ApproachIn addition to having understanding of and specific expertise in design, our studio has a unique approach based on in-depth knowledge of the business world and its requirements and also on a specific artistic, experimental process. This positioning guarantees a continuous dialogue between strategic thinking and creative sensibilities, pragmatism and conceptual research.ExpertiseWe structure our expertise in the areas of products, lighting, furniture and space around the creative and strategic values of design. We use our experience and implement methods and tools which favour the emergence of concrete innovations in line with clients’ objectives.Our services:- Creation of products and ranges- Product development strategy- Creation of spaces- Brand identity- Creative direction- Design strategy

Optimisation and planning of the company's production resources in order to achieve progressive productivity growth, paying special attention to quality standards. Organisation and monitoring of the execution of all the processes in the production cycle. Team management. Preparation of budgets. Management with suppliers.

• Design of catalogues and advertising material for the sales department.• Organisation of conferences, trade fairs and events.• Copywriting:- Corporate print and web documentation.- Writing and graphic layout of Case Studies.- Online and offline advertising campaigns.• Implementation, management and feedback of local RRSS (Twitter/Linkedin).• Support in the implementation and execution of advertising campaigns. Creation of digital media. Merchandising design.• Market research: advertising strategies.

University Professor of Industrial Design. Communication Department. Universidad Francisco de Vitoria

• Product Design- Operational Design, belonging to the Product Road map. Action in all ranges of the Group: Outdoor Architectural Lighting, Functional Lighting, Indoor Lighting and Urban Furniture Solutions. Constant and open relation with R&D for project development.- Prospective Design. Advanced concepts. A long-term perspective. Creating new contexts, scenarios and product approaches to define the future Road map.- Supervision of all the key phases of the project, from the idea to the market launch.- Support & advice to Commercial Business Units in a custom-made projects development.• Management Ideas / Innovation process Participation in creativity workshops. Prospective reflection and creation of innovative concepts.• Marketing & Communication- Information SystemsSurveillance and analysis of competitors and trends (general worries, environment and society evolution, technologies, materials & finishes…) and diffusion.- Visual SystemsStands & showrooms design. Collaboration with Mk&Com services in catalogues and commercial documentation to assure a global coherence between all the visual systems of the Brand.

Design and development of Lighting and Urban Furniture Solutions. Beneficiary of an ARGO Grant. Leonardo da Vinci program.