Berta Maeso Deitg Email & Phone Number

Barcelona, Cataluña, España

Greater Barcelona Metropolitan Area

International company specializing in the design and manufacture of lighting solutions. - Leading the new Ecommerce website, focused on first-sight user experience.- Defining, planning and executing the Digital Marketing strategy in Marketplaces and own website (orientation to SEO & paid campaigns).- Producing, directing and optimizing Content for a large number of SKUs, managing the relation with partners and suppliers.- Designing and implementing the Social Media strategy for the Forlight brand.- Managing paid campaigns on Instagram, Facebook and Google Ads.- Coordinating the Copywriting and Translation of Product Descriptions with a strong SEO focus.- Establishing B2B marketing solutions with retailers.- Estimating and managing budget allocation and workload distribution.

Greater Barcelona Metropolitan Area

Responsible for 4 Brands and 6 Products in the cosmetic industry, reporting to the CEO and COO.- Defining and executing the Brand Strategies of all 4 brands- Leading the main brand’s expansion to new geographical markets across Europe and North America- Developing market analysis: natural cosmetics, eyelash treatments & body toners- Creating and executing the brand image transformation of 2 brands- Leading the design and launching of 2 e-commerce websites (Wordpress), coordinating the project with the design and web services teams.- Managing Amazon content of the 6 products, ensuring the full and correct communication of all brand images-Coordinating Amazon deals and paid campaigns with the support of the SEM Team- Optimizing SEO of E-Commerce websites (Wordpress and Magento)- Reporting and analyzing weekly and monthly KPIs

Greater Barcelona Metropolitan Area

- Managed 2 e-commerce websites (Magento and Wordpress)- Executed the Social Media strategy (calendar management, promotions and ads, giveaways) for 2 brands- Executed influencer marketing strategies for 2 brands- Collaborated in 1 new product launching- Created and implemented content for Amazon and Social Media, coordinating with the Design Team- Developed market analysis- Optimized SEO (Wordpress and Magento)- Reported and analyzed sales KPIs- Designed blogs and created valuable content to generate traffic- Provided customer service for 2 brands

Barcelona, Catalonia, Spain

- Led the Digital Brand Image transformation with the design, creation of a new corporate website- Defined and implemented keywords for SEO positioning of corporate website- Collaborated in market analysis in the Humanitarian, Aeronautics and Logistics sectors- Generated and managed leads to the sales funnel using CRM- Assisted in international fairs in the Humanitarian, Aeronautics and Logistics sectors as the marketing representative- Developed the marketing plan for the aeronautics industry- Created content, including news, articles and social media posts

Barcelona, Catalonia, Spain

- Developed market and competitor analysis for humanitarian, aeronautics and logistics sectors- Provided assistance to the sales team searching leads and contacting potential customers- Created content, including news, articles and social media posts

Barcelona, Catalonia, Spain

- Monitored clients and mass media companies- Helped managing 4 formative sessions- Wrote 3 press releases- Created PowerPoint presentations for clients

Barcelona, Catalonia, Spain

- Revised accounting information of 3 companies using Excel- Managed 2 records of the Business Register of Barcelona- Wrote reports about bankruptcy administration issues

Bachelor Of Business Administration (Bba)

Activities and Societies: High involvement in student associations: - Head of Marketing at oikos Barcelona, a students association.

Exchange Program, Business/Commerce

During my exchange program I specialized in Product Marketing, Communication, Enterpreneurship and Leadership. Founded in 1869.