Leadership of the Paid Social & Programmatic team, working with clients from different verticals, such as Travel, Banking, Pharma, Retail and E-commerce.- Translate clients business objectives into efficient Social Paid and Programmatic strategies.- Plan and lead the annual budget, forecast and media plan of our clients in Social Paid and Programmatic.- Responsible for strategic proposals, onboarding and kick off of new projects.- Regular use of paid platforms such as Meta… Show more Leadership of the Paid Social & Programmatic team, working with clients from different verticals, such as Travel, Banking, Pharma, Retail and E-commerce.- Translate clients business objectives into efficient Social Paid and Programmatic strategies.- Plan and lead the annual budget, forecast and media plan of our clients in Social Paid and Programmatic.- Responsible for strategic proposals, onboarding and kick off of new projects.- Regular use of paid platforms such as Meta, Tikok, Amazon, Linkedin, Pinterest, Adform or DV360, as well as performance measurement tools such as Google Analytics or Appsfyer. Show less

Responsible for the company's B2B and B2C Digital Marketing strategy: - Design and implementation of User Acquisition strategy through pull of appropriate channels for B2B and B2C target. - Conversion funnel optimization to maximize acquisition efficiency, cost reduction and conversion rate improvement. - Analysis and tracking of key business metrics such as CR, CPA, ROI and LTV to evaluate strategy performance and make necessary adjustments.

Member of the EMEA region supporting companies in their Facebook strategies, in the E-commerce & Apps vertical. - Assessment in the creation and execution of the campaign plan, definition of objectives and KPIs, analysis of key metrics and support in the evaluation of results and optimization. - Advice on the publication strategy and content management, editorial calendar and content development, as well as assistance in the measurement and monitoring of these actions.

Management and monitoring of store’s social network and coordination of store’s general communication policies.

Supporting ATL and BTL communication campaigns for different industries, especially FMCG and Retail. Contact with suppliers and medias, benchmarking and target research.