Berta Vázquez De Quevedo Email & Phone Number

Madrid, Es

Alicante, Comunidad Valenciana / Comunitat Valenciana, España

Barcelona Y Alrededores, España

Brand Manager for DAILIES: Leading Contact lenses brand in Iberia Dec 16-Present Big budget management . Brand P&L. Dailies Total 1 & Dailies Aqua Comfort Plus Iberia marketing strategy: 360 campaigns: short& long term. ATL&BTL definition. Marketing and Sales Force integration. Strategy alignment with execution meeting sales objectives. Marketing model transformation from B2B to B2C. Premium brand & Category creation. DT1. Creative Content creation from scratch. “LIBRES A LOS 40”. ON & OFF Forecast accuracy. Market research & competitors (GFK)

España

Marketing plan definition at a Cluster level for the Southern Europe: Spain, Portugal, Italy, Greece & Balkans.-Definition of ATL & BTL plan for the Southern Europe for Piz Buin (next to the Senior BM). P&L New product Launches for Neutrogena & Piz Buin. Beauty market. Pharma & ParaPharma channel. Forecast. Cluster Portfolio harmonization for the SE Market research, pricing analysis, beauty competitors (IMS & NIELSEN) and new opportunities identification. Digital Project Management: Launch for Piz Buin of SUN FINDER web app Cluster: In Spain, Portugal, Italy & Greece. * Special projects developed: https://sunfinder.pizbuin.com/es

Madrid Y Alrededores, España

Madrid Y Alrededores, España

Product Manager of Acuvue at JOHNSON & JOHNSON. I lead the creation of the consumer sites for IBERIA.www.acuvue.es & www.acuvue.pt and also its digital strategy: investment, brand content and tracking.Due to Iberia's market size I had to coordinate simultaneously proper timings, brand contents, goals and tasks between Spain & Portugal to make everything on the established deadlines. My everyday at the American company involved creating online/ offline promotional campaigns, budgeting and following up their deployment. Lead the digital plan of action: guiding sales force on "how to present the promotion" to clients and driving sales. As the same way I had to adjust every content within the right legal frame required by each country regarding consumers rights, privacy policy, cookies policy, satisfaction policy, legal notes etc. Regarding the product I had to study the lenses and its competence. Implement new product launches and their corresponding promotional strategy carried out within digital fields as selling points.

London, Reino Unido

NINETTE LTD has been raised from scratch. I have created its image, value and business strategy as well as executed its business plan: budgeting, sales strategy, logistics and customer service. The brand is purely digital so It needs an ecommerce website, web positioning (SEO,SEM, SMO) and digital promotion (social media profiles, digital PR). Take a look to www.ninettebags.com

Madrid Y Alrededores, España

Digital Account Executive in WAY TO BLUE, a British Agency specialized on Digital Strategy. Account Management for Paramount Pictures, Global Premium Brands and Universal Studios. In charge of the spanish communication strategy, the Creative Content and Publicity activities. As well as promotional campaigns, PR (ELLE,TELVA, GQ, Marca, El Mundo), Social Media, Media Planning, Buying, Research and Insight.For several months I also contributed to obtain new accounts as part of the New business team building digital proposals.

Madrid Y Alrededores, España

In 2013 I was a Marketing Analyst in the "Pricing & Monetization Strategy” department at TELEFONICA DIGITAL. My role supported the pricing strategy of a new product that was to be launched in the market called MOVISTAR FUSION all over Latin America and Europe. My main duties were focused on sharing the Best Practices within the operator group all over the world, deep analysis of the product and competitors, identification of opportunities and problems for the company.

Manhattan, Nueva York

Managing the CRM of the company,tracking of sales, Digital Trade Marketing,Ads creation and promotion, Social media´s managing,Identifying opportunities of the market in order to increase the benefits of the company, Seeking for new clients and partnerships, Corporative presentations and Branding.

Manhattan. Ny

Organize /Promote Public Afffairs,Social Media,Graphic design

Moraleja, Madrid,Spain

Planning the campaign launches, below the line and above the line; Communication and Promotion of the Product; Digital Trade Marketing,Identification of opportunities and problems within the company; Presentation of the company´s needs to the agencies leading to an increase on efficiency; Working on the new project of the website development; Organizing events in Spain to capture potential clients ; CRM, Community Managment ; Graphic design and tasks involving the use of creativity

Corporate Program For Management Development -1

Corporate Finance Program

Course in corporate finances

Advanced In Graphic Design, Illustration And Image And Multimedia Software, Commercial And Advertising Art

http://www.arts.ac.uk/csm/

Licenciatura En Investigación Y Técnicas De Mercado

Licenciada En Publicidad Relaciones Públicas

Formación En Salud Y Terapias Naturales, Curso Gimnasia Facial