Bertan Can Dursun Email & Phone Number

Istanbul, Türkiye

Istanbul, Turkey

• Categories in scope: GumBrands in scope: First/Falım/Tipitip/Şıpsevdi/Bubblicious
• Pricing, Profit & Loss management.
• Responsible for AC Planning and achievement for his responsible categories.
• Planning and execution of annual Trade Marketing Plan & Monthly Activity Grid for all channels.
• Co-ordinate the annual Gum promotional plan (mechanics and budget) across channel and customers.
• Instrumental in effective execution of the category plan across channels and customers.

Istanbul, Turkey

• Categories in scope: Gum & Candy & Gifting & Offering & Chocolate & BiscuitsBrands in scope: First/Falım/Tipitip/Şıpsevdi/Bubblicious (Gum), Olips/Jelibon/Sour Patch Kids/Tofita/Missbon/Topitop/ (Candy), Kent (Gifting.
• Responsible for driving outstanding in-store visibility working with the sales and marketing teams through innovative and effective display solutions and merchandising tools in line with the category / brand strategies.
• Determined and ensured in-store excellence standards in line with both global standards as well as country dynamics.
• Monitored Nielsen data for channel and national sales point performance to define key points for additional sales growth activities.
• Ensured the development of category management tools such as: assortment optimization, shelf planning, shopper needs and behavior analysis.
• Developed and executed Hotzone and Main Shelf planograms in order to ensure sales effectiveness in gold locations with optimal product portfolio.

Istanbul, Turkey

• Categories in scope: Gum & CandyBrands in scope: First/Falım (Gum), Olips/Jelibon/Sour Patch Kids/Tofita/Missbon/Topitop/ (Candy)
• Responsible for driving outstanding in-store visibility working with the sales and marketing teams through innovative and effective display solutions and merchandising tools in line with the category / brand strategies.
• Determined and ensured in-store excellence standards in line with both global standards as well as country dynamics.
• Monitored Nielsen data for channel and national sales point performance to define key points for additional sales growth activities.
• Ensured the development of category management tools such as: assortment optimization, shelf planning, shopper needs and behavior analysis.
• Developed and executed Hotzone and Main Shelf planograms in order to ensure sales effectiveness in gold locations with optimal product portfolio.

Istanbul, Turkey

• Categories in scope: Frozen Food & Tuna Fish & Canned VegetablesBrands in scope: SuperFresh, Superton, Tuna Mare
• Pricing, Profit & Loss management.
• Responsible for AC Planning and achievement for his responsible categories.
• Planned and executed the annual trade marketing plans.
• Execution of annual POSM budget.
• Planned and the in-store guidelines in-line with company strategies. Prepared Channel & Segment & Freezer based planograms. Conducted team trainings for effective field executions.

Istanbul, Turkey

• Categories in scope: Frozen FoodBrand in scope: SuperFresh
• Tracked closely retail frozen food market and competition with Nielsen and Akademetre sources. Prepared analyses and executive summaries for top-management.
• Prepared channel based sales performance analyses and reports.
• Profitability analysis for realization of channel & category based targets.
• Managed stock finishing project for delist products; performing analyses, planned and executed necessary actions.
• Prepared analyses and reports of current sales & financial situations for strategic planning activities.

Istanbul, Turkey

• Managed two projects for alternative truck loading systems in order to increase the efficiency of the processes in terms of time, manpower & cost in Distribution Centers.
• Set up a system for efficient and safe extermination of the promotion coupons in DCs.
• Handled all 3rd party negotiations for his responsible projects.
• Prepared KPI scorecards of ongoing projects, monthly sales performance reports.
• Time & Motion studies on the field.

Istanbul, Turkey

• Long term "Ap2ple" project internship.
• Collected up-to-date data and updated all Johnson & Johnson supplier database in SAP.
• Translated all project documents, prepared reports and presentations.
• Also supported Purchasing, Customer Service & Logistics departments day to day work during his internship.

Istanbul, Turkey

• Computer lesson teacher in TEGV. Lectured 15 student classes how to use MS Office applications.

Bachelor Of Science (Bs), Industrial Engineering

Master Of Business Administration (M.B.A.), Business Administration And Management, General

High School Diploma, Science & Mathematics