the Venezuelan market.

• Responsible for marketing and advertising management, promotions and strategic planning of the brand.