Berta Arqués Castro Email & Phone Number

Barcelona, Cataluña, España

- Manage the Marketing, Communication, Quality, and Technical departments.- Design and execute the marketing plan while conducting thorough market analysis to inform strategy.- Plan, control, and optimize the marketing's budget to ensure efficient use of resources.- Develop, implement, and oversee the global marketing strategy for the Spanish subsidiary to enhance brand visibility, generate leads, and maximize ROI.- Lead and supervise a cross-functional team comprising marketing, quality and technical professionals, providing strategic guidance, motivation, and fostering professional development to achieve organizational goals.- Manage the brand's image, including the development and management of printed materials and digital content for the subsidiary.- Manage relationships with suppliers and external agencies to support departmental objectives.- Strategically plan and oversee both internal and external communications for the subsidiary.- Coordinate events, presentations, demonstrations, and trade shows to maximize impact and engagement.- Foster interdepartmental collaboration to identify synergies and optimize resource utilization.

Barcelona, Cataluña, España

Key responsabilities: - Lead the NPD process to leverage innovative and emerging market opportunities.- Enhance the market presence and competitive positioning of the product brand.- Develop and oversee the execution of annual marketing plans and budgets.- Execute marketing strategies for assigned products, ensuring alignment with overall business objectives.- Conduct in-depth analysis of market trends and provide strategic recommendations.- Manage and evaluate promotional actions to ensure maximum ROI and KPI achievement.- Formulate and implement an effective communication strategy.- Oversee and integrate both online and offline communication initiatives.

Barcelona, Cataluña, España

Key responsabilities: - Support Business Manager in presentations and sale's annual plan- Responsible for the development, execution and performance of all sales programs designed to increase presence and sell-out- Analyze trends and recommend necessary changes- Improve sell out KPIs- Create detailed reports, outline problems and identify opportunities- Exploit business in terms of volume, visibility and profitability, grabbing all the opportunities offered by the market and the customers- Coordinate stock breaks in each zone- Interact with the stakeholders and experts in order to understand their requirements

Barcelona, Cataluña / Catalunya, España

Key responsabilities:- Support Business Manager in presentations and marketing's annual plan- Coordinate, analysis and take conclusions of quantitative and qualitative reports of consumers, products and market trends-Leading new product development process to exploit market opportunities- Analyze trends and recommend necessary changes- Plan, develop, execute and control marketing campaigns - Brief creative agency marketing campaigns- Design and control of all materials (Menuboard, Totem, CMB...) for all POS- Support and control digital campaigns- Develop promotions and track results (KPIs)- Support and control marketing budget- Preparation of events and fairs- Reporting of monthly closings of A&P activation budget- Attend and participate in marketing and sales meetings

Palau-Solita I Plegamans, Catalonia, Spain

Key responsabilities:- Support Buyer's Manager in presentations and annual plan- Coordinate, analysis and take conclusions of quantitative and qualitative reports of consumers, trends or fabrics of the market- Weekly and monthly report of sales- Tracking and follow-up of production schedules and processes- Nurturing of solid relationships and direct negotiation with suppliers- Estimating costs & Budgeting- Attend and participate in meetings

Région De Barcelone, Espagne

Key responsabilities:- Support Business Manager in presentations and marketing's annual plan- Coordinate, analysis and take conclusions of quantitative and qualitative reports of the market- Management of the marketing mix- Create new website and new social profiles from the scratch- Plan and control advertising, branding and digital campaigns- Support and control marketing budget- Preparation of events and fairs- Support and analysis of SEO, SEM and main conversions indicators (KPIs)- Attend and participate in meetings

Programa Thepowermba, Business, Management, Marketing, And Related Support Services

Grado En Negocios Y Marketing Internacional, Business, Management, Marketing, And Related Support Services

Fsa - Faculté D'Administration, Business, Management, Marketing, And Related Support Services, Exchange Program Experience

Convenio Bilateral

Bachillerato