Berta Fernández Paz Email & Phone Number

Ferrol, GA, ES

London, United Kingdom

A Coruña, Galicia

• I work as a design specialist for the in-house marketing team. The bulk of the work is focused on the company's paid campaigns, as well as the maintenance and evolution of the brand and graphic support for events.
• Design of creativities for paid media campaigns.
• Creation of a design and prototyping system for web projects.
• Design and development of landing pages.
• Maintenance and creation of new sections of the corporate website.
• Design of printing materials to use in events.

Gijón, Principado De Asturias, Spain

• I was part of the internal marketing team as Senior Visual Designer. I began to tackle graphic design tasks to progressively focus on web design and layout.
• Design of graphic material for social networks and the brand's blog.
• Design and development of corporate newsletters.
• Maintenance and graphic evolution of the brand identity.
• Web page design and maintenance of design systems.
• Layout of landing pages and web pages in Webflow.

A Coruña, Galicia

• I designed web pages for different companies within the agency's design team. I also tackled graphic design and branding tasks, to a lesser extent.
• Web design for corporate and ecommerce pages.
• Development of web pages in Wordpress.
• Ecommerce development in Prestashop and Woocommerce.
• Creation of logos and visual identity for clients.
• Corporate stationery design.

Vilagarcía De Arousa, Galicia

• I collaborated as a freelance senior graphic and web designer for client accounts from various sectors.
• Logo design and brand identity.
• Corporate stationery and printing materials.
• Labeling of premises and vehicles.
• Creation of banners, promotional images for publications, animated and static.
• Writing content for social media posts for client accounts.

Málaga, Andalucía

• I joined the Freepik team again as a freelance contributor. Once again, I was in charge of designing weekly illustration packs following the art director's guidelines.
• Design the illustrations that would be uploaded to the Freepik platform.
• Adaptation of the graphic style of the illustrations to the one requested.
• Time management and coordination with the art director.Tools: Illustrator.

A Coruña, Galicia

• I joined the team as a freelance collaborator. During the time I worked with Opositatest I focused on graphic design tasks for payment methods and sending emails.
• Creation of creatives for paid campaigns on social networks and for sending emails: → Opoawards 2019 Campaign. → Cyber ​​Monday 2019 Campaign.
• Layout of schemes for the web.
• Approach to new graphic lines for social networks.Tools: Photoshop, Illustrator, InDesign.

Madrid

• I collaborated as a freelance motion grapher, video editor and signer, mainly in the creation of animated videos for Iberia's internal communications.
• Creation and assembly of internal communication videos for Iberia: → Safety Campaign. → Bag on Board Campaign. → Backwards Campaign (awareness).
• Signage for streaming for the PR Noticias awards ceremony.
• Logo animation for clients.Tools: Premiere, After Effects, Photoshop, Illustrator.

Madrid

• I was part of the team as a graphic designer, focusing for the first time on the creation of web pages.
• Layout of web pages in Wordpress.
• Logo design and visual identity.
• Design of offline materials for printing.
• Preparation of graphic campaign proposals to submit to the competition.
• Redesign of Mr Rabbit's corporate identity.Tools: Wordpress, WooCommerce, Photoshop, Illustrator, HTML, CSS.

Málaga, Andalucía

• I designed weekly illustration packs following the art director's guidelines.
• Design the illustrations that would be uploaded to the Freepik platform.
• Adaptation of the graphic style of the illustrations to the required one.
• Time management and coordination with the art director.Tools: Illustrator.

Barcelona

• I designed and maintained the design system in Sketch for the application of a Canadian company in the financial sector (Currency Alliance).
• Iteration on already designed components of the design system.
• Proposing solutions for specific client needs.
• Expansion and refinement of the design system in Sketch.Tools: Sketch, VirtualBox, Photoshop, Illustrator.

A Coruña, Galicia

• I carried out graphic and web design tasks, video editing and community management. Managed client accounts in defense meetings and project presentations.
• Design of promotional banners for payment methods.
• Design of logos and corporate identity manuals.
• Design of stationery and printing materials.
• Animation and video editing.
• Web design (corporate service pages, landing pages, online stores).

A Coruña, Galicia

• I wrote and edited content for interactive TV on an internal management platform.
• Loading content into the company's internal CMS.
• Writing platform content.
• Management of client emails and incidents.Tools: Photoshop, CMS, Excel.

Creative Ui Skills Course, Ui

Ma Design, Visual Identity And Branding, Graphic Design, 8,19

Hnc Web Application Development, Web Development

Fine Arts Degree, Art

Web Design & Development Master, Graphic & Web Design, 9

Specialization in the areas of graphic and web design. Photoshop, Illustrator, Dreamweaver (HTML, CSS), WordPress.

Audiovisual Communication Degree, Audiovisual Communication

Graphic design studios, 3D infographics, animation, video and audio editing, photography, script and programming. Completed and completed.